際際滷

際際滷Share a Scribd company logo

Bizcamp #6 - Sailing the business world

Deep Blue Com
Deep Blue Com

The document provides an analogy comparing sailing the business world to sailing the seas. Some key points of the analogy include: 1) When sailing or running a business, the focus should be on analyzing the environment and trends, just as a sailor considers prevailing winds, currents, and season. 2) The destination or target market for the sailing trip or business should be considered based on these environmental factors and trends. 3) Competition in the market is compared to other boats and traffic in the areas being sailed. 4) Reliable equipment, supplies, and spare parts are needed to sail successfully, just as a business needs a reliable structure and branding to succeed. 5) Passion is

1 of 14
Download to read offline
Sailing the business world Ghislaine Bovy ghislaine_bovy@me.com LinkedIn: http://www.linkedin.com/in/ghislainebovy Facebook page: https://www.facebook.com/DeepBlueCom
The Sea = the environment
Sea = Market When sailing the seas, the focus is on the environment. The same applies to the Business Plan. Prevailing winds & currents = Trends Season = Timing Destination = Target market Traffic = Competition Boat equipment & supplies = Branding & Assets
The Big Picture Prevailing winds/currents & The Trends Dont go against them If the prevailing wind comes from the East & you want to go East = forget it The market is going Mobile & you develop new Apps for Desktops = forget it If all sailing boats avoid the Red Sea due to the presence of pirates = dont go If other companies launched a similar product and fail = develop another product
Destination = target Text
Traf鍖c = competition
Boat = company Name Description = Brand A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Ours = Minuit www.minuit.net
What it takes Boat must be reliable = equipment, supplies (water, food, etc) and spare parts Your company = reliable structure The number one priority = PASSION
Equipment Text
Passion
Budget = Business Plan 15 years sailing around the world = budgeting & planning Creating a new company = budgeting & planning A circumnavigation is a formal statement of a goal: going round the earth, the reasons why its feasible: reliable boat and the plan to make it happened: financing the trip by ad hoc working. A company business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals.
Hard work
Networking is key!
Thank you!

More Related Content

Bizcamp #6 - Sailing the business world

  • 1. Sailing the business world Ghislaine Bovy ghislaine_bovy@me.com LinkedIn: http://www.linkedin.com/in/ghislainebovy Facebook page: https://www.facebook.com/DeepBlueCom
  • 2. The Sea = the environment
  • 3. Sea = Market When sailing the seas, the focus is on the environment. The same applies to the Business Plan. Prevailing winds & currents = Trends Season = Timing Destination = Target market Traffic = Competition Boat equipment & supplies = Branding & Assets
  • 4. The Big Picture Prevailing winds/currents & The Trends Dont go against them If the prevailing wind comes from the East & you want to go East = forget it The market is going Mobile & you develop new Apps for Desktops = forget it If all sailing boats avoid the Red Sea due to the presence of pirates = dont go If other companies launched a similar product and fail = develop another product
  • 7. Boat = company Name Description = Brand A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Ours = Minuit www.minuit.net
  • 8. What it takes Boat must be reliable = equipment, supplies (water, food, etc) and spare parts Your company = reliable structure The number one priority = PASSION
  • 9. Equipment Text
  • 11. Budget = Business Plan 15 years sailing around the world = budgeting & planning Creating a new company = budgeting & planning A circumnavigation is a formal statement of a goal: going round the earth, the reasons why its feasible: reliable boat and the plan to make it happened: financing the trip by ad hoc working. A company business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals.