bluepath solution for Hospitality
- 2. Guest has changed. Guest needs have changed. Guest behaviour has changed.
- 3. The travel cycle of today 52% of Facebook users said their friends’ photos inspired their holiday choice 48% of people use a mobile device for aspirational travel research Travel planning is dominated by digital resources unlike the past. Guests are going on holiday and a quarter plan their accommodation using mobile apps on their smartphones Steady growth for mobile bookings in the short-term, mobile bookings increased by 23% between 2013 and 2014 Mobile usage in Hospitality grew in an average of 76% between 2013 and 2014 Travel experience has changed; need and availability of 24/7 connectivity, and desire for authentic experiences Bespoke travel experiences, is all about the depth of the experience and innovation in vision-based augmented reality on mobile apps Many Guests share their experiences via social media while they are on holiday Platform convergence with location-based services, will make it common practice for tourists to share status updates using their mobile. Dream Plan Book Experience Share mobile mobile mobile mobile mobile Mobile: The key of traveller evolution
- 4. Redefining the Guest mobile user experience for Hotels
- 5. A single Guest Touchpoint - Global Mobile Application 2 Improved Operational Efficiency of the Hotel 3 Learn more from Guest habits - Analytics and ROI Hotels & Resorts can benefit from the change: As mobile technology advances and Guests do more with their smart devices - Online, Offline and within the Hotel through a Global Mobile Application improves the Guest experience and Service. Almost every one of the staff is carrying a smartphone or tablet at all times;The easiest way to train, and improve efficiency is through the smartphones of the staff. It in turn improves Efficiency, Guest satisfaction as well as Safety for all. Offline and Online analytics can be radically improved using new touch-points to get brand new metrics to analyze the Guest habits. Apps offer an unprecedented ability to gather data and insights based on in-app user behavior 1
- 6. Digital Information finally the context with bluepath® that works both indoors and outdoors
- 7. Redefining Guest experience before Check-in
- 8. Modern and pixel-perfect user interface Social login integration Unique Guest experience
- 10. Discover your dream Booking engine integration
- 11. Discover your dream Booking engine integration Rich media content Social network integrated
- 12. Redefining experience after Check-in
- 14. Locate yourself within the hotel Get directions to attractions Discover attractions close to you Automatic property recognition
- 15. Locate yourself within the hotel Get directions to attractions Discover attractions close to you Share your location Automatic property recognition
- 16. Book restaurant and services
- 17. Book restaurant and services Location based orders Track your orders in real time
- 18. Book restaurant and services Location based orders Track your orders in real time Discover tailored promotions
- 19. Profile Data Social Network
 informations User Position
 within the venue + + Proximity notifications based on your profile The right message, at the right place, at the right time
- 20. The smartest way to cross-sell your product and services
- 21. Enhancing Hospitality - The Digital touch
- 22. Be notified when your guest walk near the Hotel Airport Desk bluepath is able to track silently when the guest passes near the hotel desk at the airport. Hotel will be notified instantly of the guest arrival. GUEST LANDED GUEST PASSES NEAR HOTEL DESK HOTEL IS NOTIFIED
- 23. Integrated with
 realtime tracking Available on mobile Instant messenger integrated with Guest location and realtime tracking
- 25. Track staff, security and VIP guests for better security and service from mobile and web
- 26. Learn more from your Guests habits Optimise path flows 
 Targeted marketing
- 27. Learn more from your guests habits to optimise path flows 
 and targeted marketing Combine analytics with hotel information and unleash the power of Big Data
- 28. Thank you and welcome to the world of bluepath AG Schlossstrasse 19 82031 Gruenwald Germany www.bluepath.me
 +49 89 21543088 info@bluepath.me