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Blueprint for Building a FIRST CHOICE Business.pptx

Mayur Gudka
Mayur Gudka

Building a FIRST CHOICE Business is a strategic decision that comes with many advantages. Visit >> www.websum.com << for additional information on how to build a FIRST CHOICE Business.

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Blueprint for Building a First Choice Business Become the FIRST CHOICE for your Customers! Presented by Mayur Gudka
What is a FIRST CHOICE Business? A First Choice business is the business that the customer first thinks about when theyre in market to make a purchase. First Choice businesses occupy prime real estate in customers minds. Blueprint for Building a First Choice Business Presentation by Mayur Gudka
Advantages of Being a FIRST CHOICE Business Customer Loyalty Pricing Power Customer Advocacy Lower Advertising & Marketing Cost Higher Net Profit Margins Greater Market Share Blueprint for Building a First Choice Business Presentation by Mayur Gudka
Lets Play a Game Potato Chips Running Shoes Search Engine Razor Blades French Fries Electric Cars Blueprint for Building a First Choice Business Presentation by Mayur Gudka
FIRST CHOICE Business Formula Formula: REACH X PERCEPTION Reach = Number of people that know your business Perception = What they think and feel about your business Reach can be bought. Perception is earned. Work on building your perception before you expand your reach. Blueprint for Building a First Choice Business Presentation by Mayur Gudka
Perception Perception is a result of entire customer experience. Perception = Quality + Interaction + Environment Perception is the Fire your business needs to produce heat. Reach is the Fuel you use to intensify the fire. Blueprint for Building a First Choice Business Presentation by Mayur Gudka
Reach Search Engine Optimization Social Media Word of Mouth Paid Promotions Guerilla Marketing Blueprint for Building a First Choice Business Presentation by Mayur Gudka
Supporting Elements Technology People Traits & Attitude (intelligence, integrity, hard working, open to learning, gratitude, and team spirit) Skills (social & technical) Processes Blueprint for Building a First Choice Business Presentation by Mayur Gudka

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Blueprint for Building a FIRST CHOICE Business.pptx

  • 1. Blueprint for Building a First Choice Business Become the FIRST CHOICE for your Customers! Presented by Mayur Gudka
  • 2. What is a FIRST CHOICE Business? A First Choice business is the business that the customer first thinks about when theyre in market to make a purchase. First Choice businesses occupy prime real estate in customers minds. Blueprint for Building a First Choice Business Presentation by Mayur Gudka
  • 3. Advantages of Being a FIRST CHOICE Business Customer Loyalty Pricing Power Customer Advocacy Lower Advertising & Marketing Cost Higher Net Profit Margins Greater Market Share Blueprint for Building a First Choice Business Presentation by Mayur Gudka
  • 4. Lets Play a Game Potato Chips Running Shoes Search Engine Razor Blades French Fries Electric Cars Blueprint for Building a First Choice Business Presentation by Mayur Gudka
  • 5. FIRST CHOICE Business Formula Formula: REACH X PERCEPTION Reach = Number of people that know your business Perception = What they think and feel about your business Reach can be bought. Perception is earned. Work on building your perception before you expand your reach. Blueprint for Building a First Choice Business Presentation by Mayur Gudka
  • 6. Perception Perception is a result of entire customer experience. Perception = Quality + Interaction + Environment Perception is the Fire your business needs to produce heat. Reach is the Fuel you use to intensify the fire. Blueprint for Building a First Choice Business Presentation by Mayur Gudka
  • 7. Reach Search Engine Optimization Social Media Word of Mouth Paid Promotions Guerilla Marketing Blueprint for Building a First Choice Business Presentation by Mayur Gudka
  • 8. Supporting Elements Technology People Traits & Attitude (intelligence, integrity, hard working, open to learning, gratitude, and team spirit) Skills (social & technical) Processes Blueprint for Building a First Choice Business Presentation by Mayur Gudka