際際滷

際際滷Share a Scribd company logo

Blog 6 pop video (4)

Download as PPTX, PDF
B
Bleona Iliazi

This document discusses different types of music videos and how they can promote songs. It examines three ways music videos can relate visuals to songs: illustrating lyrics and genre meaning, using repetitive images to drum meanings into viewers' minds, and ignoring the song's meaning. The document also analyzes several example music videos and discusses what makes videos memorable and achieve different promotional aspects. It provides a case study on the music video commissioning process and highlights Queen's "Bohemian Rhapsody" video as an early influential work.

1 of 8
Download to read offline
Blog 6. Key features It is also worth considering: Whether the video is primarily performance-based, narrative-based or concept-based and how elements of each are used in it. You can use Goodwins categories to analyse music videos for yourself.
Relation of Visuals to Song- There are three ways in which music videos work to promote a song Music videos can use a set of images to illustrate the meaning of lyrics & genre, this is the most common This is similar to repeatability. Meanings and effects are manipulated and constantly shown through the video and drummed into our vision This is where the meaning of the song is completely ignored
Will Young- Leave right now http://youtu.be/WbrSLLv0AlA The song fails to give us the complete narrative meaning that it does not present a clear understanding of the actual purpose it has been produced for. In this case It is unclear as to whom the video is directed to when Will sings in front of the camera. This then allows the audience to create a different image in their mind depicting what they think they know therefore making up their on ideas. Studies (Goodwin) explain that music videos should ignore common narrative. It is important in their role of advertising. Additionally Music videos should have coherent repeatability. Narrative and performance work hand in hand. It makes it easier for the audience to watch over and over without losing interest. The artist acting as both narrator & participant helps to increase the authenticity however the lip synch and other mimed actions remains the heart of music videos. The audience need to believe this is real.
What makes it memorable? To make an artistic statement e.g. Talking Heads Once in a Lifetime http://www.youtube.com/watch?v=I1wg1DNHbNU Why are these good examples of a promo video? How do they achieve a range of different promotional aspects?
Ok Go Here it Goes Again White Knucklers one million YouTube hits after six days of initial posting. http://www.youtube.com/watch?v=dTAAsCNK7RA http://www.youtube.com/watch?v=nHlJODYBLKs
Lady Gaga Born This Way http://www.youtube.com/watch?v=wV1FrqwZyKw
Case study 1 This is how the process works: A Commissioner from a record label sends a track to 5-10 directors The directors then each submit a treatment This stage is unpaid The director who has submitted the best treatment is then commissioned to make the video Only then is the director paid
A Historical Perspective. Queens Bohemian Rhapsody (1975) Dir. Bruce Gower. The reason this Music Video is regarded as important is that it was the first Music Video to: 1. Really have an impact on sales after the video release the song went to number 1. 2. Be regarded as a work of Art in its own right.

More Related Content

Blog 6 pop video (4)

  • 1. Blog 6. Key features It is also worth considering: Whether the video is primarily performance-based, narrative-based or concept-based and how elements of each are used in it. You can use Goodwins categories to analyse music videos for yourself.
  • 2. Relation of Visuals to Song- There are three ways in which music videos work to promote a song Music videos can use a set of images to illustrate the meaning of lyrics & genre, this is the most common This is similar to repeatability. Meanings and effects are manipulated and constantly shown through the video and drummed into our vision This is where the meaning of the song is completely ignored
  • 3. Will Young- Leave right now http://youtu.be/WbrSLLv0AlA The song fails to give us the complete narrative meaning that it does not present a clear understanding of the actual purpose it has been produced for. In this case It is unclear as to whom the video is directed to when Will sings in front of the camera. This then allows the audience to create a different image in their mind depicting what they think they know therefore making up their on ideas. Studies (Goodwin) explain that music videos should ignore common narrative. It is important in their role of advertising. Additionally Music videos should have coherent repeatability. Narrative and performance work hand in hand. It makes it easier for the audience to watch over and over without losing interest. The artist acting as both narrator & participant helps to increase the authenticity however the lip synch and other mimed actions remains the heart of music videos. The audience need to believe this is real.
  • 4. What makes it memorable? To make an artistic statement e.g. Talking Heads Once in a Lifetime http://www.youtube.com/watch?v=I1wg1DNHbNU Why are these good examples of a promo video? How do they achieve a range of different promotional aspects?
  • 5. Ok Go Here it Goes Again White Knucklers one million YouTube hits after six days of initial posting. http://www.youtube.com/watch?v=dTAAsCNK7RA http://www.youtube.com/watch?v=nHlJODYBLKs
  • 6. Lady Gaga Born This Way http://www.youtube.com/watch?v=wV1FrqwZyKw
  • 7. Case study 1 This is how the process works: A Commissioner from a record label sends a track to 5-10 directors The directors then each submit a treatment This stage is unpaid The director who has submitted the best treatment is then commissioned to make the video Only then is the director paid
  • 8. A Historical Perspective. Queens Bohemian Rhapsody (1975) Dir. Bruce Gower. The reason this Music Video is regarded as important is that it was the first Music Video to: 1. Really have an impact on sales after the video release the song went to number 1. 2. Be regarded as a work of Art in its own right.