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BlackwoodProductions Webinar

Eric Nester
Eric Nester

The document discusses using a news release to initiate a multi-channel digital marketing campaign. It provides tips for preparing a news release, including including social media details, links, multimedia, and short chunks for social media. It also discusses submitting the release online through services like PRWeb and integrating it with social media by linking to promotions on platforms like Facebook. Sample results from campaigns show increases in media pickups, search indexing, and social media engagement within hours of releasing the news.

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Using The News Release to Initiate a Multi-Channel Digital Marketing Campaign Tom Blakeley Blackwood Productions
Discussion Points Related to News Release Marketing News release preparation check list Online submission example Multi-Channel Integration Example: Linking out to social media to increase engagement and following Sample results
News Release Preparation Check List (1 of 2) Have a social media-friendly logo. Make sure the logo can work in multiple sizes so no matter how the media uses it, it is clear and legible. Social sites in your media contact block. Its where the media looks for your contact info, so include at least your Facebook and Twitter accounts. Include a link for every 100 words. Link back to your landing page or relevant campaign content so even if your press release gets edited for space, your readers will have the information they need. Plus your SEO and inbound marketing remains strong. Use multimedia. Video, 際際滷share links, Pinterest boards whatever you can conjure up to grab attention and deliver your message. Create small chunks of succinct details so that it can translate well to social. This makes it easy if the media wants to Tweet information about you. Keep it quick, easy and creative. Its more likely to be picked up, shared and retweeted that way.
News Release Preparation Check List (2 of 2) The title of the press release should act like a news headline and be eye catching, setting up your news story and driving the reader to action. To increase the chances of media and bloggers finding your information, use your SEO keyphrases throughout your press release, including the headline. Tell a clear story in each and every paragraph you write. Use that closing paragraph to make a last chance pitch and reiterate the points. Keep your audience groups top of mind. A social media press release targets three different groups: media, bloggers and consumers. It needs to appeal to all of them. Be interactive. Use the capability of sites like PRWeb to embed video, upload photo galleries, and make your press release visually compelling. A template approach. Create a template you can reuse for each new news release. This will make writing them much faster.
Online Submission Example PRWeb (1-3)
Online Submission Example PRWeb (2-3) Place your message here. Twitter account selected
Online Submission Example PRWeb (3-3)
Multi-Channel Integration A news release can initiate a digital marketing wheel
Link Out to Social Media linking out to event and promotional information using a social platform application Sweepstakes (Facebook App) Promotional - digital download(Facebook App) Coupon (Facebook App) All apps are mobile compatible
Sweepstakes - Fan Gate Click the Like to get access to the offer Share to initiate viral marketing
Sweepstakes Offer Click the Enter Now to register
Sweepstakes Registration List segmentation at sign-up E-mail marketing Share to initiate viral marketing
Promotional Offer Digital Download Click the Like to get access to the offer Share to initiate viral marketing
Promotional Offer Digital Download Click the Share/Unlock to register
Promotional Offer Digital Download Successfully downloaded recipe!
Coupon Product Discount Facebook landing page to get discount coupon Share to initiate viral marketing
Coupon Product Discount Coupon delivery Share to initiate viral marketing
Sample Results iWatchLife Harmans Luxury Log Cabins A+ Vacation Homes
iWatchLife
iWatchLife
Harmans Luxury Log Cabins
Harmans Luxury Log Cabins San Gabriel Valley Tribune San Jose Mercury News San Mateo Daily Journal Santa Cruz Sentinel Securities Technology Monitor Securities Technology Monitor (press release) Sign On San Diego SiliconValley.com Star Telegram Star Tribune StreetInsider StreetIQ Sun Herald TCPalm The Bellingham Herald The Boston Globe The Buffalo News The Cincinnati Enquirer The Columbus Dispatch The Columbus Ledger Enquirer The Daily Breeze The Daily Jeffersonian The Daily Record The Island Packet The MiamiHerald The Network Journal The News & Observer The News Tribune The Olympian The Sacramento Bee The San Francisco Chronicle The State The State Journal The Street Sweeper The Sun News United Press International Value Investing News Whittier Daily News Wichita Eagle WRAL Journal Industrial Info InfoStor Inside Bay Area International Business Times InvestorPlace Kansas City Star KGO Newstalk 810 San Francisco LA Daily News Las Cruces Sun-News Lexington Herald-Leader Macon Telegraph Market Intelligence Center Market Pulse Minnesota Public Radio Minyanville MoneyShow.com myMotherLode.com California Gold Country Newsday NewsOK NewsOK.com (Oklahoman) - Online Oil & Gas Financial Journal Pasadena Star-News Power-Gen Worldwide Press Enterprise Press-Telegram Publicus Redlands Daily Facts Renewable Energy World Rockford Register Star Ruidoso News San Bernardino County Sun 740 KVOR A.M. Best Company Albany Times Union Anchorage Daily News Belleville News Democrat BestGrowthStock Beyond The Dow BioMedReports Biospace Bradenton Herald Carlsbad Current-Argus CBS MoneyWatch Centre Daily Times Contra Costa Times Daily Herald DailyBulletin.com Dealbreaker Digital Journal Digital Media Wire El Nuevo Herald El Paso Times eOption Farmington Daily Times FayObserver HeraldNet Everett, Washington Houston Chronicle Hydro Review IC Places Idaho Statesman Indianapolis Business 101 News Agencies Picked Up The Release Within The First 12 Hours
Harmans Luxury Log Cabins Sample of Googles Immediate Indexing for Harmans News Release
Harmans Luxury Log Cabins We see an increase in site traffic 12 hours from when the news release was put on the wire (PRWeb). Harmans Luxury Log Cabins PRWeb Site Traffic Increase
A+ Vacation Homes
A+ Vacation Homes 47,998 Headline Impressions 652Full Page Reads Full Page Reads By Country

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BlackwoodProductions Webinar

  • 1. Using The News Release to Initiate a Multi-Channel Digital Marketing Campaign Tom Blakeley Blackwood Productions
  • 2. Discussion Points Related to News Release Marketing News release preparation check list Online submission example Multi-Channel Integration Example: Linking out to social media to increase engagement and following Sample results
  • 3. News Release Preparation Check List (1 of 2) Have a social media-friendly logo. Make sure the logo can work in multiple sizes so no matter how the media uses it, it is clear and legible. Social sites in your media contact block. Its where the media looks for your contact info, so include at least your Facebook and Twitter accounts. Include a link for every 100 words. Link back to your landing page or relevant campaign content so even if your press release gets edited for space, your readers will have the information they need. Plus your SEO and inbound marketing remains strong. Use multimedia. Video, 際際滷share links, Pinterest boards whatever you can conjure up to grab attention and deliver your message. Create small chunks of succinct details so that it can translate well to social. This makes it easy if the media wants to Tweet information about you. Keep it quick, easy and creative. Its more likely to be picked up, shared and retweeted that way.
  • 4. News Release Preparation Check List (2 of 2) The title of the press release should act like a news headline and be eye catching, setting up your news story and driving the reader to action. To increase the chances of media and bloggers finding your information, use your SEO keyphrases throughout your press release, including the headline. Tell a clear story in each and every paragraph you write. Use that closing paragraph to make a last chance pitch and reiterate the points. Keep your audience groups top of mind. A social media press release targets three different groups: media, bloggers and consumers. It needs to appeal to all of them. Be interactive. Use the capability of sites like PRWeb to embed video, upload photo galleries, and make your press release visually compelling. A template approach. Create a template you can reuse for each new news release. This will make writing them much faster.
  • 6. Online Submission Example PRWeb (2-3) Place your message here. Twitter account selected
  • 8. Multi-Channel Integration A news release can initiate a digital marketing wheel
  • 9. Link Out to Social Media linking out to event and promotional information using a social platform application Sweepstakes (Facebook App) Promotional - digital download(Facebook App) Coupon (Facebook App) All apps are mobile compatible
  • 10. Sweepstakes - Fan Gate Click the Like to get access to the offer Share to initiate viral marketing
  • 11. Sweepstakes Offer Click the Enter Now to register
  • 12. Sweepstakes Registration List segmentation at sign-up E-mail marketing Share to initiate viral marketing
  • 13. Promotional Offer Digital Download Click the Like to get access to the offer Share to initiate viral marketing
  • 14. Promotional Offer Digital Download Click the Share/Unlock to register
  • 16. Coupon Product Discount Facebook landing page to get discount coupon Share to initiate viral marketing
  • 17. Coupon Product Discount Coupon delivery Share to initiate viral marketing
  • 18. Sample Results iWatchLife Harmans Luxury Log Cabins A+ Vacation Homes
  • 22. Harmans Luxury Log Cabins San Gabriel Valley Tribune San Jose Mercury News San Mateo Daily Journal Santa Cruz Sentinel Securities Technology Monitor Securities Technology Monitor (press release) Sign On San Diego SiliconValley.com Star Telegram Star Tribune StreetInsider StreetIQ Sun Herald TCPalm The Bellingham Herald The Boston Globe The Buffalo News The Cincinnati Enquirer The Columbus Dispatch The Columbus Ledger Enquirer The Daily Breeze The Daily Jeffersonian The Daily Record The Island Packet The MiamiHerald The Network Journal The News & Observer The News Tribune The Olympian The Sacramento Bee The San Francisco Chronicle The State The State Journal The Street Sweeper The Sun News United Press International Value Investing News Whittier Daily News Wichita Eagle WRAL Journal Industrial Info InfoStor Inside Bay Area International Business Times InvestorPlace Kansas City Star KGO Newstalk 810 San Francisco LA Daily News Las Cruces Sun-News Lexington Herald-Leader Macon Telegraph Market Intelligence Center Market Pulse Minnesota Public Radio Minyanville MoneyShow.com myMotherLode.com California Gold Country Newsday NewsOK NewsOK.com (Oklahoman) - Online Oil & Gas Financial Journal Pasadena Star-News Power-Gen Worldwide Press Enterprise Press-Telegram Publicus Redlands Daily Facts Renewable Energy World Rockford Register Star Ruidoso News San Bernardino County Sun 740 KVOR A.M. Best Company Albany Times Union Anchorage Daily News Belleville News Democrat BestGrowthStock Beyond The Dow BioMedReports Biospace Bradenton Herald Carlsbad Current-Argus CBS MoneyWatch Centre Daily Times Contra Costa Times Daily Herald DailyBulletin.com Dealbreaker Digital Journal Digital Media Wire El Nuevo Herald El Paso Times eOption Farmington Daily Times FayObserver HeraldNet Everett, Washington Houston Chronicle Hydro Review IC Places Idaho Statesman Indianapolis Business 101 News Agencies Picked Up The Release Within The First 12 Hours
  • 23. Harmans Luxury Log Cabins Sample of Googles Immediate Indexing for Harmans News Release
  • 24. Harmans Luxury Log Cabins We see an increase in site traffic 12 hours from when the news release was put on the wire (PRWeb). Harmans Luxury Log Cabins PRWeb Site Traffic Increase
  • 26. A+ Vacation Homes 47,998 Headline Impressions 652Full Page Reads Full Page Reads By Country