Lunch BMMA To Giving a story to tell
1 like283 views
Today, only 25% of the contacts between brands and consumers are managed by the brand itself. How do we deal with that? Do the same rules and practices still apply? Do we move from a culture of "story telling" to "giving a story to tell"? And what is the role there for the media and the ideas we produce?
Lunch BMMA To Giving a story to tell
- 1. From Storytelling To Giving a story to tell
- 2. Media Evolu7on Media Revolu7on
- 3. W@P the F? The consumer leads the dance
- 5. By looking at the consumers brand behavior, we see that its not just a shift of technology, but a shift between generations.
- 6. Boomers Gen X Gen Y Next Gen Age today 賊45-65 賊35-45 賊21-35 賊13-20
- 7. Values Boomers Gen X Gen Y Next Gen Their teenage music reflecting Everything Everything Everything Everything their alltime should be should be should be should be values original ultimate adaptable shared Age today 賊45-65 賊35-45 賊21-35 賊13-20
- 8. Focus Boomers Gen X Gen Y Next Gen Their teenage bedroom wall reflecting their outcome experience creating contribution focus my own Age today 賊45-65 賊35-45 賊21-35 賊13-20
- 9. Media use Boomers Gen X Gen Y Next Gen Their generations screen reflecting their expectation Entertain Inform Let me Always be from brands me me (co)create there Age today 賊45-65 賊35-45 賊21-35 賊13-20
- 10. NO! Does this mean we have to create seperate stories to each of them?
- 11. Different groups of people enjoy different aspects of the same brand story.
- 12. NIKE fuel band Boomer The athlete as hero GenX A special product, a special experience GenY - Everyones an athlete, I get inspired, tailored. NextGen - The next generation of motivation. Nike is a brand with a mission.
- 13. The Voice Boomer Music entertainment GenX the experience of judging only by the sound GenY I can vote and choose my favourite NextGen This is what my friends chat about online
- 17. Earn trust or paid trust
- 20. They control 75%
- 21. To Giving a Story to tell From Storytelling
- 22. Why is it so crucial?
- 23. 束 There is nothing worse than not being talked about 損 Oscar Wilde
- 24. What are the risks?
- 25. Positive conversation is positive
- 26. Negative conversation is not that negative
- 27. How to give a story to tell?
- 29. 1. Start with great stories, great ideas
- 30. 2. Take a standpoint
- 31. 3. Invite to debate, converse
- 32. 4. Let people feel part of the experience
- 33. What if you have a story that youre not sure about
- 35. And now a sneak preview
- 37. Take outs
- 38. Questions @sebdesclee sebastien.desclee@publicis.be