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Blog Strategy by Ankesh Kothari

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Ankesh Kothari
Ankesh Kothari

The document provides tips and strategies for creating a successful blog, including having a system in place, perceiving value through design and domain name, focusing on a topic, establishing a unique selling proposition, using multiple authors, monetizing in at least three ways, and marketing through at least three tactics. It also offers case studies of successful bloggers like Seth Godin and Leo Babauta and provides an overview of common monetization and marketing strategies.

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Idiot Proof Blogging Strategies Your Grandma Can Use to Create a Successful Blog
The Story of Ram & Shyam
The Story of Ram & Shyam Moral: Think Pipelines! Build a SYSTEM.
Definition of SYSTEM S ave Y our S elf T ime E nergy & M oney Set it once and use it again and again and again and again and again and again.
Cutting Chai vs Barista Cutting Chai: Rs.5 Barista: Rs.125 Why the difference? Because of Peoples Perception !
Perception YourBlog.com Vs YourBlog.BlogSpot.com
Domain Name = A $9 investment that doubles the perceived value of your blog
The Story of Dennis Rodman
Have a Unique Design
Blog Content Strategy Focused on one topic
Blog Content Strategy Breaking news oriented Or Useful tutorials / tips / hacks oriented
Whats Your Blogs USP? Each blog must make a proposition to the reader: read this blog, and you will get this specific benefit. The proposition itself must be unique - something that competitors do not, or will not, offer. The proposition must be strong enough to pull new readers to the blog. (Modified from Rosser Reeves definition of USP)
Deconstructing Top 10 Blogs Engadget.com TechCrunch.com HuffingtonPost.com Gizmodo.com BoingBoing.net Lifehacker.com Gawker.com
The Common Factor in all the Top Blogs They All Have Multiple Authors!
油
Ecclesiastes 4:9 "Two are better off than one, because together they can work more effectively. If one of them falls down, the other can help him up. . . . Two people can resist an attack that would defeat one person alone. A rope made of three cords is hard to break."
Benefits of a Multi-Author Blog
Specialized Skill Set Idea person: content generation Technical person Networking / Marketing Person
You Can Take Vacations
Multiple View Points
The 3 Prong Strategy Have you ever ridden a unicycle?
The Power of 3 You need at least 3 monetization tactics for your blog You need at least 3 marketing tactics for your blog
Case Study: Seth Godin Monetization: Wheel 1: Royalty from books Wheel 2: Paid speaking Wheel 3: Consulting
Case Study: Seth Godin Promotion: Wheel 1: Blog Wheel 2: Writing for other magazines Wheel 3: PR and seeding Wheel 4: Public speaking
Case Study: Leo Babauta (ZenHabits.net) Monetization Wheel 1: Ads Wheel 2: Ebook Wheel 3: Freelance writing
Case Study: Leo Babauta (ZenHabits.net) Traffic: Wheel 1: SEO Wheel 2: Guest blogging Wheel 3: Social network marketing
3 Blog Monetization Strategies Ads Promote other peoples products for a commission Create and sell your own products
5 Product Ideas Books, E-books, Reports etc Membership Forums & Paid Newsletters Consulting Services Teleseminars, Workshops
10 Blog Marketing Tactics SEO StumbleUpon.com Guest Blog Posting Blog Carnivals Article Submission
10 Blog Marketing Tactics Posting on Forums Commenting on other Blogs Submitting Press Releases PPC Networking / Joint Ventures
Action Summary Build up a Multi-author blog Get your own domain name and unique design Create smart, useful and fresh content consistently Have 3 ways to monetize your blog Have 3 ways to market your blog
Blog Partnership Offer If you have an idea for a blog, contact me. And maybe we can work on it together. 98209-90137 (Mumbai Cell) [email_address]
What I Bring to the Table Blog Setup Unique Design Hosting & Domain Name Costs Monetization & Marketing Strategy 98209-90137 (Mumbai Cell) [email_address]

More Related Content

Blog Strategy by Ankesh Kothari

  • 1. Idiot Proof Blogging Strategies Your Grandma Can Use to Create a Successful Blog
  • 2. The Story of Ram & Shyam
  • 3. The Story of Ram & Shyam Moral: Think Pipelines! Build a SYSTEM.
  • 4. Definition of SYSTEM S ave Y our S elf T ime E nergy & M oney Set it once and use it again and again and again and again and again and again.
  • 5. Cutting Chai vs Barista Cutting Chai: Rs.5 Barista: Rs.125 Why the difference? Because of Peoples Perception !
  • 6. Perception YourBlog.com Vs YourBlog.BlogSpot.com
  • 7. Domain Name = A $9 investment that doubles the perceived value of your blog
  • 8. The Story of Dennis Rodman
  • 9. Have a Unique Design
  • 10. Blog Content Strategy Focused on one topic
  • 11. Blog Content Strategy Breaking news oriented Or Useful tutorials / tips / hacks oriented
  • 12. Whats Your Blogs USP? Each blog must make a proposition to the reader: read this blog, and you will get this specific benefit. The proposition itself must be unique - something that competitors do not, or will not, offer. The proposition must be strong enough to pull new readers to the blog. (Modified from Rosser Reeves definition of USP)
  • 13. Deconstructing Top 10 Blogs Engadget.com TechCrunch.com HuffingtonPost.com Gizmodo.com BoingBoing.net Lifehacker.com Gawker.com
  • 14. The Common Factor in all the Top Blogs They All Have Multiple Authors!
  • 15. 油
  • 16. Ecclesiastes 4:9 "Two are better off than one, because together they can work more effectively. If one of them falls down, the other can help him up. . . . Two people can resist an attack that would defeat one person alone. A rope made of three cords is hard to break."
  • 17. Benefits of a Multi-Author Blog
  • 18. Specialized Skill Set Idea person: content generation Technical person Networking / Marketing Person
  • 19. You Can Take Vacations
  • 21. The 3 Prong Strategy Have you ever ridden a unicycle?
  • 22. The Power of 3 You need at least 3 monetization tactics for your blog You need at least 3 marketing tactics for your blog
  • 23. Case Study: Seth Godin Monetization: Wheel 1: Royalty from books Wheel 2: Paid speaking Wheel 3: Consulting
  • 24. Case Study: Seth Godin Promotion: Wheel 1: Blog Wheel 2: Writing for other magazines Wheel 3: PR and seeding Wheel 4: Public speaking
  • 25. Case Study: Leo Babauta (ZenHabits.net) Monetization Wheel 1: Ads Wheel 2: Ebook Wheel 3: Freelance writing
  • 26. Case Study: Leo Babauta (ZenHabits.net) Traffic: Wheel 1: SEO Wheel 2: Guest blogging Wheel 3: Social network marketing
  • 27. 3 Blog Monetization Strategies Ads Promote other peoples products for a commission Create and sell your own products
  • 28. 5 Product Ideas Books, E-books, Reports etc Membership Forums & Paid Newsletters Consulting Services Teleseminars, Workshops
  • 29. 10 Blog Marketing Tactics SEO StumbleUpon.com Guest Blog Posting Blog Carnivals Article Submission
  • 30. 10 Blog Marketing Tactics Posting on Forums Commenting on other Blogs Submitting Press Releases PPC Networking / Joint Ventures
  • 31. Action Summary Build up a Multi-author blog Get your own domain name and unique design Create smart, useful and fresh content consistently Have 3 ways to monetize your blog Have 3 ways to market your blog
  • 32. Blog Partnership Offer If you have an idea for a blog, contact me. And maybe we can work on it together. 98209-90137 (Mumbai Cell) [email_address]
  • 33. What I Bring to the Table Blog Setup Unique Design Hosting & Domain Name Costs Monetization & Marketing Strategy 98209-90137 (Mumbai Cell) [email_address]