Blogtalkradio Complete 13 01 2010
- 1. Web 2.0 AnalysisE-Commerce Group 2
- 2. The Largest Social Radio NetworkCreate Your Own Online Radio ShowPut Our Technology to Work Your BusinessBTR allowsanyone, anywhere the ability to host a live, internet talk radio shows, simply by using a telephone
- 3. Web 2.0: Blogtalkradio (BTR)Host: Obama/Brad Pitt/./ Your Friends/You!Online Radio ShowToday, BlogTalkRadio has tens of thousands of hosts and millions of listenerstuning in and joining the conversation eachmonth.
- 5. Web FeaturesShow Features:Create Your Own Radio ShowLive Call-in Capabilities
- 6. Live show streaming and Archive Downloads SwitchboardOutdial
- 7. Toll-Free Dial-In for Hosts
- 8. Host Your Show with Skype(Free Skype-to-Skype)Marketing Features:
- 9. Inclusion in Program Guide
- 10. Promotional Tools/Flash PlayerPromotional Widget ImpressionAdvertisements
- 11. Other Features:
- 12. Share BTR Link to Other Social Upload Podcasts as Episodes, Edit and Replace Episodes
- 13. iTunes One Click
- 14. Live Chat
- 15. Priority SupportWeb FeaturesShow Features:Create Your Own Radio ShowLive Call-in Capabilities
- 16. Live show streaming and Archive Downloads SwitchboardOutdial
- 17. Toll-Free Dial-In for Hosts
- 18. Host Your Show with Skype(Free Skype-to-Skype)Marketing Features:
- 19. Inclusion in Program Guide
- 20. Promotional Tools/Flash PlayerPromotional Widget ImpressionAdvertisements
- 21. Other Features:
- 22. Share BTR Link to Other Social Upload Podcasts as Episodes, Edit and Replace Episodes
- 23. iTunes One Click
- 24. Live Chat
- 26. Value PropositionAlternatives for Niche Market (Long-Tail Marketing)Broadcasting Channel
- 27. Market ResearchLISTENERHOSTSPONSORCustomer Focus
- 28. Social NetworkingRevenue ModelPremium Service Fee$39/Month: Premium$99/Month: Premium PlusSocialActive Hosts: 12,000+
- 30. Monthly New Shows: 25,000+ Revenue ModelSponsor Fee 35%: BTR >> advertiser and/or sponsor 50%: Host >> advertiser and/or sponsorSocial
- 31. Case Study: In March 2009: To promote the DVD release of the hit film TwilightStrategy: Viral marketing campaigns (including Twitter, Facebook, and MySpace ) They developed a 90-minute special co-hosted by Amy Clark, one of the Elevenmoms hosts, and JoAnnKubasek, host of our popular Stardish Radio show.
- 32. Case Study: 214 web sites referred more than 38,000 visitors to the show page.
- 33. More than 27,000 listeners from around the world logged onto the live show, 5,000+ of which did so via some form of phone.
- 34. Over 75,000 archive listens to date.
- 35. Among those callers was E! Online columnist Marc Malkin, who proceeded to interview Taylor live on-air.
- 36. More than 1,600 listeners posted comments on the show page.
- 37. As a result of Wal-Mart campaign, according to Supermarket News, Twilight DVD pre-orders are at record levels.
- 38. Additionally, hundreds of thousands more people worldwide have read about the special in more than 75 media outlets. Market OpportunityMarket Space >> Social Communication Online Advertising: Social Network US$ 1.17 Trillion (AD: 2010 US$ 1.29 (F) , research from eMarketer firm]Social Communication OnlineText and PhotoVoiceVideo
- 39. Market OpportunityRealistic Market Opportunity>> Online Radio Broadcasting
- 40. Marketing StrategiesOnline Radio Broadcasting: SWOT S: First Mover/Integration with Social Network Leader/Customer BrandW: No Visual Communication/ Limited Area (USA)O: Social Network EraT: Other Form of Web 2.0 Competitors
- 41. Marketing StrategiesOnline Radio Broadcasting: Positioning Number of Visitors/HostFeature and Application
- 42. Marketing StrategiesStrategies:Fairly Sharing the Revenues from Sponsors (Host and Blogtalkradio)Link to Other Social Network (Skype, Facebook, Twitter)Customer Brands/Branded SolutionCompetitive EnvironmentDIRECT COMPETITOR
- 45. Competitive Advantages First Mover
- 46. Integration with leading social networks
- 47. Turn-Key Audio Broadcasting SolutionCompetitive AdvantagesCustomer Brands
- 48. Comprehensive Content Control (No FCC.)Organizational structure & management teamTelecommunicationBlog2-way Interactive Online (Real Time)
- 49. Organizational structure & management teamwww.blogtalkradio.com/alanlevy
- 50. Discussion & SuggestionDeclining Unique Visitor ?
- 51. Discussion & Suggestion Globalization with Local Advertising
- 53. Marketing ResearchFreedom of Speech Meets Social Networking