This Powerpoint was part of a workshop hosted by the Georgia Writers Association entitled, "Judge a Book By Its Cover." Presenter, Vanessa Lowry, a professional graphic designer for over 25 years and owner of Connect 4 Leverage gave tips for working with a graphic designer, walked through the journey of a sample book cover design, then participated with other members of the expert panel to field questions from the audience. www.georgiawriters.org
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8. Martha Beck www.marthabeck.com I believe that many good books have disappeared without a trace due to poor cover design, and some unremarkable books have done well because of the cover.
9. Seth Godin www.sethgodin.com Tactically, the cover sells the back cover, the back cover sells the flap and by then you've sold the book.
11. Tips for Working with Designer What is your budget? Expect to pay for expertise Have a general idea Send book overview and sample chapter to your designer
12. Tips for Working with Designer Find and share examples of book covers you like Illustration, photo, graphic - what kind of image would create the feeling you want Time schedule
13. Journey through a Design Be open to ideas from your creative collaborator
14. Journey through a Design Uprooting Anger - Eliminating the Emotion that Kills
15. Journey through a Design Uprooting Anger - Eliminating the Emotion that Kills
22. In Review Does the Book Cover Influence the Buying Decision? 75% People polled said Always or If Author Unknown
23. In Review Does the Book Cover Influence the Buying Decision? 75% People polled said Always or If Author Unknown Bestselling author, Martha Beck says, A great cover is a necessary but insufficient condition for a book to sell well.
24. In Review Does the Book Cover Influence the Buying Decision? 75% People polled said Always or If Author Unknown Bestselling author, Martha Beck says, A great cover is a necessary but insufficient condition for a book to sell well. Journey through Design Collaborate with your designer