The document is a presentation on initial coin offerings (ICOs) which are a new way to raise money for projects using cryptocurrencies. It discusses what an ICO is, how it compares to traditional fundraising, examples like Ethereum and Filecoin which raised $18 million and $257 million respectively, potential issues with scams and lack of regulation, and the general ICO process.
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Blockchain Crowdfunding: An Introduction - focused on Initial Coin Offerings (ICO)
1. Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Blockchain Crowdfunding:
An Introduction
focused on Initial Coin O鍖erings (ICO)
Aaron Li
aaron@qokka.ai
Dec 5, 2017
https://www.linkedin.com/in/aaronqli/
Topics:
- What is ICO?
- Traditional fundraising / IPO v.s. ICO
- Liquidity, Timing, Rights, Reputation
- Examples: Ethereum, Filecoin
- Issues with ICO
- SEC and ICO scam
- Regulation and laws
- General ICO Process & next talk
2. Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Ethereum, $18M Raised
The 鍖rst* famous ICO (7/2014)
*The 鍖rst (but not famous) ICO is Mastercoin
(renamed to Omni), which raised $500k in 2013
3. Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
The biggest ICO (9/2017), $257M Raised
4. Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
What is ICO?
a new way to raise money for projects
https://en.wikipedia.org/wiki/Initial_coin_o鍖ering
5. Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
image source: Starbase whitepaper
6. Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Traditional Fundraising
(IPO, etc.)
ICO
Liquidity Many years or never Usually a few months
Timing
Usually post-product
Many rounds over years
Usually pre-product
Done days after ICO
Rights
Complex
Regulated
Standardised
Simple
Unregulated
Customisable
Reputation
Hard to build
No one cares about you
Viral Growth
Everyone has a stake
7. Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Ethereum ICO
Token Ether (use Bitcoins to buy)
Liquidity
Early 2015 (months after ICO)
Now tradable on every exchange
Timing
2M in 7 hours
18M in 2 months
Rights Run programs, trade
Reputation Building
Second largest cryptocurrency
A landmark in blockchain history
8. Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Filecoin ICO
Token Filecoin
Liquidity Soon
Timing $200M+ in 30 minutes
Rights Store 鍖les, trade
Reputation Building Tons of attention and new contributors
9. Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Initial Coin O鍖ering (ICO)
Issues, compared to IPO:
Scammers - e.g. Plexcoin
No regulations to recover damage
No supervision
Failures: DAO, and many others
10. Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
11. Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Regulation?
https://www.coinbase.com/legal/securities-law-framework.pdf
Answers:
What coins are securities?
Why is SEC regulating this?
How to design coins in compliance?
12. Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Initial Coin O鍖ering (ICO)
Usual Process:
Get a team & set up a good website
Write a whitepaper (next talk: about whitepaper)
Get people to know your team & project
Design your currency and sell them (i.e. ICO)
*checkout token creation tool: https://openzeppelin.org/
- managing $1.5 billion worth of coins
13. Copyright 2017 Aaron Li
(aaron@qokka.ai)
Copyright 2017 Aaron Li (aaron@qokka.ai)
Contact
Email: aaron@qokka.ai
LinkedIn: https://www.linkedin.com/in/aaronqli/
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