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Spotify is a commercial music streaming service that provides digital rights-managed music from major record labels. Users can browse, search, and play music organized by artist, album, genre, playlist or label. Paid subscriptions remove ads and allow offline listening. Spotify was launched in 2008 and had 10 million users by 2010, reaching 40 million users and 10 million paid subscribers by 2014. The document provides branding guidelines for Spotify's logo, colors, typefaces and prohibited uses of the logo.
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- 1. sp tify
- 2. BRAND LOGO SHEET WHAT IS SPOTIFY? spotify spotify spotify spotify spotify Logo, Color, and Type Specifications spotify Spotify is a commercial music streaming service providing digital rights management-restricted content from record labels including Sony, EMI, Warner Music Group, and Universal. Music can be browsed or searched by artist, album, genre, playlist, or record label. Paid "Premium" subscriptions remove advertisements and allow users to download music to listen to offline. Continued on next page
- 3. BRAND LOGO SHEET spotify spotify spotify spotify spotify spotify Logo, Color, and Type Specifications Spotify was launched in October 2008 by Swedish startup Spotify AB; as of 15 September 2010, the service had approximately 10 million users, including 2.5 million users with paid subscriptions. The service reached 20 million users with 5 million paid subscribers by December 2012, and 40 million users with 10 million subscribers in May 2014. SPOTIFY CONTINUED
- 4. TYPEFACES BRAND COLORS Logo, Color, and Type Specifications Maven Pro Light On A Ramp abcdefghijklmnopqrstuvwxyz ABCDEFGHIKLMNOPQRSTUVWXYZ 0123456789 C: 050 M: 000 Y: 100 K: 000 R: 050 G: 000 B: 100 C: 038 M: 000 Y: 075 K: 025 R: 131 G: 166 B: 86 R: 163 G: 207 B: 098 R: 035 G: 031 B: 032 R: 088 G: 089 B: 091 C: 040 M: 000 Y: 080 K: 000C: 000 M: 000 Y: 000 K: 080 C: 000 M: 000 Y: 000 K: 100 abcdefghijklmnopqrstuvwxyz 0123456789 abc01233 abc01233
- 5. PROHIBITTED LOGO MANIPULATIONS y x Spotify Logo, Color, and Type Specifications Dont use uppercase S Dont expand, stretch, or squash. Dont alter logotype spacing. Dont use unspecified colors. Never use another font. spotify spotify spotify spotify
- 8. NEW WEBSITE COMMUNITY Discover New Music New Recomended Artist algorithms Make and share your own charts of essential bands WEBSITE COMMUNITY Anonymous Captain_beef Anonymous CLT No.50483328 No.50483328 Best Album Art? Whats your least favorite mucore? 1 reply reply Lorem ipsum dolor sit amet,consectetur adipiscing elit,sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.Ut enim ad minim veniam, quis nostrud exercitation ullamco Lorem ipsum dolor sit amet,consectetur adipiscing elit,sed do eiusmod tempor incididunt ut labo veniam,quis nostrud exercitation ullamco 09:32:05 09:32:03 Anonymous CLT No.50483328 No.50483328 1 reply Lorem ipsum dolor sit amet,consectetur adipiscing elit,sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.Ut enim ad minim veniam, quis nostrud exercitation ullamco Lorem ipsum dolor sit amet,consectetur adipiscing elit,sed do eiusmod tempor incididunt ut labo veniam,quis nostrud exercitation ullamco 09:32:05 CLT No.50483328 reply Lorem ipsum dolor sit amet,consectetur adipiscing elit,sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.Ut enim ad minim veniam, quis nostrud exercitation ullamco 09:32:05 09:32:03 reply 10/08/14 09:31:05 10/08/14 09:31:05 genresnewsopinionrecommendedspotify spotify.com https://www.spotify.com
- 9. Business CardLETTERHEAD spotify spotify EMAIL: PHONE: WEB: nickritz@gmail.com (248) 659 2417 spotify.com nick ritz
- 10. spotify products SPOTIFY HEADPHONES Stylish retro design, with perforated leather headband Neodymium magnet and 40mm drivers for full-range, detailed sound Lightweight at 0.43 lbs., great for outdoor use