Blue vs red
Download as PPTX, PDF
1 like572 views
Blue ocean strategies focus on creating new market spaces by focusing on non-customers and making competition irrelevant through differentiation and low costs, while red ocean strategies operate in existing competitive markets by exploiting current demand and requiring a choice between differentiation or low costs to beat existing competition.
Blue vs red
- 1. Blue Ocean Strategies v/s Red Ocean Strategies Create uncontested market space Compete in existing market space Make the competition irrelevant Create and Beat the competition Focus on non-customers Focus on existing customers Create and capture new Demand Exploit existing demand Break the value-cost tradeoff Make the value-cost tradeoff Combination of differentiation and low cost Choice of differentiation or low cost
- 2. Conclusion