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Mobile solutions by Peter Bryant - Incisive Create Mobile Strategies

Incisive Create
Incisive Create

Black Mobile Solutions is a mobile agency specialized in creating and building mobile solutions. The document discusses the importance of context when targeting mobile audiences and optimizing campaigns. It provides a case study of a campaign for Incisive Media that recognized peak mobile traffic times for commuters. The campaign engaged this audience through a mobile website providing articles and a call to action, resulting in over 500 white paper downloads and exceeding engagement targets by 400%.

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BLACK MOBILE SOLUTIONS IS A SPECIALIST MOBILE AGENCY OUR STRENGTH IS IN CREATING AND BUILDING MOBILE SOLUTIONS
Some of our clients
THE CONTEXT THE CONTEXT IS IMPORTANT CONSIDER THE CIRCUMSTANCE OF YOUR AUDIENCE OPTIMISE FOR YOUR TARGET CHANNEL
INCISIVE MEDIA CASE STUDY CONTEXT RECOGNISED PEAK IN MOBILE TRAFFIC FROM 7.30 9AM AND 5.30 7PM. RECOGNISED THAT THIS TRAFFIC REPRESENTED COMMUTER TIME ANTICIPATED THAT THIS AUDIENCE WERE LIKELY TO BE SNACKERS OF INFORMATION, TYPICALLY ON MOBILE DEVICES. OBJECTIVE CAMPAIGN DEVELOPED TO ENGAGE THIS AUDIENCE IN A MOBILE ENVIRONMENT 1 DESTINATION THROUGH 4 ENTRY POINTS (PRINT/ONLINE/EMAIL/MOBILE WEB) DEVELOPED SMARTFACTS.MOBI MOBILE INTERNET SITE PROVIDING GROWING NUMBER OF RELEVANT ARTICLES ABSTRACT OVERVIEW CALL TO ACTION (OPINION POLL AND EMAIL REQUEST FOR WHITE PAPER)
INCISIVE MEDIA CASE STUDY: RESULTS 400% OVER TARGET OVER 600 SMARTFACTS WHITE PAPERS REQUESTED, RESULTING IN OVER 500 DOWNLOADS OVER 15000 IMPRESSIONS 49% 26% 14% 11%
MOBILE NUMBER CAMPAIGN PARTICIPATION AND PUBLICATION POLL ENTRIES POLL RESPONSES ENTRY POINT MOBILE, EMAIL, ONLINE, PRINT EMAIL ADDRESS HANDSET INFORMATION MOBILE WEB PAGES VIEWED WHITE PAPERS REQUESTED WHITE PAPERS DISTRIBUTED
THANK YOU Peter Bryant Managing Director Black Mobile Solutions peter.bryant@blackmobilesolutions.com Peter Bryant peter.bryant@blackmobilesolutions.com Managing Director Black Mobile Solutions

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Mobile solutions by Peter Bryant - Incisive Create Mobile Strategies

  • 1. BLACK MOBILE SOLUTIONS IS A SPECIALIST MOBILE AGENCY OUR STRENGTH IS IN CREATING AND BUILDING MOBILE SOLUTIONS
  • 2. Some of our clients
  • 3. THE CONTEXT THE CONTEXT IS IMPORTANT CONSIDER THE CIRCUMSTANCE OF YOUR AUDIENCE OPTIMISE FOR YOUR TARGET CHANNEL
  • 4. INCISIVE MEDIA CASE STUDY CONTEXT RECOGNISED PEAK IN MOBILE TRAFFIC FROM 7.30 9AM AND 5.30 7PM. RECOGNISED THAT THIS TRAFFIC REPRESENTED COMMUTER TIME ANTICIPATED THAT THIS AUDIENCE WERE LIKELY TO BE SNACKERS OF INFORMATION, TYPICALLY ON MOBILE DEVICES. OBJECTIVE CAMPAIGN DEVELOPED TO ENGAGE THIS AUDIENCE IN A MOBILE ENVIRONMENT 1 DESTINATION THROUGH 4 ENTRY POINTS (PRINT/ONLINE/EMAIL/MOBILE WEB) DEVELOPED SMARTFACTS.MOBI MOBILE INTERNET SITE PROVIDING GROWING NUMBER OF RELEVANT ARTICLES ABSTRACT OVERVIEW CALL TO ACTION (OPINION POLL AND EMAIL REQUEST FOR WHITE PAPER)
  • 5. INCISIVE MEDIA CASE STUDY: RESULTS 400% OVER TARGET OVER 600 SMARTFACTS WHITE PAPERS REQUESTED, RESULTING IN OVER 500 DOWNLOADS OVER 15000 IMPRESSIONS 49% 26% 14% 11%
  • 6. MOBILE NUMBER CAMPAIGN PARTICIPATION AND PUBLICATION POLL ENTRIES POLL RESPONSES ENTRY POINT MOBILE, EMAIL, ONLINE, PRINT EMAIL ADDRESS HANDSET INFORMATION MOBILE WEB PAGES VIEWED WHITE PAPERS REQUESTED WHITE PAPERS DISTRIBUTED
  • 7. THANK YOU Peter Bryant Managing Director Black Mobile Solutions peter.bryant@blackmobilesolutions.com Peter Bryant peter.bryant@blackmobilesolutions.com Managing Director Black Mobile Solutions