How Retail Venues Reflect Regional Shopping Trends Across the US
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Black Friday is named for being the day retailers get out of the red and into the black, turning a profit for the year. While the retail industry shifts increasingly moves to an e-commerce-focused model, there are still tremendous opportunities for physical retail locations to deliver what web browsers cannot: in-store experiences augmented by mobile apps. In fact, 77% of mobile-driven purchases are in-store purchases, according to a recent study conducted by Neilsen, Telmetrics and xAd. Being the experts in location and context, we are intensely aware of how physical locations and points of interest drive user experiences, especially in the retail industry.
How Retail Venues Reflect Regional Shopping Trends Across the US
- 2. In the spirit of Black Friday, Skyhook put its contextual data to work investigating how shopping differs from coast to coast in the US.
- 3. We set out to answer our questions about how the nation shops.
- 4. How does population density impact retailers in each US city and state?
- 5. How do different types of retailers reflect regional lifestyles?
- 6. Which states over-index against a national average for different retail types?
- 7. Over-Indexing States by Retail Category Hardware Stores Sporting Goods Stores Home Theater Electronics Stores Headwear Stores Mens Clothing Stores Clothing Accessory Stores Make-Up & Cosmetics Shops Face & Body Care Athletic Apparel Stores Gems & Jewelry Stores Department Stores Ski & Snowboard Shops Luxury Stores Formal Attire Stores Vitamin & Nutritional Supplement Shops Mobile Technology Stores Bed & Bath Homegoods Stores
- 8. There is 1 home furnishing store for every people in California.
- 9. The TOP 5 cities over-indexing for 9 Toy Stores LANCASTER, PA SARASOTA, FL PENSACOLA, FL MIAMI, FL GREENVILLE, NC 1 2 3 4 5
- 10. Hawaii boasts the nations highest concentration of Apparel Stores per capita.
- 11. Not everyone shops on Amazon. The book retailing industry is alive and well in the reading belt. MARYLAND VIRGINIA WEST VIRGINIA
- 12. Southern states skew toward a high concentration of womens apparel stores. +27% Mississippi +21% Alabama +16% Tennessee +15% Georgia vs. National Average
- 13. Skyhooks meticulously curated venue database powers Infinite Geofencing. It enables app developers to deploy an unlimited number of geofences around entire brand chains and venue categories. Retail mobile apps use Infinite Geofencing to deliver relevant content, deals and dynamic experiences to customers in-store. Learn more about what Infinite Geofencing can do for your app at SkyhookWireless.com/Infinite-Geofencing