BMW i3 Pitch
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The pitch our team put together for our Direct Marketing project while at university. The aim was to put forward our ideas for a direct marketing campaign for the then upcoming release of the BMW i3 all electronic vehicle. The slideshow shows our research as well as the final result.
BMW i3 Pitch
- 1. BMW i3 Matt Short James Davies Dusdeep Sandhu Manish Taank Faisal Bakashwain
- 2. What is the Market Outlook? Emission Reduction Economic Downturn Electric Perception
- 3. Model Price Year Planning to Launch BMW BMW i3 ~$35,000 2013 Audi A1 e-tron TBA 2013 Chevrolet Spark-EV TBA 2013 Toyota FT-EV TBA 2012 Nissan Leaf ~$35,000 2010
- 4. The Audience Information Search Overall Type of customer Journey
- 5. Segmenting the Market Suburban Professional Inner city climbers Retirees Household Income 贈45,000 - 贈55,000 贈45,000 - 贈60,000 贈55,000 - 贈70,000 Motivations Family Successful Enjoyment of Life Hobbies Days Out Camping Tennis Formula 1 Golf Weekend breaks Magazines House and Home T3 GQ Vogue Readers Digest Newspapers The Guardian Financial Times The Daily Telegraph Profession Management, Property Development, Doctor, Dentist. Holiday Type All Inclusive Self Catering Villa All Inclusive Cruise Location Spain America Mediterranean
- 6. Data Strategy Current Databases Analyse Databases Further Engagement
- 10. Summary