Bonchek - MIT Social Leadership - 18Mar12
2 likes701 views
This document discusses the shift from traditional business hierarchies and models to new social architectures enabled by networked technologies. It argues that successful 21st century leaders will transform their leadership approach and organizational structures. The principles of social architecture that will be covered include moving from audiences to communities, hierarchies to networks, control to empowerment, consumers to creators, and targets to orbits. Real world examples will be used to apply these concepts. The overall goal is to gain insight into social leadership in a networked world.
1 of 42
Downloaded 22 times
Ad
Recommended
Bonchek -Lessons from Network Centric Warfare
Bonchek -Lessons from Network Centric WarfareMark Bonchek
?
This document discusses the lessons learned from applying network-centric warfare approaches to rebuilding societies. It describes how hierarchies originally fought enemies as armies but networks were needed to fight networked enemies like al-Qaeda. The US military shifted to focus on information sharing, collaboration, and building human networks to generate shared understanding and self-synchronization. General Petraeus emphasized earning trust and targeting the whole network. The role of soldiers changed from warfighters to also being nation builders. Applying these network-centric principles led to dramatically different and improved results. The key is for technology and human relationships to reinforce each other in networks.Leadership in a Distributed Organization
Leadership in a Distributed OrganizationMark Bonchek
?
This document discusses leadership in distributed organizations. It argues that the landscape is changing rapidly due to disruption and that new mental models are needed. Specifically, it advocates adopting principles of distributed empowerment and decentralized control rather than centralized control, drawing parallels between human organizations and natural systems like flocks that self-synchronize through shared situational awareness. The document provides examples of "network doctrine" from various domains to guide distributed decision-making through broad principles that balance autonomy and alignment.From Broadcast to Netcast - PhD Thesis - Bonchek - 1997
From Broadcast to Netcast - PhD Thesis - Bonchek - 1997Mark Bonchek
?
This dissertation examines how the Internet is altering the flow of political information in the United States. It hypothesizes that the Internet is shifting communication from a "broadcast structure," where information flows unidirectionally from organizations to the public via intermediaries like the press, to a "netcast structure" with an omnidirectional flow that bypasses intermediaries. Case studies and an online survey are used to test the hypothesis and 10 effects on political agents and participation. The findings contribute to literature on political communication, diffusion of information, and information flow within governments and political systems.Leadership in an Age of Uncertainty
Leadership in an Age of UncertaintyCP Yen Foundation ³¯°îÎĽ̻ù½ð•þ
?
This document provides a framework for understanding leadership. It discusses four key leadership capabilities: sensemaking, relating, visioning, and inventing. Sensemaking involves making sense of the current situation. Relating focuses on developing relationships and connecting with others. Visioning is about creating a compelling vision of the future. Inventing is developing new ways of working together to achieve the vision. The framework also discusses the idea of a "change signature" - each leader's unique way of using these capabilities to create change. Leadership is seen as both an individual and collective capacity.THE NETWORKED REVOLUTION
THE NETWORKED REVOLUTIONAmy Rae
?
The document discusses the 'networked revolution' and how it impacts creativity, business, and human interaction through technology. It explores theories on why people share, the importance of tribes in connecting with audiences, and the role of fan culture in marketing strategies. The text encourages participants to reflect on their personal experiences and to plan a viral filmmaking contest as part of their learning process.Leveraging the Present, Preparing for the Future
Leveraging the Present, Preparing for the FutureCarlos Dominguez
?
The document discusses how companies must embrace disruption and change in today's technological landscape. It notes that the pace of change is rapid, with new technologies and business models emerging constantly. It advocates that companies leverage disruption, experimentation, and collaboration to survive and thrive. The document provides several suggestions companies can take such as embracing social media, focusing on disruptive innovation, imagining the future, experimenting over focusing on ROI, leveraging technology, and implementing effective collaboration across divisions.The End of Obsolescence
The End of ObsolescenceThor
?
The document discusses the transition towards a post-consumer economy, highlighting the negative impacts of consumerism and a disposable culture. It emphasizes the need for rethinking value creation and consumer relationships while introducing new models of engagement and innovation. Additionally, it suggests a shift towards a sustainable and integrated approach to economics and societal functions.OIA 3
OIA 3Switch On | Thrive Your Future
?
This document discusses open innovation and collaborative mindsets. It argues that open innovation is not just a fad, but rather a new era that will transform all aspects of human life. The most important skill of the 21st century is cognitive and interpersonal intelligence (CIQ). There is potential for "win-win-win" scenarios through collaboration instead of competition. It also discusses how hierarchies are being dissolved and networks are emerging in a globalized, participatory society. Leaders need collaborative qualities like being possibility-focused, open, responsive, networked, resilient, empathic and coachable. Co-coaching and co-learning can boost collaborative skills.Nuvolab - We are not startups. We are disruptors - Global Entrepreneurship Co...
Nuvolab - We are not startups. We are disruptors - Global Entrepreneurship Co...Nuvolab
?
The document discusses the transformative nature of startups and technological disruptions, emphasizing that startups seek scalable business models while established companies often struggle due to inertia. It highlights various types of innovation¡ªsustaining, disruptive, and revolutionary¡ªand the impact of digital disruption on the market, leading to the creation of unicorns. Additionally, it explores corporate entrepreneurship as a strategy for traditional businesses to adapt and thrive in evolving markets.New Tools for Regional Development: Open Source Economic Development & Strate...
New Tools for Regional Development: Open Source Economic Development & Strate...Scott Hutcheson, Ph.D.
?
This document summarizes a presentation about economic development strategies for the "second curve" economy. It discusses how wealth was previously built through vertical business models but is now built through networks leveraging five asset types: talent, entrepreneurship, quality places, branding, and civic leadership. Successful communities in this new economy align and leverage these diverse assets through an open-source approach involving civic collaboration and strategic doing - focusing initiatives on measurable strategic outcomes through aligning resources. The presentation provides examples of these strategies and concludes that success requires many modest collaborative strategies rather than single large strategies.2021 Tech Trends Report - 311 Institute
2021 Tech Trends Report - 311 InstituteMatthew Griffin
?
The document presents the 2021 trends codex by Matthew Griffin, focusing on the accelerating pace of technological and societal changes. It emphasizes the importance of futures thinking to navigate uncertainties and outlines various strategies to create resilient business strategies through future research and scenario planning. The mission of the 311 Institute is to democratize access to future insights and drive positive global change for people and the planet.Bbdo big idea_today
Bbdo big idea_todayLeslie Turley
?
The document discusses how to approach big ideas in today's digital world. It advocates defining the creative brief, big idea, and engagement strategy in a more participatory way that considers how technologies and culture have changed. Specifically, it recommends:
1) Fueling the brief by understanding real problems and how audiences participate rather than just saying things at people.
2) Defining ideas as platforms that live on and are generous, multifaceted, responsive, and propagated rather than just TV campaigns.
3) Awesifying ideas by building ecosystems and engagement strategies tailored to cultural behaviors on channels like social networks, rather than just disrupting them.
4) Using the RISE framework to recruit,A New Era in Media
A New Era in MediaThe Fisheye Group - The Engagement Optimization Agency
?
The document discusses the evolving landscape of media, highlighting the importance of technology, consumer engagement, and innovative advertising approaches. It emphasizes the shift from traditional push media to interactive, consumer-driven experiences that leverage digital tools for storytelling and brand connection. Major forces reshaping the industry include the need for convenience, connectivity, and converging platforms, which require brands to tailor their strategies according to consumer experiences and preferences.Webinar 3 the future (sept 2020) - version 1 (no video)
Webinar 3 the future (sept 2020) - version 1 (no video)Wealth Migrate
?
The document discusses disruption to the $217 trillion real estate industry and how individuals can benefit from technological changes. It covers various topics related to real estate investing including decentralized finance, different levels of learning, engagement cycles, and examples of companies that have benefited from technological adoption. The focus is on how the real estate industry is being transformed and the opportunities that presents for investors.OIA March 11
OIA March 11Switch On | Thrive Your Future
?
The document provides an overview of innovation and collaboration. It discusses that innovation is inherently risky but building an innovation mindset can help overcome challenges. True innovation requires being creative, courageous, collaborative, curious and committed. Networks are replacing hierarchies, and problems are too complex for any single organization to solve alone, requiring collaboration between competitors. Together, through collaboration and leveraging each other's ideas, more is possible than working alone.Open Value Chains in Politics, Economy, Society & Science
Open Value Chains in Politics, Economy, Society & Science Peter Parycek
?
The document discusses open value chains across politics, economy, society, and science, advocating for principles of collaboration, transparency, and sharing. It highlights how technology and declining costs empower decentralized systems and promote citizen engagement in governance and innovation. Various examples illustrate the shift from hierarchical organizations to open, collaborative networks in different sectors.Intro to Crowdstorming at NYU Stern School
Intro to Crowdstorming at NYU Stern SchoolShaun Abrahamson
?
This document discusses how large-scale crowdsourcing and peer production can drive innovation through idea generation, evaluation, and implementation. It provides examples of how open challenges and crowdsourcing transformed industries like transportation and medical devices. The key points are that crowds can access critical resources like ideas, capital, data and influence change at a vast scale; that the right incentives, questions, and ecosystems are needed to engage participants and achieve results; and monitoring participation is important for picking the best ideas and retaining contributors over time.Presentatie ncd the_third_wave
Presentatie ncd the_third_waveTenfore Associates BV
?
The document outlines the evolution of the internet from its inception in 1991 to the collaborative economy emerging in 2011, emphasizing the shifts from web-based information sharing to social media engagement and collaborative consumption. It discusses the impact of generational changes, particularly the influence of Generation Y, on the sharing economy and highlights examples like Airbnb as significant contributors to this economic model. The text concludes with insights on the importance of a social business strategy that aligns various stakeholders and emphasizes transparency, leadership, and adaptability in response to disruptive market changes.Presentatie 60-jaar NCD
Presentatie 60-jaar NCDEdwin Korver
?
The document outlines the evolution of the internet through three waves: from the initial World Wide Web, progressing to social media and engagement in 2001, and finally the co-economy characterized by collaborative consumption from 2011. It discusses how trust, reputation, and social connections drive online interactions and entrepreneurship, exemplified by the impact of platforms like Airbnb. The text emphasizes the importance of adapting to new consumer behaviors and integrating social business strategies into organizational frameworks for success in a rapidly changing digital landscape.Forget media, think social.
Forget media, think social.BINDING - social business creators
?
The document emphasizes the need for organizations to focus on social engagement rather than traditional media approaches, highlighting the importance of inspiring both employees and consumers to drive change. It notes that 86% of global consumers believe businesses should prioritize societal interests alongside their own, and that the most adaptable organizations will succeed. Additionally, it encourages integrating purpose-driven strategies and social technologies to foster loyalty and advocacy among stakeholders.CMCs 1st ProDoc School seminar
CMCs 1st ProDoc School seminarSara Vannini
?
The document discusses community multimedia centers (CMCs) in Mozambique, emphasizing their role in fostering equitable access to information and promoting social inclusion. It outlines a research project focused on the social representations of CMCs and the perceptions of community members regarding their effectiveness in improving education, communication, and participation. Methodologically, the research employs both qualitative and quantitative techniques, including interviews and visual analysis, to uncover insights into the functioning and societal impact of CMCs.SXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USAdentsu
?
The SXSW 2017 conference highlighted trends in technology, brand experience, and social responsibility, focusing on the impacts of artificial intelligence and the importance of a human-first approach in marketing. Key discussions revolved around improving user experience, promoting social good, and enhancing intimacy in brand interactions. The event emphasized the need for brands to listen to consumers, redesign experiences, and embrace transparency in communication to rebuild trust and relevance.Culture Matters - The cultural requirements for Web 2.0 powered innovation, n...
Culture Matters - The cultural requirements for Web 2.0 powered innovation, n...Teemu Arina
?
The document discusses the cultural requirements for Web 2.0 innovation, emphasizing the importance of collective intelligence, open innovation, and participation dynamics in fostering collaboration and networking. It highlights challenges and opportunities for organizations in adapting to these changes, stressing the shift from traditional hierarchies to decentralized communities. Key concepts include the significance of diverse perspectives, the rise of commons-based peer production, and the need for organizations to engage users creatively.Technology Changes, People Don't: Rethinking Work
Technology Changes, People Don't: Rethinking WorkAyelet Baron
?
This document discusses how technology is advancing rapidly while human behavior and social structures are changing more slowly. It argues that organizations must adapt to the new "social media age" by becoming more transparent, agile, and authentic, and by focusing on relationships and shared values rather than top-down control. Finally, it suggests that true innovation comes from collaboration and community effort rather than from individuals alone.Cultural.cohesion.upload
Cultural.cohesion.uploadchaucerbarnes
?
The document discusses the challenges of managing large amounts of content and information in the modern world. It touches on topics like the exponential growth of capabilities, the need for better modeling of long term behaviors, new civic and commercial challenges, and the need for strategies to hedge against various issues. Overall, the document seems to be reflecting on the current information landscape and some of the problems that have emerged, as well as potential solutions or approaches to addressing these problems.NLC/MS Government 2.0 - Enterprise Social Networking
NLC/MS Government 2.0 - Enterprise Social Networkingguestb5e7e1c
?
The document discusses the potential of social computing and Web 2.0 technologies in transforming the public sector by enhancing collaboration, transparency, and community engagement. It outlines key challenges faced by public services, including an aging workforce and rising citizen expectations, while also highlighting the necessity of adopting social networks and user-generated content to improve operational efficiency. Furthermore, it emphasizes the importance of a strong intranet as a social hub within organizations to facilitate knowledge sharing and organizational productivity.Brands In Networks, An E Book From I Crossing
Brands In Networks, An E Book From I CrossingAntony Mayfield
?
The e-book 'Brands in Networks' by Antony Mayfield explores the profound changes in media and marketing brought about by social media and online networks. It emphasizes the need for brands to adapt to the complexities of the digital landscape, moving away from outdated economic models and embracing new strategies to engage consumers as active participants rather than passive audiences. The author argues for the importance of leveraging experiences and insights from various fields to develop effective marketing strategies in this evolving environment.The New Productivity
The New ProductivityAdrian Pittman
?
This document discusses how regions and industries can be rebuilt and enriched through the use of social media and the social web. It provides examples of how Michigan's economy evolved throughout the 19th century as different industries emerged and changed. It emphasizes that in order for regions and industries to adapt to constant change, they must be familiar with current tools and trends, make good use of available resources, seek necessary training, and be aware of and prepared for changes. The document recommends ways to utilize social media and the social web to stay current and continuously adapt to changes.Brand Orbits - A New Language for Marketing in a Non-Linear World
Brand Orbits - A New Language for Marketing in a Non-Linear WorldMark Bonchek
?
This document introduces the concept of Brand Orbits, a new model and language for marketing in a non-linear world. The key points are:
1) The old model of marketing is outdated and does not work in today's connected world where relationships need to be continuous rather than based on discrete campaigns or transactions.
2) Brand Orbits is presented as a new model where the brand is at the center of ongoing relationships with various stakeholders, similar to planetary orbits around the sun.
3) At the core of an effective Brand Orbit is establishing a shared purpose and identity that attracts and keeps stakeholders engaged through ongoing interactions and value exchange.OLD VERSION - Brand Orbits
OLD VERSION - Brand OrbitsMark Bonchek
?
The document discusses the concept of brand orbits?, which advocates for new marketing models that emphasize continuous, trusted relationships between brands and consumers rather than linear, transactional interactions. It highlights the shift from traditional one-to-many media to many-to-many engagement driven by digital technology, emphasizing the importance of community, shared purpose, and intrinsic value in fostering customer loyalty. The text encourages brands to rethink customer segmentation and to embed transactions within ongoing relationships, thus transforming marketing strategies for a non-linear, socially connected landscape.More Related Content
Similar to Bonchek - MIT Social Leadership - 18Mar12 (20)
Nuvolab - We are not startups. We are disruptors - Global Entrepreneurship Co...
Nuvolab - We are not startups. We are disruptors - Global Entrepreneurship Co...Nuvolab
?
The document discusses the transformative nature of startups and technological disruptions, emphasizing that startups seek scalable business models while established companies often struggle due to inertia. It highlights various types of innovation¡ªsustaining, disruptive, and revolutionary¡ªand the impact of digital disruption on the market, leading to the creation of unicorns. Additionally, it explores corporate entrepreneurship as a strategy for traditional businesses to adapt and thrive in evolving markets.New Tools for Regional Development: Open Source Economic Development & Strate...
New Tools for Regional Development: Open Source Economic Development & Strate...Scott Hutcheson, Ph.D.
?
This document summarizes a presentation about economic development strategies for the "second curve" economy. It discusses how wealth was previously built through vertical business models but is now built through networks leveraging five asset types: talent, entrepreneurship, quality places, branding, and civic leadership. Successful communities in this new economy align and leverage these diverse assets through an open-source approach involving civic collaboration and strategic doing - focusing initiatives on measurable strategic outcomes through aligning resources. The presentation provides examples of these strategies and concludes that success requires many modest collaborative strategies rather than single large strategies.2021 Tech Trends Report - 311 Institute
2021 Tech Trends Report - 311 InstituteMatthew Griffin
?
The document presents the 2021 trends codex by Matthew Griffin, focusing on the accelerating pace of technological and societal changes. It emphasizes the importance of futures thinking to navigate uncertainties and outlines various strategies to create resilient business strategies through future research and scenario planning. The mission of the 311 Institute is to democratize access to future insights and drive positive global change for people and the planet.Bbdo big idea_today
Bbdo big idea_todayLeslie Turley
?
The document discusses how to approach big ideas in today's digital world. It advocates defining the creative brief, big idea, and engagement strategy in a more participatory way that considers how technologies and culture have changed. Specifically, it recommends:
1) Fueling the brief by understanding real problems and how audiences participate rather than just saying things at people.
2) Defining ideas as platforms that live on and are generous, multifaceted, responsive, and propagated rather than just TV campaigns.
3) Awesifying ideas by building ecosystems and engagement strategies tailored to cultural behaviors on channels like social networks, rather than just disrupting them.
4) Using the RISE framework to recruit,A New Era in Media
A New Era in MediaThe Fisheye Group - The Engagement Optimization Agency
?
The document discusses the evolving landscape of media, highlighting the importance of technology, consumer engagement, and innovative advertising approaches. It emphasizes the shift from traditional push media to interactive, consumer-driven experiences that leverage digital tools for storytelling and brand connection. Major forces reshaping the industry include the need for convenience, connectivity, and converging platforms, which require brands to tailor their strategies according to consumer experiences and preferences.Webinar 3 the future (sept 2020) - version 1 (no video)
Webinar 3 the future (sept 2020) - version 1 (no video)Wealth Migrate
?
The document discusses disruption to the $217 trillion real estate industry and how individuals can benefit from technological changes. It covers various topics related to real estate investing including decentralized finance, different levels of learning, engagement cycles, and examples of companies that have benefited from technological adoption. The focus is on how the real estate industry is being transformed and the opportunities that presents for investors.OIA March 11
OIA March 11Switch On | Thrive Your Future
?
The document provides an overview of innovation and collaboration. It discusses that innovation is inherently risky but building an innovation mindset can help overcome challenges. True innovation requires being creative, courageous, collaborative, curious and committed. Networks are replacing hierarchies, and problems are too complex for any single organization to solve alone, requiring collaboration between competitors. Together, through collaboration and leveraging each other's ideas, more is possible than working alone.Open Value Chains in Politics, Economy, Society & Science
Open Value Chains in Politics, Economy, Society & Science Peter Parycek
?
The document discusses open value chains across politics, economy, society, and science, advocating for principles of collaboration, transparency, and sharing. It highlights how technology and declining costs empower decentralized systems and promote citizen engagement in governance and innovation. Various examples illustrate the shift from hierarchical organizations to open, collaborative networks in different sectors.Intro to Crowdstorming at NYU Stern School
Intro to Crowdstorming at NYU Stern SchoolShaun Abrahamson
?
This document discusses how large-scale crowdsourcing and peer production can drive innovation through idea generation, evaluation, and implementation. It provides examples of how open challenges and crowdsourcing transformed industries like transportation and medical devices. The key points are that crowds can access critical resources like ideas, capital, data and influence change at a vast scale; that the right incentives, questions, and ecosystems are needed to engage participants and achieve results; and monitoring participation is important for picking the best ideas and retaining contributors over time.Presentatie ncd the_third_wave
Presentatie ncd the_third_waveTenfore Associates BV
?
The document outlines the evolution of the internet from its inception in 1991 to the collaborative economy emerging in 2011, emphasizing the shifts from web-based information sharing to social media engagement and collaborative consumption. It discusses the impact of generational changes, particularly the influence of Generation Y, on the sharing economy and highlights examples like Airbnb as significant contributors to this economic model. The text concludes with insights on the importance of a social business strategy that aligns various stakeholders and emphasizes transparency, leadership, and adaptability in response to disruptive market changes.Presentatie 60-jaar NCD
Presentatie 60-jaar NCDEdwin Korver
?
The document outlines the evolution of the internet through three waves: from the initial World Wide Web, progressing to social media and engagement in 2001, and finally the co-economy characterized by collaborative consumption from 2011. It discusses how trust, reputation, and social connections drive online interactions and entrepreneurship, exemplified by the impact of platforms like Airbnb. The text emphasizes the importance of adapting to new consumer behaviors and integrating social business strategies into organizational frameworks for success in a rapidly changing digital landscape.Forget media, think social.
Forget media, think social.BINDING - social business creators
?
The document emphasizes the need for organizations to focus on social engagement rather than traditional media approaches, highlighting the importance of inspiring both employees and consumers to drive change. It notes that 86% of global consumers believe businesses should prioritize societal interests alongside their own, and that the most adaptable organizations will succeed. Additionally, it encourages integrating purpose-driven strategies and social technologies to foster loyalty and advocacy among stakeholders.CMCs 1st ProDoc School seminar
CMCs 1st ProDoc School seminarSara Vannini
?
The document discusses community multimedia centers (CMCs) in Mozambique, emphasizing their role in fostering equitable access to information and promoting social inclusion. It outlines a research project focused on the social representations of CMCs and the perceptions of community members regarding their effectiveness in improving education, communication, and participation. Methodologically, the research employs both qualitative and quantitative techniques, including interviews and visual analysis, to uncover insights into the functioning and societal impact of CMCs.SXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USAdentsu
?
The SXSW 2017 conference highlighted trends in technology, brand experience, and social responsibility, focusing on the impacts of artificial intelligence and the importance of a human-first approach in marketing. Key discussions revolved around improving user experience, promoting social good, and enhancing intimacy in brand interactions. The event emphasized the need for brands to listen to consumers, redesign experiences, and embrace transparency in communication to rebuild trust and relevance.Culture Matters - The cultural requirements for Web 2.0 powered innovation, n...
Culture Matters - The cultural requirements for Web 2.0 powered innovation, n...Teemu Arina
?
The document discusses the cultural requirements for Web 2.0 innovation, emphasizing the importance of collective intelligence, open innovation, and participation dynamics in fostering collaboration and networking. It highlights challenges and opportunities for organizations in adapting to these changes, stressing the shift from traditional hierarchies to decentralized communities. Key concepts include the significance of diverse perspectives, the rise of commons-based peer production, and the need for organizations to engage users creatively.Technology Changes, People Don't: Rethinking Work
Technology Changes, People Don't: Rethinking WorkAyelet Baron
?
This document discusses how technology is advancing rapidly while human behavior and social structures are changing more slowly. It argues that organizations must adapt to the new "social media age" by becoming more transparent, agile, and authentic, and by focusing on relationships and shared values rather than top-down control. Finally, it suggests that true innovation comes from collaboration and community effort rather than from individuals alone.Cultural.cohesion.upload
Cultural.cohesion.uploadchaucerbarnes
?
The document discusses the challenges of managing large amounts of content and information in the modern world. It touches on topics like the exponential growth of capabilities, the need for better modeling of long term behaviors, new civic and commercial challenges, and the need for strategies to hedge against various issues. Overall, the document seems to be reflecting on the current information landscape and some of the problems that have emerged, as well as potential solutions or approaches to addressing these problems.NLC/MS Government 2.0 - Enterprise Social Networking
NLC/MS Government 2.0 - Enterprise Social Networkingguestb5e7e1c
?
The document discusses the potential of social computing and Web 2.0 technologies in transforming the public sector by enhancing collaboration, transparency, and community engagement. It outlines key challenges faced by public services, including an aging workforce and rising citizen expectations, while also highlighting the necessity of adopting social networks and user-generated content to improve operational efficiency. Furthermore, it emphasizes the importance of a strong intranet as a social hub within organizations to facilitate knowledge sharing and organizational productivity.Brands In Networks, An E Book From I Crossing
Brands In Networks, An E Book From I CrossingAntony Mayfield
?
The e-book 'Brands in Networks' by Antony Mayfield explores the profound changes in media and marketing brought about by social media and online networks. It emphasizes the need for brands to adapt to the complexities of the digital landscape, moving away from outdated economic models and embracing new strategies to engage consumers as active participants rather than passive audiences. The author argues for the importance of leveraging experiences and insights from various fields to develop effective marketing strategies in this evolving environment.The New Productivity
The New ProductivityAdrian Pittman
?
This document discusses how regions and industries can be rebuilt and enriched through the use of social media and the social web. It provides examples of how Michigan's economy evolved throughout the 19th century as different industries emerged and changed. It emphasizes that in order for regions and industries to adapt to constant change, they must be familiar with current tools and trends, make good use of available resources, seek necessary training, and be aware of and prepared for changes. The document recommends ways to utilize social media and the social web to stay current and continuously adapt to changes.New Tools for Regional Development: Open Source Economic Development & Strate...
New Tools for Regional Development: Open Source Economic Development & Strate...Scott Hutcheson, Ph.D.
?
More from Mark Bonchek (8)
Brand Orbits - A New Language for Marketing in a Non-Linear World
Brand Orbits - A New Language for Marketing in a Non-Linear WorldMark Bonchek
?
This document introduces the concept of Brand Orbits, a new model and language for marketing in a non-linear world. The key points are:
1) The old model of marketing is outdated and does not work in today's connected world where relationships need to be continuous rather than based on discrete campaigns or transactions.
2) Brand Orbits is presented as a new model where the brand is at the center of ongoing relationships with various stakeholders, similar to planetary orbits around the sun.
3) At the core of an effective Brand Orbit is establishing a shared purpose and identity that attracts and keeps stakeholders engaged through ongoing interactions and value exchange.OLD VERSION - Brand Orbits
OLD VERSION - Brand OrbitsMark Bonchek
?
The document discusses the concept of brand orbits?, which advocates for new marketing models that emphasize continuous, trusted relationships between brands and consumers rather than linear, transactional interactions. It highlights the shift from traditional one-to-many media to many-to-many engagement driven by digital technology, emphasizing the importance of community, shared purpose, and intrinsic value in fostering customer loyalty. The text encourages brands to rethink customer segmentation and to embed transactions within ongoing relationships, thus transforming marketing strategies for a non-linear, socially connected landscape.Culture in Action: Use Doctrine to Achieve Alignment and Autonomy
Culture in Action: Use Doctrine to Achieve Alignment and AutonomyMark Bonchek
?
The document outlines key principles of a guiding doctrine that includes an emphasis on collaboration, transparency, and accountability. It highlights the importance of listening, remaining neutral, and respecting rules while also encouraging high-quality contributions and efficient teamwork among members. The mission and goals emphasize collective objectives and the need for judgment in applying established rules and strategies.The Social Revolution
The Social RevolutionMark Bonchek
?
This document discusses how social media is transforming communication and relationships between individuals and organizations. It outlines the shift from one-way broadcast communication to many-to-many interactive communication through social networks. This allows consumers to become co-creators, collaborators, and contributors, changing the relationship between brands and people from push messaging to participatory engagement in social systems.Bonchek - (Back to) The Future of Marketing - Social Media Week - NY
Bonchek - (Back to) The Future of Marketing - Social Media Week - NYMark Bonchek
?
This document discusses the evolution of marketing and media over time. It notes how concepts like user-generated content, reviews, word of mouth, social shopping, and crowdsourcing were present in new media in both the late 1800s and 1920s, before the rise of social media. It argues that media has always been social to some extent. The document also discusses how perceptions of marketing need to shift from push strategies to focus more on conversations and relationships with communities. It advocates for creating "social gravity" by building social architectures focused on purpose, community, collaboration and conversation.Social Architecture Framework - (c) Mark Bonchek
Social Architecture Framework - (c) Mark BonchekMark Bonchek
?
This document outlines key concepts for social media architecture, including content, conversation, collaboration, competition, constituency, culture, context, currency, core purpose, community, contribution, and commerce. The concepts are abbreviated and listed without descriptions, suggesting this is an outline or framework for understanding important elements of social media.Truman Company - CMO Club Executive Insights
Truman Company - CMO Club Executive InsightsMark Bonchek
?
The document presents insights gathered from a series of interviews with CMOs conducted by the Truman Company, highlighting the top challenges and priorities for marketing leaders in 2009. Key takeaways include the importance of customer centricity, demonstrating marketing's value to the business, and the need for strategic internal communication. The report emphasizes that effective marketing can position organizations for growth despite economic challenges, with actionable advice for marketers to enhance their impact within their companies.CMO Insights: Summary of Findings 19 May09
CMO Insights: Summary of Findings 19 May09Mark Bonchek
?
In May 2009, Truman Company engaged with Chief Marketing Officers (CMOs) to discuss their main challenges and priorities, focusing on customer-centric marketing, ROI accountability, and internal stakeholder engagement. Key findings highlighted the importance of balancing short-term revenue with long-term strategies, utilizing data for measurement, and fostering authentic customer dialogue. The insights aimed to empower CMOs to drive business growth while effectively communicating marketing's value within their organizations.Ad
Recently uploaded (20)
Recruitment Policy Sample, Recruitment Policy PDF
Recruitment Policy Sample, Recruitment Policy PDFSeemaAgrawal43
?
A recruitment policy outlines the guidelines and principles an organization follows when hiring new employees. It ensures consistency, fairness, and transparency in the recruitment process, setting clear expectations for job roles, qualifications, and selection criteria. This policy helps attract the right talent, fosters a diverse workforce, and supports the organization's overall goals.
Oleksandr Osypenko: Defining PMO Structure and Governance (UA)
Oleksandr Osypenko: Defining PMO Structure and Governance (UA)Lviv Startup Club
?
Oleksandr Osypenko: Defining PMO Structure and Governance (UA)
LemBS PMO School 2025
Website ¨C https://lembs.com/pmoschool
Youtube ¨C https://www.youtube.com/startuplviv
FB ¨C https://www.facebook.com/pmdayconference Marketing Assignment presentation of good marketing techniques how to impleme...
Marketing Assignment presentation of good marketing techniques how to impleme...Priya Raj
?
Marketing presentationSF Welly User Group_Xero_Building Better Agents.pdf
SF Welly User Group_Xero_Building Better Agents.pdfRaksha Meanger
?
Key Learnings from Xero's Agentforce JourneyPower of the Many: Digital Energy Masterclass
Power of the Many: Digital Energy Masterclassmariana491193
?
Masterclass on digitalisation of Energy SystemsQuickBooks Keeps Freezing: Causes & Solutions.pptx
QuickBooks Keeps Freezing: Causes & Solutions.pptxrobastwilliams
?
QuickBooks freezing refers to a situation where the accounting software becomes unresponsive during use. This can occur while opening files, saving data, or performing tasks. It¡¯s often caused by outdated software, corrupted files, limited system resources, or software conflicts, disrupting workflow and requiring troubleshooting to restore normal performance.Stuart Frost - The Chief Executive Officer Of Geminos
Stuart Frost - The Chief Executive Officer Of GeminosStuart Frost
?
Stuart Frost, CEO of Geminos, is a pioneering force in the IIoT and data analytics industry. After graduating from Nottingham University in Electronic and Computer Engineering, Stu founded SELECT Software Tools and led it through a NASDAQ IPO in 1996. His ventures in the IIoT space include Maana, OspreyData, and SWARM. AX to Dynamics 365 Finance and Operations in USA.pdf
AX to Dynamics 365 Finance and Operations in USA.pdfTrident information system
?
Upgrading from Microsoft Dynamics AX to Dynamics 365 Finance & Supply Chain Management (D365 F&O) is not just a technology upgrade¡ªit¡¯s a strategic move to transform your business. At Trident Information Systems, a trusted Microsoft Gold Partner, we specialize in Upgrade AX to D365 F&O implementations. With decades of ERP expertise, we ensure your migration journey is smooth, efficient, and delivers maximum ROI. Whether you¡¯re transitioning from AX to D365 F&O, we are here to make your digital transformation seamless and impactful.
Power of the Many Masterclasses - 2nd draft .pptx
Power of the Many Masterclasses - 2nd draft .pptxAlexBausch2
?
Masterclass on digitalisation of Energy SystemsIntegration of Information Security Governance and Corporate Governance
Integration of Information Security Governance and Corporate GovernanceTokyo Security Community
?
Note on Typographical Errors:
A few typographical errors remain in the current version of the paper and are noted below for clarification:
On page 9: "Risk Analysis / Risk Analysis" should read "Risk Analysis / Risk Assessment".
On page 12: "VA: Value at Risk" should be corrected to "VR: Value at Risk".
On page 12: "TOC" should be corrected to "TCO" (Total Cost of Ownership).
What Drives Collectors in Sports and Beyond, and How Mantel is Bringing Them ...
What Drives Collectors in Sports and Beyond, and How Mantel is Bringing Them ...Neil Horowitz
?
On episode 2947of the Digital and Social Media Sports Podcast, Neil chatted with Evan Parker, CEO of Mantel.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net.Glow Up Your Desk: The MOOJAY Monitor Stand Experience
Glow Up Your Desk: The MOOJAY Monitor Stand ExperienceTopmate
?
Meet the ultimate desk upgrade ¡ª the MOOJAY Monitor Stand for Desk in sleek black. Packed with RGB gaming lights, a USB 3.0 & 2.0 hub, foldable screen riser, and clever storage features like a drawer, phone holder, and pen tray, this stand isn't just an accessory ¡ª it's your command center. Whether you're grinding through work or battling in-game bosses, the MOOJAY stand transforms your setup into a clean, modern, and efficient workspace.
In this story, dive into the daily life of a remote worker and gamer who discovers how one compact desk addition turns their space into a productivity paradise. From decluttering chaos to glowing goals, this isn't just about tech ¡ª it's about transformation.From Visibility to Action: How Modern Cloud Teams Regain Control
From Visibility to Action: How Modern Cloud Teams Regain ControlAmnic
?
As cloud environments become increasingly sophisticated, visibility into usage and cost is no longer sufficient. Today's teams must transition from being reactive observers to having confident, knowledgeable action. This presentation delves into how companies can turn dispersed insights into decisions that avoid surprises and foster accountability.
From Visibility to Action: How Modern Cloud Teams Regain Control takes you through the changing requirements of cloud-native organizations: from creating a single pane of costs to eliminating alert fatigue, applying guardrails, and folding cost visibility directly into DevOps pipelines.
You will learn here how to:
- Get past visibility into actionable control in multi-cloud and K8s
- Solve visibility fatigue using prioritized contextual information
- Move the cost responsibility left into the engineering process
Regain clarity in a fragmented cloud landscape
Whether you¡¯re a startup scaling fast or an enterprise navigating complexity, this will help your team turn cloud data into decisions and bills into predictable outcomes. IT Companies in Magarpatta: A Thriving Hub of Technology and Innovation
IT Companies in Magarpatta: A Thriving Hub of Technology and Innovationprernarathi90
?
IT Firms in Magarpatta have transformed the region into one of Pune¡¯s most vibrant and sought-after technology destinations. Located in Hadapsar, Magarpatta City is a privately managed, self-sustained township that blends residential, commercial, and IT infrastructure with green and eco-friendly planning. The presence of leading software companies, excellent connectivity, and world-class amenities make it a hotspot for IT professionals and businesses alike.
smidmart industrial Automation Ones Stop Solution
smidmart industrial Automation Ones Stop Solutionsmidmart
?
Smidmart is an industrial automation products one stop solutions where you got all materials you want from control panel cutomization to checkweigher parts your one stop solution is smidart . we are avialble on https://www.smidmart.com/IEA_Press_Release_Tullow_Agreement-16-6-2025-1.pdf
IEA_Press_Release_Tullow_Agreement-16-6-2025-1.pdfbusinessweekghana
?
Don¡¯t extend petroleum licenses of Tullow ¨C IEA appeals to Gov¡¯tEnhancing Customer Engagement in Direct Selling Through AI Segmentation
Enhancing Customer Engagement in Direct Selling Through AI SegmentationEpixel MLM Software
?
Direct selling is a successful business model where they always incorporate and upgrade themselves with latest strategies and trends. Customers preferences and needs always change. So, it is essential for the companies to understand the changes from the beginning itself and provide them the personalized services.
Employing AI segmentation in direct selling ensures the companies increased customer satisfaction and customer engagement. With AI, companies can get their customers individual preferences, interactions, and even emotional cues. By integrating AI with direct sales, companies can benefit such as analyzing individual behaviors, preferences, and emotional cues, providing deeper insights of each customer, enabling personalized engagement with the audience, anticipating future customer behavior based on historical data, and providing more precise customer targeting by identifying pattern.
Direct selling is all about micro moments small, often fleeting, opportunities to engage with customers. Companies using AI can pinpoint these moments and understand customer preferences on their purchase patterns and provide them the response in the most relevant and timely way. Noah Loul Shares 5 Key Impacts of AI Agents on the Sales Industry
Noah Loul Shares 5 Key Impacts of AI Agents on the Sales IndustryNoah Loul
?
Noah Loul is the CEO of AI Agents by B2B Rocket, a company dedicated to transforming how sales teams operate using AI. With a clear and practical approach, Noah Loul is creating tools that help businesses respond quickly, qualify leads more effectively, and close more deals. He believes technology should support people, not replace them, and his work helps sales teams accomplish more with less effort. Noah Loul shares five straightforward ways AI agents are changing the way sales teams work and helping businesses boost their sales.StarOps- AI-native platform that lets you deploy and manage production infras...
StarOps- AI-native platform that lets you deploy and manage production infras...StarOps
?
StarOps is an AI-powered workflow engine that lets you deploy, manage, and scale your application infrastructure - without writing a single Terraform file or managing Kubernetes manually.
Whether you're launching a GenAI model, provisioning blob storage, configuring VPCs, or setting up observability, StarOps handles the cloud operational complexity for you. It¡¯s like having a team of microagents managing your infrastructure behind the scenes, purpose-built for the new wave of AI and data-heavy applications.
Who It¡¯s For:
- Application developers who want infrastructure that just works.
- ML engineers and data scientists who want to ship models without devops blockers.
- Platform engineers who want to scale their teams, not their workload.
Start your Free Trial here: https://ingenimax.ai/S4F02 Col11 Management Accounting in SAP S/4HANA for SAP ERP CO Professionals
S4F02 Col11 Management Accounting in SAP S/4HANA for SAP ERP CO ProfessionalsLibreria ERP
?
This material provides a comprehensive guide to Management Accounting in SAP S/4HANA, tailored for SAP ERP CO professionals. It covers the architecture of SAP S/4HANA Management Accounting, configuration and usage of new functionalities, and the application of standard SAP Fiori tools. Additionally, it delves into the changes in data models, posting logic, and master data in Management Accounting, along with an overview of event-based revenue recognition. The content also includes insights into the migration process to SAP S/4HANA and the new architecture of accounting, offering a detailed understanding of the financial processes and reporting options in SAP S/4HANA.Ad
Bonchek - MIT Social Leadership - 18Mar12
- 1. SOCIAL LEADERSHIP The Architecture of Business in the 21st Century Mark Bonchek
- 2. We are in the midst of a social revolution in business created by networked technologies. Successful leaders will be those who transform ? Their leadership as social architects ? Their organizations as social systems In this class, you will ? Learn the principles of social architecture ? Apply these principles to real world situations ? Gain insight into your own social leadership
- 3. Mental Maps
- 4. FROM TO Media Audience ? Community Organizations Hierarchy ? Network Culture Control ? Empower Individuals Consumer ? Creator Brands Targets ? Orbits Markets Products ? Platforms
- 6. 1439
- 7. Martin Luther - 1517
- 10. Swedish Daler - 1666
- 11. Thomas Paine - 1776
- 14. ORGANIZATION Hierarchy ? Network
- 15. The Modern Corporation ¡°Decentralized operations Alfred P. Sloan, Jr. MIT, Class of 1895 with coordinated control." General Motors, CEO, 1923 ¨C 1956
- 20. ¡°It does take a network to beat a network and our network must be General John Abizaid better.¡± ¡°This enemy is better networked than we are.¡±
- 21. ¡°How to build a society in the face of technology-enabled, super-empowered individuals.¡± Lt Colonel John Nagl
- 22. Doctrine for Network-Centric Operations 1) A robustly networked force improves information sharing. 2) Information sharing and collaboration enhance the quality of information and shared situational awareness. 3) Shared situational awareness enables self-synchronization 4) These, in turn, dramatically increase mission effectiveness
- 23. SURGE
- 24. CULTURE Control ? Empower
- 25. ¡°The people are the center of gravity.¡± ¡°Provide them security and earn their trust and confidence.¡± ¡°Target the whole network, not just individuals.¡± General David Petraeus
- 26. INDIVIDUALS Warrior ? Builder Consumer ? Creator
- 27. ¡°Soldiers and marines are expected to be nation builders as well as warriors.¡± COIN Field Manual
- 28. BRANDS Targets ? Orbits
- 29. Targets
- 30. Orbits
- 31. Gravity Fields
- 32. iTunes App Store iCloud
- 33. CUSTOMER Transact GRAVITY Orbit Attract Orbit BRAND ORBITS Orbit Attract
- 34. SOCIAL GRAVITY BRAND ORBITS
- 35. MARKETS Products ? Platforms
- 36. ORBIT Nike+ PLATFORMS Fitness
- 37. ORBIT Nike+ PLATFORMS Tools/DIY
- 38. CREATING GRAVITY: SOCIAL ARCHITECTURE CORE PURPOSE COMMUNITY CULTURE C C C C C C O O U O O O N N R C M M T V A R P M E E T E E E N R E A T R T S T E C E E E CONSTITUENCY CURRENCY CONTEXT
- 39. SOURCES OF GRAVITY CORE PURPOSE COMMUNITY CULTURE C C C C C C O O U O O O N N R C M M T V A R P M E E T E E E N R E A T R T S T E C E E E CONSTITUENCY CURRENCY CONTEXT
- 40. Group Activity Scenario Objective A. An existing company already Analyze the pursuing an orbit strategy strategy B. An existing company that could/should Create the pursue an orbit strategy strategy C. An opportunity for a new company Define the based on an orbit strategy opportunity
- 42. WHERE TO START >> Athlete Artist Cook SOCIAL FACETS Parent Writer Neighbor