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Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Blockchain Crowdfunding:
An Introduction
focused on Initial Coin O鍖erings (ICO)
Aaron Li
aaron@qokka.ai
Dec 5, 2017
https://www.linkedin.com/in/aaronqli/
Topics:

- What is ICO?

- Traditional fundraising / IPO v.s. ICO

- Liquidity, Timing, Rights, Reputation

- Examples: Ethereum, Filecoin

- Issues with ICO

- SEC and ICO scam

- Regulation and laws

- General ICO Process & next talk
Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Ethereum, $18M Raised
The 鍖rst* famous ICO (7/2014)
*The 鍖rst (but not famous) ICO is Mastercoin
(renamed to Omni), which raised $500k in 2013
Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
The biggest ICO (9/2017), $257M Raised
Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
What is ICO?
a new way to raise money for projects
https://en.wikipedia.org/wiki/Initial_coin_o鍖ering
Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
image source: Starbase whitepaper
Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Traditional Fundraising
(IPO, etc.)
ICO
Liquidity Many years or never Usually a few months
Timing
Usually post-product

Many rounds over years
Usually pre-product

Done days after ICO
Rights
Complex

Regulated

Standardised
Simple

Unregulated

Customisable
Reputation
Hard to build

No one cares about you
Viral Growth

Everyone has a stake
Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Ethereum ICO
Token Ether (use Bitcoins to buy)
Liquidity
Early 2015 (months after ICO)
Now tradable on every exchange
Timing
2M in 7 hours
18M in 2 months
Rights Run programs, trade
Reputation Building
Second largest cryptocurrency
A landmark in blockchain history
Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Filecoin ICO
Token Filecoin
Liquidity Soon
Timing $200M+ in 30 minutes
Rights Store 鍖les, trade
Reputation Building Tons of attention and new contributors
Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Initial Coin O鍖ering (ICO)
 Issues, compared to IPO:

 Scammers - e.g. Plexcoin

 No regulations to recover damage

 No supervision
Failures: DAO, and many others
Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Regulation?
https://www.coinbase.com/legal/securities-law-framework.pdf
Answers:

What coins are securities?

Why is SEC regulating this?

How to design coins in compliance?
Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Initial Coin O鍖ering (ICO)
 Usual Process:

 Get a team & set up a good website

 Write a whitepaper (next talk: about whitepaper)
 Get people to know your team & project

 Design your currency and sell them (i.e. ICO)
*checkout token creation tool: https://openzeppelin.org/

- managing $1.5 billion worth of coins
Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Contact
Email: aaron@qokka.ai
LinkedIn: https://www.linkedin.com/in/aaronqli/
LinkedIn QR:

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Blockchain Crowdfunding: An Introduction - focused on Initial Coin Offerings (ICO)

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  • 2. Copyright 2017 Aaron Li (aaron@qokka.ai) Copyright 2017 Aaron Li (aaron@qokka.ai) Ethereum, $18M Raised The 鍖rst* famous ICO (7/2014) *The 鍖rst (but not famous) ICO is Mastercoin (renamed to Omni), which raised $500k in 2013
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  • 11. Copyright 2017 Aaron Li (aaron@qokka.ai) Copyright 2017 Aaron Li (aaron@qokka.ai) Regulation? https://www.coinbase.com/legal/securities-law-framework.pdf Answers: What coins are securities? Why is SEC regulating this? How to design coins in compliance?
  • 12. Copyright 2017 Aaron Li (aaron@qokka.ai) Copyright 2017 Aaron Li (aaron@qokka.ai) Initial Coin O鍖ering (ICO) Usual Process: Get a team & set up a good website Write a whitepaper (next talk: about whitepaper) Get people to know your team & project Design your currency and sell them (i.e. ICO) *checkout token creation tool: https://openzeppelin.org/ - managing $1.5 billion worth of coins
  • 13. Copyright 2017 Aaron Li (aaron@qokka.ai) Copyright 2017 Aaron Li (aaron@qokka.ai) Contact Email: aaron@qokka.ai LinkedIn: https://www.linkedin.com/in/aaronqli/ LinkedIn QR: