Blogging Conversation - Northwest Indiana Tweetup 111110
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1. The document discusses strategies for maximizing the effectiveness of corporate blogging, including listening to customers' comments and questions on social media, responding promptly, measuring engagement, and creating quality blog content. 2. It emphasizes treating the corporate blog as an online hub by attracting search traffic with keywords, disseminating content via RSS, and using blog posts as impromptu landing pages to capture leads. 3. The document also provides tools and techniques for optimizing content for search engines, tracking engagement across online platforms, and integrating blogging into an overall marketing strategy.
Blogging Conversation - Northwest Indiana Tweetup 111110
- 1. NWITweetup Blogging Conversation Chantelle Flannery & Douglas Karr Corporate Blogging for Dummies
- 2. How people communicate online Forresters NACTAS Q4 2006 Devices & Access Online Survey
- 3. 81% of consumers using social media say its important for businesses to respond to questions and complaints 70% of consumers go online when searching for information about local businesses 74% of consumers want regular posts about products 72% of consumers want posts about the company 67% want to see photos of the company office, group outing, picnic etc tmp directional marketing Bride the Gap, Between Search and Sales Survey
- 4. Corporate Response Source: Datran Media In 2010, what percentage of your companys budget will be allocated to digital versus traditional?
- 8. Who are you? = Your Words How they find you? = Search Keywords
- 9. Keywords help get you properly indexed. Keywords should be used in your blog content. Keywords should be properly used in the code How Keywords Work
- 10. Find Keywords Google External Keyword Tool https://adwords.google.com/select/KeywordToolExternal
- 11. Monitor Keywords Google Analytics > Traffic Sources > Keywords http://www.google.com/analytics
- 12. Monitor Rankings Google Webmasters www.google.com/webmasters Cool Tools www.semrush.com www.kpmrs.com
- 13. Use Keywords Domain name Home page title tag Heading tags Subheading tags Blog post title tag Blog post slugs Bold keywords in posts Image/Alt descriptions Internal link descriptions Meta descriptionCool Tool www.seo-browser.com
- 14. Location Geographic Keywords State City County Neighborhoods Street names ZIP codes Area codes School districts Regional landmarks Use KML code & geotag your site Cool Tool http://www.addressfix.com
- 15. Optimizing for Search 1. Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters 2. Build a robots.txt file that disallows directories you dont want indexed, allows the rest, and points to your sitemap 3. Integrated an XML Sitemap that automatically publishes 4. Ping the Search Engines when your content changes Photo by Frank Kehren
- 16. The Conversation Prism Brian Solis Promote Everywhere Cool Tools feedburner.com hootsuite.com twitterfeed.com ping.fm cotweet.com linkedin.com/apps facebook.com/apps
- 17. Flickr photo by hegarty_david
- 18. Search Online Read Blog Click on CTA Fill Out Form Lead in CRM Images taken from Formstack Thanks guys
- 19. Landing Page Write a blog post that has the same text and value proposition that you would use on a landing page Make sure that graphics and primary language match the button or text used as the call to action that drove the traffic to the post Insert a form into the blog post in order to truly convert Cool Tools formstack.com Turn a blog post into a landing page (w/o IT):
- 21. Listen
- 22. Influencers
- 23. Response Techniques Have a plan for handling negative comments Answer the questions Thank the positive comments Acknowledge all comments Dont make people wait 81% of consumers using social media say its important for businesses to respond to questions and complaints tmp directional marketing Bride the Gap, Between Search and Sales Survey
- 24. Measure - Adjust Insanity: doing the same thing over and over again and expecting different results. Albert Einstein Must Read Analytics Blog www.kaushik.net
- 25. Tracking Analytics URL shorting services (bit.ly) Customized shorting services Google custom campaign URLs Unique phone numbers Unique URLs by platform Analytic goal-setting Landing page / CTA conversion Closed business Flickr Photo by jdegenhardt
- 26. Quality Content Create effective titles Make the content scanable Integrate keywords Variety of content is important Provide ME value Flickr Photo by The Rocketeer
- 27. Blogging: The Most Effective Social Strategy Your Blog = Online Hub Attracts search traffic Power of RSS Landing page w/o IT Companywide communication tool Maximizing your Corporate Blog Listening respond Measure - adjusting Quality content Incorporate in overall marketing strategy Flickr Photo by Duncan
Editor's Notes
- #19: If you dont have web to lead then GA click tracking