Blogging.class
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The document outlines an agenda for a class on blogging that includes introductions, a blogging lecture, working with WordPress accounts and features, and a Q&A session. It discusses why companies should blog, including sharing thought leadership, promoting the company as an expert resource, and facilitating dialogue with customers. It also covers determining your audience and resources, crafting content around newsworthy topics, and using different formats and voices for blogging like video, photos, and articles.
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Blogging.class
- 1. COCC Blogging by Suzanne Bell by Suzanne Bell http://www.linkedin.com/pub/suzanne-bell/6/939/296 @BellMarketing http://coccblogging.wordpress.com
- 2. Agenda Introductions Class expectations Blogging lecture Break WordPress Account WordPress Features Break Q&A Next Class Homework Retrieved online at kmonadollaraday.wordpress.com
- 3. Introductions Name Company Why are you taking this class? Retrieved online at lindsayburoker.com
- 4. Why Blog? Blog = original content thought leadership shareable information that promotes company as a go-to resource dialogue with your audience better ROI for sales. What is Content Marketing? content marketing is the art of communicating with your customers and prospects without selling (via contentmarketinginstitute.com)
- 5. Our Market Text Retrieved online at dr4ward.com 5
- 6. 6
- 8. Great Content = Mastering The Basics Know your audience Know your resources Know your voice Dialog its not about pushing content. Retrieved online at marketingthink.com
- 9. Know your audience. Who is your target audience? What matters to them? How can your company matter to your audience? What unique perspective can your company offer? Why do you want to begin? Retrieved online at marketingthink.com
- 10. Examine your resources. Is there a champion at executive level? Who will write, edit, review, post blog? What resources do you have for writing? How often will you post? What will you post? What department owns content? How do you measure success? Retrieved online at prdaily.com
- 11. Great Content Recipe = News Timely Significance Proximity Prominence Human Interest source: http://www.mediacollege.com/journalism/news/newsworthy.html Retrieved online at dr4ward.com 11
- 12. Example format and voice. Video http://www.youtube.com/user/charlestrippy http://www.willitblend.com Photo http://twistedsifter.com Article-focused http://www.theverge.com
Editor's Notes
- #4: Intel successful because they became the chip of choice before people knew what chips do. Not a consumer message, rather a business message to your customer Push service and how makes doing business better, more effective not push technology buzz words