Blue Apron presentation
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Blue Apron is a meal kit delivery service that ships pre-portioned ingredients and recipes for healthy meals directly to customers on a subscription basis. The company was founded in 2012, has received over $8 million in funding, and currently ships 100,000 meals per month. Blue Apron aims to make home cooking easier by reducing grocery shopping time, limiting food waste, and teaching basic cooking skills through their online ordering platform and recipe cards.
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Blue Apron presentation
- 1. Blue Apron Company Presentation Boyang Zhu 12/11/13
- 2. Product Prepared ingredients with recipes Emphasizes healthy options and local growers Online ordering and subscription options
- 3. History and Financials Founded in August 2012 with $800,000 seed funding February 2013: $3 million Series A funding August 2013: $5 million Series B funding Currently shipping 100,000 meals per month at $10/meal
- 4. Secret Sauce Online meal planning and ordering Reduces waste Healthy and fresh Portion control Reduces grocery shopping times Teaches basic culinary skills heh
- 6. Blog
- 8. Summary Pros Healthy and fresh Reduces shopping times Teaches culinary skills Cons $10/meal is expensive Portions can be small