BlueglassX - Local Mobile Domination by John Denny
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Local mobile search is rapidly growing in importance. Mobile page views have increased from 2% in 2011 to 40% in 2012, with 40-50% of mobile searches having local intent. The number of local mobile searches is projected to increase nearly 600% in the next five years. Both desktop and mobile searches are increasingly returning local results, as Google's updates aim to better detect and match local queries and content. Marketers need to pay attention to local mobile search and harness these changing search engine results pages.
BlueglassX - Local Mobile Domination by John Denny
- 1. Local Mobile Domination Harnessing The Changing SERPs John Denny @johnhdenny
- 2. Some Context On The Rapidly Evolving Local Search World The Audience To Our Local News and Information sites provides a good window into web usage trends Mobile in particular has presented a striking picture in the last 20+ months
- 3. January 2011 2% Mobile Page Views PC Page Views Mobile Page Views
- 4. September 2012 40% Mobile Page Views PC Page Views Mobile Page Views
- 6. More Smartphones = More Local Search As much as 40-50% of Mobile Search has Local Intent- which is higher then the PC World Kelsey: number of local mobile searches to explode by nearly 600% in the next five years
- 7. Across PC and Mobile, there is an enormous Market for Local Search Google recently reported that 1 in 3 searches are Local
- 8. Overall, More Queries triggering Local search results Google Venice Update: new system to find results from a users city more reliably. Now were better able to detect when both queries and documents are local to the user. Google will now return localized results for broad match keywords if they determine that it would be beneficial to the user
- 9. Bottom line: This is an area that you as a digital marketer need to pay attention to. John Denny @johnhdenny