Blogging for Business - Wojo Design
Download as KEY, PDF
0 likes481 views
This slide deck covers the ways blogging can be used in a business environment. Issues covered include; - SEO advantages of Blogging - How to write compelling blog entries - How to promote your blog
![hello@wojodesign.com (989) 750-1544
5 Headline Templates That Work Consistently
Warning: [blank]
How [blank] Made Me [blank]
Use when relating a personal story.
The two "blanks" should sound curious to be related to one another, increasing the
curiosity factor.
Are you [blank]?
[Blank] Ways to [blank]
If You're [blank], You Can [blank]
First blank addresses a particular type of person
Second blank addresses a bene鍖cial promise to that person.](https://image.slidesharecdn.com/bloggingforbusiness-100430103310-phpapp01/85/Blogging-for-Business-Wojo-Design-31-320.jpg)
Blogging for Business - Wojo Design
- 1. hello@wojodesign.com (989) 750-1544 Blogging for Business Using a Blog to Promote and Grow Your Business
- 2. hello@wojodesign.com (989) 750-1544 What is it? A combination of Web and Log. Began in 1999. An interactive regular newsletter, posted on a website.
- 3. hello@wojodesign.com (989) 750-1544 What is it? The act of creating, composing and publishing content. 74% of businesses with fewer than 500 employees use Web 2.0 technologies. Blogs are the most-used technology, being employed by 87% of respondents. (report by Awareness)
- 4. hello@wojodesign.com (989) 750-1544
- 5. hello@wojodesign.com (989) 750-1544 Current Business Uses
- 6. hello@wojodesign.com (989) 750-1544 Current Business Uses Announce Product Releases and Company News.
- 7. hello@wojodesign.com (989) 750-1544 Current Business Uses Announce Product Releases and Company News. Get Feedback from Customers.
- 8. hello@wojodesign.com (989) 750-1544 Current Business Uses Announce Product Releases and Company News. Get Feedback from Customers. Create Quality Content -> Credibility and Visibility.
- 9. hello@wojodesign.com (989) 750-1544 Current Business Uses Announce Product Releases and Company News. Get Feedback from Customers. Create Quality Content -> Credibility and Visibility. Create Buzz
- 10. hello@wojodesign.com (989) 750-1544 Blogs and SEO Blogs are a terri鍖c way to grow traf鍖c to your website, for several reasons.
- 11. hello@wojodesign.com (989) 750-1544 5 Ways Blogging Can Increase Your Rank 1. Consistent, quality content. If you update your blog on a consistent basis, you will continue to develop more and more content.
- 12. hello@wojodesign.com (989) 750-1544 5 Ways Blogging Can Increase Your Rank 2. Links in and Links Out Put relevant links in your posts. Useful to readers Increase search ranking
- 13. hello@wojodesign.com (989) 750-1544 5 Ways Blogging Can Increase Your Rank 2. Links in and Links Out Put relevant links in your posts. Useful to readers Increase search ranking Quality Content + Relevant Links = Incoming Links
- 14. hello@wojodesign.com (989) 750-1544 5 Ways Blogging Can Increase Your Rank 3. Good Page Structure Blogs are automatically formatted with excellent page structure, and can be easily indexed by search engines.
- 15. hello@wojodesign.com (989) 750-1544 5 Ways Blogging Can Increase Your Rank 4. Effective Keywords Relevant blog posts = more important keywords.
- 16. hello@wojodesign.com (989) 750-1544 5 Ways Blogging Can Increase Your Rank 4. Effective Keywords Relevant blog posts = more important keywords. Blogs also make it easy to highlight the truly important keywords. Blog Post Titles Headings Categories/Tags
- 17. hello@wojodesign.com (989) 750-1544 5 Ways Blogging Can Increase Your Rank 5. Blog Comments You can enable comments on most blogs. Receive help from your audience they are writing content for your site! Commenters may also post some relevant outgoing links.
- 18. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style.
- 19. hello@wojodesign.com (989) 750-1544 Building Your Blog Focus - What will you write about on your blog? Informational Resource? Company Information? Customer Service?
- 20. hello@wojodesign.com (989) 750-1544 Building Your Blog Style - What writing style will you use? Professional? Casual/Personable? Technical?
- 21. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style.
- 22. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style. 2. Choose Blogging Platform.
- 23. hello@wojodesign.com (989) 750-1544 http://en.wordpress.com/signup/
- 24. hello@wojodesign.com (989) 750-1544 https://www.blogger.com/start
- 25. hello@wojodesign.com (989) 750-1544 http://www.typepad.com/
- 26. hello@wojodesign.com (989) 750-1544 Joomla Component: MyBlog
- 27. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style. 2. Choose Blogging Platform.
- 28. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style. 2. Choose Blogging Platform. 3. Manage a Team 4. Write Quality Posts
- 29. hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline On average, 5 times as many people read the headline as the body copy.
- 30. hello@wojodesign.com (989) 750-1544 5 Headline Templates That Work Consistently
- 31. hello@wojodesign.com (989) 750-1544 5 Headline Templates That Work Consistently Warning: [blank] How [blank] Made Me [blank] Use when relating a personal story. The two "blanks" should sound curious to be related to one another, increasing the curiosity factor. Are you [blank]? [Blank] Ways to [blank] If You're [blank], You Can [blank] First blank addresses a particular type of person Second blank addresses a bene鍖cial promise to that person.
- 32. hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline On average, 5 times as many people read the headline as the body copy.
- 33. hello@wojodesign.com (989) 750-1544 Effective Blog Posts Compelling Headline On average, 5 times as many people read the headline as the body copy. Write in conversational tone (no jargon). Short and Sweet...usually. Make Text Scannable Lists Bold words Add Hyperlinks within Text
- 34. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style. 2. Choose Blogging Platform. 3. Manage a Team
- 35. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style. 2. Choose Blogging Platform. 3. Manage a Team 4. Write Quality Posts 5. Blog Maintenance (writing frequently)
- 36. hello@wojodesign.com (989) 750-1544 Blog Maintenance Blogger Burnout - When blogging responsibilities become too overwhelming, and individuals or teams basically abandon their blog.
- 37. hello@wojodesign.com (989) 750-1544 Blog Maintenance Blogger Burnout - When blogging responsibilities become too overwhelming, and individuals or teams basically abandon their blog. Good blogs -> updated at least once every other week.
- 38. hello@wojodesign.com (989) 750-1544 Blog Maintenance Blogger Burnout - When blogging responsibilities become too overwhelming, and individuals or teams basically abandon their blog. Good blogs -> updated at least once every other week. Use team structure to reduce burden.
- 39. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Directories Paid Inclusion Free (Open) Inclusion Special Interest Inclusion
- 40. hello@wojodesign.com (989) 750-1544 Best of the Web - Paid Inclusion http://botw.org/
- 41. hello@wojodesign.com (989) 750-1544 Bloggapedia - Free Inclusion http://www.bloggapedia.com/
- 42. hello@wojodesign.com (989) 750-1544 The Ethical Duck - Special Interest Inclusion http://ethicalduck.co.uk/
- 43. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Technorati Pings Alerts Technorati every time you update new content (ping).
- 44. hello@wojodesign.com (989) 750-1544 Technorati - Worlds Most Popular Blog Site
- 45. hello@wojodesign.com (989) 750-1544 Technorati - Worlds Most Popular Blog Site
- 46. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Technorati Pings Alerts Technorati every time you update new content (ping).
- 47. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Technorati Pings Alerts Technorati every time you update new content (ping). Blog Carnivals Blog event dedicated to a particular topic, published on a regular schedule.
- 48. hello@wojodesign.com (989) 750-1544
- 49. hello@wojodesign.com (989) 750-1544
- 50. hello@wojodesign.com (989) 750-1544 Conclusion
- 51. hello@wojodesign.com (989) 750-1544 Conclusion Blogs can be a terri鍖c business tool if used correctly. Think about how blogging could be implemented by your business to increase sales, visibility, and brand awareness.
Editor's Notes
- #2: \n
- #3: \n
- #4: \n
- #5: \n
- #6: \n
- #7: \n
- #8: \n
- #9: \n
- #10: \n
- #11: \n
- #12: \n
- #13: \n
- #14: \n
- #15: \n
- #16: \n
- #17: \n
- #18: \n
- #19: \n
- #20: \n
- #21: \n
- #22: \n
- #23: \n
- #24: \n
- #25: \n
- #26: \n
- #27: \n
- #28: \n
- #29: \n
- #30: \n
- #31: \n
- #32: \n
- #33: \n
- #34: 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
- #35: 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
- #36: 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
- #37: 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
- #38: 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
- #39: \n
- #40: \n
- #41: \n
- #42: \n
- #43: \n
- #44: \n
- #45: \n
- #46: \n
- #47: \n
- #48: \n
- #49: \n
- #50: \n
- #51: \n
- #52: \n
- #53: \n
- #54: \n
- #55: \n
- #56: \n
- #57: \n
- #58: \n
- #59: \n
- #60: \n
- #61: \n
- #62: \n