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Blogging for Business MBS Alumni Presentation 6 th  October 2009
Why blog? An alternative perspective
What are the Business Benefits of blogging?
Direct Income
Blogging For Business
Visibiity
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Web Traffic
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Pages Freshness Keywords Links
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Credibility Authority Personality
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Community
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Clients!
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Fresh Relevant Insightful Personal Conversational Connected Opinionated? Hard work  investment of at least a few hours a week  often more Good Blogs are usually
Useful Resources Hosted blogging: www.wordpress.com www.blogger.com www.posterous.com Free blogging software for your own site: www.wordpress.org www.typepad.com Blogging hints & tips (how to blog, how to use blogs for business, etc.): www.problogger.net www.copyblogger.com www.chrisg.com www.chrisbrogan.com

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