Blogging 101
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The document discusses blogging for non-profits. It provides an overview of what a blog is, why non-profits should blog, how to develop blog content, and how to promote the blog in other social media. The speaker is Julie Niesen Gosdin, a social strategist and award-winning blogger. She recommends using platforms like WordPress, Blogger, or WordPress.org to get started. Content should include news, events, articles, opinions, and other engaging topics. Proper self-promotion across social channels is also important. Examples of local non-profit blogs are provided.
Blogging 101
- 1. blogging for non-pro鍖ts Health Foundation of Greater Cincinnati 10/13/11 julie niesen gosdin
- 2. julie niesen gosdin social strategist, award-winning blogger http://winemedinemecincinnati.com * Marketing Manager, Digital Solutions at Cengage Learning * Director of Publicity and Marketing, Falcon Theater http://falcontheatre.net * Vice Chair, Marketing and Publicity, Junior League of Cincinnati http://jlcincinnati.org
- 3. learning objectives what is a blog? why blog? how to use a blog to promote your non- pro鍖t how to develop content for your blog how to promote your blog in other social media venues
- 4. what is a blog?
- 5. why blog?
- 6. audience
- 7. goals
- 8. getting started. WordPress.com Blogger.com WordPress.org
- 9. content is king News Upcoming events Sharing articles opinions fun stuff
- 10. self promotion. done right.
- 11. examples of (local) blogs http://www.theartswave.org/blog http://cincinnatichildrensblog.org/ http://www.imagoearth.org/home/ news.html http://www.gcfdn.org/tabid/217/ Default.aspx
- 12. resources nonpro鍖ty.com friendraising.com/blog slideshare.net/winemedineme http://technorati.com/blogging/article/state- of-the-blogosphere-2010-introduction/
- 13. questions?