Bolster Project
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Bolster would embed a button on digital content to allow small purchases, support payments, and interactions between consumers and creators. This could generate ongoing revenue through commissions while growing audiences. An investment of 贈150k is sought to demonstrate the technology and establish market traction before scaling up to achieve revenue targets of 贈10 million by 2018 and 贈50 million by 2020.
Bolster Project
- 1. A new revenue model for online content
- 2. The Internet wants to be Free 98% + of content accessed for free Problem: existing revenue models fail most content owners. Content sharing through social media increases the distance between creators and consumers affecting their ability to engage and monetize their content. Content Consumers Content Creator 贈/$/
- 3. Who has this problem? Filmmakers Artists Photographers Musicians Writers Content Aggregators
- 4. Bolster Solutions Directly earn the content creators money: Micro digital purchasing Micro support Ecommerce (merchandise) Grow their customer base with audience/ loyalty building features Promotion (what's next, here is more)
- 5. Bolster Technology 1. A Bolster Button is embedded in online content (video, photos, music etc) 2. It links to a set of tools 3. These allow consumers to make purchases, support content and interact with content owners.
- 6. Whats in it for everyone Content Owners Revenue Growing customer base Consumer Bolster Exclusive content Exclusive Share of revenue merchandise Validation Enrichment Analytics/engagement Transaction fees Engagement Insight Potential subscriptions
- 7. Revenue Model Customer Bolster Creator 5% commission Digital Purchase / Micro Support 贈0.50 4.00 贈0.50 txn fee Merchandise 贈12.00 30.00 贈2.00 -5.00 ? Subscription ? Primarily a revenue share on large numbers of modest transactions between content creators and content consumers
- 8. Market Positioning: Bolster directly addresses a large untapped marketand complements three existing services. E-commerce Content Sites Micro donation sites
- 9. Company Growth 2013: Concept Current status Global market identified Initial customers identified MVP developed Customer pilot testing 2014: Demonstration 贈150k investment 2015: Revenue and growth Dec 2014 status Technology enhanced and optimized Mature route to market strategy Solution demonstrated over multiple markets Strong customer engagement
- 10. Financial Cashflow (贈k) Staff Overheads External Total 2014 Q1 14 3 10 27 Q2 21 3 3 27 Q3 27 5 5 36 Q4 30 5 6 40 TOTAL 91 15 24 130 贈150k investment sought to fund demonstration of technology and establish market traction. Subsequent funding required for scale up and revenue generation Turnover targets: 贈10m in 5 years, 贈50m in 10 years
- 11. Team Founder/Managing Director: Felix Gilfedder Felix has founded three successful technical digital start ups, F+ Media an online video production company, Popcorn Horror, a horror content mobile phone app and Bolster. Programmer: Stephen Murdock Programmer: Juan Salamanca Marketing: Cara Clark Designer: Jaco Justice
- 12. 10 million 2018 50 million - 2020