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BlueFocus Credentials

Oliver Chaudhuri
Oliver Chaudhuri

BlueFocus Communication Group (BFCG) is the market leader for brand management solutions in the Chinese market. The Groups major service offerings cover digital marketing, public relations, advertising, event management, and international businesses. BlueFocus was established in 1996 in Beijing, and BFCG was established in 2008.

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Lets Go April 2015
About BlueFocus Communication Group
BlueFocus Communication Group (BFCG) is the industry leader of the communication industry in China, providing full solution services, covers strategic consulting, digital marketing, PR, advertising, e-commerce, CSR and big data. Global business network across Hong Kong, Taiwan, Southeast Asia, North America and Europe. Over 5000 employees serve more than 800 clients, among which 40 are Global Fortune 500 companies. Total revenue in 2014 hit RMB 6 billion, with current estimates of RMB 29 billion market capital
Our Development History 1996 1999 2001 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 BlueFocus established in Beijing Insight PR founded as a sister brand of Bluefocus BlueFocus listed by CIPRA as among the top ten agencies in Asia - a trend which has continued every year since BlueFocus establishes its nation-wide service network in 24 cities in mainland China BlueFocus named Best PR agency in Asia by Trade magazine media BlueFocus ranked 75th in the Global Top 250 list by the Holmes Report BlueFocus Communication established BFCG acquires Best Choice Business Consulting BFCG Hong Kong founded BFCG named among the Top 200 Most Promising Enterprises in China by Forbes BlueFocus launches IPO on GEM Shenzhen Stock Exchange Dentsu-BlueFocus founded BFCG acquires SNK Advertising, Kingo Advertising, Phluency Interactive, Financial PR(SGP), Dt Communication (HK) BFCG establishes its subsidiary in the United States BFCG ranked 24th in the Global Top 250 by the Holmes Report and becomes the largest PR firm in Asia BFCG acquires Bojie Media, Huntsworth (19.8%), and We are Social (82.8%) BFCG ranked 19th in the Global Top 250 by The Holmes Report Focusing on traditional PR Strategy transformation for IMC Globalization& Digitalization
P.R China HongKong Singapore Thailand Bahrain Qatar Saudi Arabia Abu Dhabi Dubai United Kingdom United States Europe Our Global Network
Subsidiary Brands Intelligent marketing communication Integrated marketing communication
About BlueDigital
BLUEFORCE : ENFORCE DIGITAL RELATIONSHIPS TO SHAPE BUSINESS BlueDigital is a professional integrated digital marketing service provider and the leading agency in BlueFocus Communication Group 1100+ Employees 40+ Fortune 500 clients
Our Service BlueDigital has comprehensively integrated the professional competence and resources of traditional PR consultancy with digital marketing. We have formed a chain through the industry from consumer insights and creativity to multi-channel application and CRM, establishing ourselves as a one-stop digital marketing service that maximizes the business value we provide to clients in the digital age BlueDigital Intelligent marketing communications Integrated marketing communications International business
Our Capabilities Public Relations We provide enterprises and institutions with communications, issue and crisis management and brand management through our well-established media relations, national coverage, resource networks and excellent execution capabilities. Social Marketing Digital Marketing We deliver high level social media value that covers content, resources, platforms, product development and database analysis. We provide enterprises with entire social marketing services. We think creatively about how to deliver value to consumers. We help clients develop digital strategies that best fit their needs and markets. Integrated marketing communications Strategic Counseling We provide comprehensive strategic counseling services for clients covering overall brand proposition and 360 marketing strategy plan.
Our Capabilities Intelligent marketing communications Big Blue Consumer Insight Precise Information Dissemination O2O/ E-Commerce Big Data Online Terminal Application Terminal Mobile Terminal Third Party Data Offline Terminal CRM BlueDigital frames intelligent marketing forces with new technology Quantitative Effect Evaluation
Our Capabilities International business The core mission of our international business is to provide professional integrated communication services for both Chinas and overseas multinational companies expanding into specific market. 01 02 03 During the process of expanding in overseas markets, localization is very important. Leveraging local resources can greatly benefit companies. Differences in both business operation and cultural understanding brings difficulties for both Chinese companies and potential partners. BlueDigital understands the demands and issues of enterprises clearly, and we also provide the capability to leverage overseas resources. Our Mission, Our Concept
Global Awards
THANKS

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BlueFocus Credentials

  • 3. BlueFocus Communication Group (BFCG) is the industry leader of the communication industry in China, providing full solution services, covers strategic consulting, digital marketing, PR, advertising, e-commerce, CSR and big data. Global business network across Hong Kong, Taiwan, Southeast Asia, North America and Europe. Over 5000 employees serve more than 800 clients, among which 40 are Global Fortune 500 companies. Total revenue in 2014 hit RMB 6 billion, with current estimates of RMB 29 billion market capital
  • 4. Our Development History 1996 1999 2001 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 BlueFocus established in Beijing Insight PR founded as a sister brand of Bluefocus BlueFocus listed by CIPRA as among the top ten agencies in Asia - a trend which has continued every year since BlueFocus establishes its nation-wide service network in 24 cities in mainland China BlueFocus named Best PR agency in Asia by Trade magazine media BlueFocus ranked 75th in the Global Top 250 list by the Holmes Report BlueFocus Communication established BFCG acquires Best Choice Business Consulting BFCG Hong Kong founded BFCG named among the Top 200 Most Promising Enterprises in China by Forbes BlueFocus launches IPO on GEM Shenzhen Stock Exchange Dentsu-BlueFocus founded BFCG acquires SNK Advertising, Kingo Advertising, Phluency Interactive, Financial PR(SGP), Dt Communication (HK) BFCG establishes its subsidiary in the United States BFCG ranked 24th in the Global Top 250 by the Holmes Report and becomes the largest PR firm in Asia BFCG acquires Bojie Media, Huntsworth (19.8%), and We are Social (82.8%) BFCG ranked 19th in the Global Top 250 by The Holmes Report Focusing on traditional PR Strategy transformation for IMC Globalization& Digitalization
  • 5. P.R China HongKong Singapore Thailand Bahrain Qatar Saudi Arabia Abu Dhabi Dubai United Kingdom United States Europe Our Global Network
  • 6. Subsidiary Brands Intelligent marketing communication Integrated marketing communication
  • 8. BLUEFORCE : ENFORCE DIGITAL RELATIONSHIPS TO SHAPE BUSINESS BlueDigital is a professional integrated digital marketing service provider and the leading agency in BlueFocus Communication Group 1100+ Employees 40+ Fortune 500 clients
  • 9. Our Service BlueDigital has comprehensively integrated the professional competence and resources of traditional PR consultancy with digital marketing. We have formed a chain through the industry from consumer insights and creativity to multi-channel application and CRM, establishing ourselves as a one-stop digital marketing service that maximizes the business value we provide to clients in the digital age BlueDigital Intelligent marketing communications Integrated marketing communications International business
  • 10. Our Capabilities Public Relations We provide enterprises and institutions with communications, issue and crisis management and brand management through our well-established media relations, national coverage, resource networks and excellent execution capabilities. Social Marketing Digital Marketing We deliver high level social media value that covers content, resources, platforms, product development and database analysis. We provide enterprises with entire social marketing services. We think creatively about how to deliver value to consumers. We help clients develop digital strategies that best fit their needs and markets. Integrated marketing communications Strategic Counseling We provide comprehensive strategic counseling services for clients covering overall brand proposition and 360 marketing strategy plan.
  • 11. Our Capabilities Intelligent marketing communications Big Blue Consumer Insight Precise Information Dissemination O2O/ E-Commerce Big Data Online Terminal Application Terminal Mobile Terminal Third Party Data Offline Terminal CRM BlueDigital frames intelligent marketing forces with new technology Quantitative Effect Evaluation
  • 12. Our Capabilities International business The core mission of our international business is to provide professional integrated communication services for both Chinas and overseas multinational companies expanding into specific market. 01 02 03 During the process of expanding in overseas markets, localization is very important. Leveraging local resources can greatly benefit companies. Differences in both business operation and cultural understanding brings difficulties for both Chinese companies and potential partners. BlueDigital understands the demands and issues of enterprises clearly, and we also provide the capability to leverage overseas resources. Our Mission, Our Concept