Boiling Frogs - The Book Explained
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1) Dave is a Democrat politician who has been losing elections. He struggles to convey his ideas and policies to voters in a way that addresses their concerns. 2) Dave consults a book called "Boiling Frogs" which provides advice on message framing and communication. He learns to better brand himself and his policies around themes of job security, economic fairness, and fiscal responsibility. 3) With his new messaging and communication strategy, Dave is able to gain more voter support. He succeeds in getting homeowners, donors, unions, and other groups to support him. Dave wins the next election.
Boiling Frogs - The Book Explained
- 1. 1Daily BlabDave Loses Again Landslide for GOPThis is Dave. He is sad.Why? Dave is a Democrat. Dave is tired of losing elections.Can Dave win again? YES!
- 2. 2What am I doing wrong?LGBT RightsPro-ChoiceSocial SecurityMedicareEducationMedical ResearchUnionsEnvironmentPersonal LibertyDave has lots of ideas.But voters dont have a sharp picture of Dave.They doubt he will solve their fears.
- 3. 3$$$$$$This is Ann. She is a political donor. Ann has Caller ID. Ann does not answer Daves calls.
- 4. 4FUGGET ABOUT IT!This is Ralph. He works in a factory. He is a union man.Ralphs paycheck is down and his bills are up. He has no job security.Ralph doesnt vote for Dave. Whats the use?
- 5. 5??This is Howie. He is a veteran.Howie and Dave agree on lots of things. But Howie thinks Dave doesnt like him.
- 6. 6Glug-Glug-GlugThis is Tom & Mary. Their mortgage is underwater. If either one loses their job, they cant pay their bills.Dave doesnt offer much help. Tom & Mary are scared.
- 7. 7This is Susan. She is a single mom. Susan sees taxes going up and services going down.She will vote for Dave if its convenient.
- 8. 8DaveGo DaveThis is John. He is a volunteer. Dave never listens to him. All Dave wants is Johns money. John wants Dave to go away.
- 9. 9$$$DaveHomeownersDonorsDave had to fix his image, fast. So what did Dave do?Go Dave$$$VolunteersTaxpayers??VeteransUnionWorkers9
- 10. 10Dave read Boiling Frogs!!!Wow! This is great stuff!
- 11. 11Solve Job Fear
- 12. Get a Fair Deal
- 13. Embrace Defense
- 14. Balance the BudgetIll vote for youMe too!Me three!Dave fought for a Fair Deal for the middle-class.He told people how to solve Job Fear.He embraced national security and fiscal responsibility.
- 15. 12A Fair Deal for the Middle ClassHousing
- 16. Healthcare
- 17. Workers Rights
- 19. Education
- 22. Social Security
- 23. Small BusinessA Fair Deal!Now, all of Daves ideas are under one brand
- 24. 13Hooah!!!!Dave put defense spending on a sustainable path and invested in 21st Century war-winning weapons.
- 25. 14Now we sleep at night.Thanks, Dave!!!Dave helped Tom & Mary refinance their home. They are so relieved.
- 26. 15Daves the Man!!!Ralphs union negotiated a fair deal for workers, management and stockholders.Dave helped balance everyones rights.
- 27. 16Dave gets it done!!!Thanks to Dave, Susan pays the same taxes but gets much better government programs.
- 28. 17Dave talks to usYea DaveYea DaveVoters respond to Daves message!Dave listens to usYea DaveYea DaveHooray for Dave!Dave listened and learned from his volunteers.He gave them a simple brand to communicate.
- 29. 18$$$$Because Dave has a simple brand, he needs less money to win.Ann always answers Daves calls.
- 30. 19$$$YeaDaveNow Dave is a winner.He is loved by old men, strong women and small boys.Boiling Frogs helped Dave understand how to convey his proven values.HomeownersDonors!Daily BlabDave WinsAgain!Go Dave$$$TaxpayersUnionWorkersVeteransVolunteers
- 31. 20Do you want to be happy and successful like Dave?Then do what Dave didRead Boiling Frogshttp://www.lulu.com/product/paperback/boiling-frogs/15903550Tell your friendsYoull be glad you did!Boiling Frogs saved my life** Unsolicited testimonial
- 32. 21The End21