The document discusses how social computing and web 2.0 are affecting the advertising industry. It mentions Bob Garfield and lists clients, ad agencies, media companies, and GRJ. The high-level topic is the impact of new technologies on advertising.
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1. 0 1 2 3 4 5 6 7 8 9 10 FUCK'D-O-METER How is the rise of social computing & web 2.0 affecting the advertising industry? verge.ogilvy.co.uk BOB GARFIELDS 11 Clients Ad Agencies Media Companies GRJ