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Blondefish facebook interative at smirnoff sensation v3

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Peter Kerwood
Peter Kerwood

Smirnoff used RFID technology at an event to automatically post check-ins and updates to guests' Facebook walls, amplifying the event experience to over 1.6 million people online. Guests received RFID wristbands upon registration that linked to their Facebook accounts and allowed Smirnoff to post predetermined updates from the event in real-time to their feeds, driving traffic to Smirnoff's Facebook page.

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Smirnoff presents Sensation RFID Facebook Interactive interactivity . ampli?cation . measurement Monday, 12 September 2011
Introduction Smirnoff Sensations - RFID Interactive Smirnoff used RFID technology at the Smirnoff presents Sensation event to connect the live activity with the online world through Facebook. Through live consumer engagement and interaction, capturing personal experiences and posting these to social media in real-time, Smirnoff¡¯s activity was amplified to millions of people who weren¡¯t at the event. Guests arrived at the event and completed a simple registration process to link them to their personal interactive RFID wristband. An automatic ¡®Check-in¡¯ was Posted to guests Facebook walls telling their friends they had arrive at Smirnoff presents Sensation! interactivity . ampli?cation . measurement Monday, 12 September 2011
Facebook Interactive Smirnoff Sensations - Facebook Interactive Smirnoff used RFID technology at the Smirnoff presents Sensation event to connect the live activity with the online world through Facebook. Through live consumer engagement and interaction, capturing personal experiences and posting these to social media in real-time, Smirnoff¡¯s activity was amplified to millions of people who weren¡¯t at the event. Guests arrived at the event and completed a simple registration process to link them to their personal interactive RFID wristband. An automatic ¡®Check-in¡¯ was Posted to guests Facebook walls telling their friends they had arrive at Smirnoff presents Sensation! interactivity . ampli?cation . measurement Monday, 12 September 2011
Ampli?cation Smirnoff Sensations - RFID Interactive Smirnoff was able to amplify the Sensation event to over 1.6 million people on Facebook as it happened using RFID technology. Guests at the event were given an enhanced experience and at the same time they became Smirnoff¡¯s advocates by sharing their experience with their friends. All the posts were pre-determined by Smirnoff, so we delivered the messages they wanted and we were able to drive traffic to their Facebook page using embedded links in the Posts. Posting photos is most popular at the event and creates the greater amplification on-line. interactivity . ampli?cation . measurement Monday, 12 September 2011

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Blondefish facebook interative at smirnoff sensation v3

  • 1. Smirnoff presents Sensation RFID Facebook Interactive interactivity . ampli?cation . measurement Monday, 12 September 2011
  • 2. Introduction Smirnoff Sensations - RFID Interactive Smirnoff used RFID technology at the Smirnoff presents Sensation event to connect the live activity with the online world through Facebook. Through live consumer engagement and interaction, capturing personal experiences and posting these to social media in real-time, Smirnoff¡¯s activity was amplified to millions of people who weren¡¯t at the event. Guests arrived at the event and completed a simple registration process to link them to their personal interactive RFID wristband. An automatic ¡®Check-in¡¯ was Posted to guests Facebook walls telling their friends they had arrive at Smirnoff presents Sensation! interactivity . ampli?cation . measurement Monday, 12 September 2011
  • 3. Facebook Interactive Smirnoff Sensations - Facebook Interactive Smirnoff used RFID technology at the Smirnoff presents Sensation event to connect the live activity with the online world through Facebook. Through live consumer engagement and interaction, capturing personal experiences and posting these to social media in real-time, Smirnoff¡¯s activity was amplified to millions of people who weren¡¯t at the event. Guests arrived at the event and completed a simple registration process to link them to their personal interactive RFID wristband. An automatic ¡®Check-in¡¯ was Posted to guests Facebook walls telling their friends they had arrive at Smirnoff presents Sensation! interactivity . ampli?cation . measurement Monday, 12 September 2011
  • 4. Ampli?cation Smirnoff Sensations - RFID Interactive Smirnoff was able to amplify the Sensation event to over 1.6 million people on Facebook as it happened using RFID technology. Guests at the event were given an enhanced experience and at the same time they became Smirnoff¡¯s advocates by sharing their experience with their friends. All the posts were pre-determined by Smirnoff, so we delivered the messages they wanted and we were able to drive traffic to their Facebook page using embedded links in the Posts. Posting photos is most popular at the event and creates the greater amplification on-line. interactivity . ampli?cation . measurement Monday, 12 September 2011