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Editor's Notes

1. BlackBerry is a game changer. The interest we have seen from developers is nothing short of astonishing. Speak of what BlackBerry 10 means to your country/region
2. So if experience is more important than the hardware for consumers, what does that mean for you, our developers.What makes a BlackBerry 10 application special? How do you build one?BlackBerry 10 apps will demonstrate these core themes:  Flow (Плавность) … Connect (контактность) … Extend (расширяемость…  Apps that flow use Cascades that have seamless connectivity between one another to express a unique user experience on BlackBerry 10. Adam Stanley will show you more about Flow in the next presentation.  Apps that connect use social tools like BBM, scoreloop, Twitter and Facebook to link BlackBerry users with the relationships and networks that matter most to them. Luca Sale will provide an overview of BlackBerry 10 architecture and talk more about Connect as a theme.  Apps that extend create experiences “beyond the glass”. They work better together with other BlackBerry devices, the real world around you, and use context to observe behavior, predict needs and assist with everyday life. Later we’ll show you a video that will demonstrate this concept…But first, let’s talk about some of the myths about developing for BlackBerry.
3. So if experience is more important than the hardware for consumers, what does that mean for you, our developers.What makes a BlackBerry 10 application special? How do you build one?BlackBerry 10 apps will demonstrate these core themes:  Flow (Плавность) … Connect (контактность) … Extend (расширяемость…  Apps that flow use Cascades that have seamless connectivity between one another to express a unique user experience on BlackBerry 10. Adam Stanley will show you more about Flow in the next presentation.  Apps that connect use social tools like BBM, scoreloop, Twitter and Facebook to link BlackBerry users with the relationships and networks that matter most to them. Luca Sale will provide an overview of BlackBerry 10 architecture and talk more about Connect as a theme.  Apps that extend create experiences “beyond the glass”. They work better together with other BlackBerry devices, the real world around you, and use context to observe behavior, predict needs and assist with everyday life. Later we’ll show you a video that will demonstrate this concept…But first, let’s talk about some of the myths about developing for BlackBerry.
4. It learns how you type and what you say then tailors itself to help you have conversations faster.Adjusts to where your fingers hit the keys so it adapts rapid typists and one finger typists alike.Provides personalized next word suggestions that you can flick in to place. Fast, easy.
5. BROWSERWHAT IT ISQuickly access and share the best of the web – all while taking measure to protect your personal information online.HOW IT WORKSWeb pages load quickly, with all exciting and advanced elements (Flash, HTML5 etc.) supported.A press of the ‘share’ button enables sharing of anything interesting with any service you’d like.Over time, BB10 remembers your preferred sharing method.IN ACTIONYou’re reading an article on a web page that you want to share. You hit the ‘Share’ button and see a short menu of sharing options where ‘send as email’ is already highlighted because BB10 knows that you usually share web pages via email. With the link in the body of the email, you type in the name of the group you want to share to and quickly add a few comments. You’re returned back to the web page where you keep reading and as you read through the article you see a quote that you want to add to something you’re working. You highlight that bit of text and hit ‘Share’ again, bringing up the menu. This time you select ‘send to FocalPoint’ and select the action you’ve created around your project. web page where you started – all without losing your place.
6. HTML5test.comIf you haven’t checked this out, do so. What you’ll notice is BlackBerry 10 is on top… as in #1. When it comes to uncompromised web browsing and web app experience, BlackBerry is #1. For iOS and Android, we’re the technology they’re trying to catch. We’re on top and have been on top, and intend to stay on top. AT this point in time, BlackBerry 10 browser is scoring 447! (need new screen shot for the BB10 device above)All this is possible due to our Acquisition of Torch Mobile –industry leading mobile webkit experts, and RIM’s commitment to the Web.
7. Have a look at the some App World stats. Smartphone reach is 77MPlaybook reach is Over 1M in 44 Markets Webstore 3.1 = Currently supports 13 languagesEFIGS, JA, PT-BR, Simplified Chinese, Traditional Chinese, Thai, Indonesian, Vietnamese, DutchKorean will be added (Webstore 3.1.1) HH Client 3.1 = Currently supports 14 languagesEFIGS, JA, PT-BR, Simplified Chinese, Traditional Chinese, Thai, Indonesian, Vietnamese, Dutch, KoreanPlayBook Client 2.0 = Currently supports 24 languages EnglishEnglish UKDutchFrenchGermanItalianSpanishBasqueBrazilian PortugueseCatalanCroatianCzechDanishEuropean PortugueseGalicianGreekHungarianIndonesianNorwegianPolishRomanianRussianSwedishTurkishAveraging over 175 Million downloads per month And over xxxx apps are available
8. So if experience is more important than the hardware for consumers, what does that mean for you, our developers.What makes a BlackBerry 10 application special? How do you build one?BlackBerry 10 apps will demonstrate these core themes:  Flow (Плавность) … Connect (контактность) … Extend (расширяемость…  Apps that flow use Cascades that have seamless connectivity between one another to express a unique user experience on BlackBerry 10. Adam Stanley will show you more about Flow in the next presentation.  Apps that connect use social tools like BBM, scoreloop, Twitter and Facebook to link BlackBerry users with the relationships and networks that matter most to them. Luca Sale will provide an overview of BlackBerry 10 architecture and talk more about Connect as a theme.  Apps that extend create experiences “beyond the glass”. They work better together with other BlackBerry devices, the real world around you, and use context to observe behavior, predict needs and assist with everyday life. Later we’ll show you a video that will demonstrate this concept…But first, let’s talk about some of the myths about developing for BlackBerry.
9. We’ve got you all covered.
10. With the new Cascades UI framework, you as developers have all the building blocks to easily and quickly create compelling experiences that FLOW, CONNECT, and EXTEND.This is what we call, “Out of the box elegance”It starts with all the basic UI controls being there, pre-baked and ready to use. They already have that elegance, that flow, with smooth animations and motion built in for you. Then it goes beyond that to Containers, Layout, and composite controls, like action bars, list views, cross-cut menus that you can drop into your app This comes back to delivering that user experience for BlackBerry People that we’ve been talking about.
11. So if experience is more important than the hardware for consumers, what does that mean for you, our developers.What makes a BlackBerry 10 application special? How do you build one?BlackBerry 10 apps will demonstrate these core themes:  Flow (Плавность) … Connect (контактность) … Extend (расширяемость…  Apps that flow use Cascades that have seamless connectivity between one another to express a unique user experience on BlackBerry 10. Adam Stanley will show you more about Flow in the next presentation.  Apps that connect use social tools like BBM, scoreloop, Twitter and Facebook to link BlackBerry users with the relationships and networks that matter most to them. Luca Sale will provide an overview of BlackBerry 10 architecture and talk more about Connect as a theme.  Apps that extend create experiences “beyond the glass”. They work better together with other BlackBerry devices, the real world around you, and use context to observe behavior, predict needs and assist with everyday life. Later we’ll show you a video that will demonstrate this concept…But first, let’s talk about some of the myths about developing for BlackBerry.
12. At the event in Orlando, Alec Saunders announced a huge investment in your success and our joint future. Subject to some terms and conditions, we’re announcing that we’ll guarantee that each quality certified app that’s submitted to BlackBerry App World before we launch BlackBerry 10 will earn at least $10,000 in its first year on the market. (or 8000 Euro).To qualify for the $10,000 guarantee, you’ll have to earn the quality certification, you must have at least $1000 in revenue that you’ve generated on your own. We’re guaranteeing that the qualified apps will earn that minimum $10,000 dollars. If your app doesn’t earn $10,000 in the first year, we’ll write you a check for the difference. To qualify for this offer:Pass app certificationHave application in the store at BlackBerry 10 at launchEarn a minimum of $1000 on your own