Book review
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Selling requires appealing to both logic and emotions. While logic opens the mind, emotions motivate purchasing. Effective salespeople understand these differences in human psychology and how to address both rational and emotional drivers when making a persuasive case for their product or service.
Book review
- 1. Psychology of selling personality classification Logic opens the mind but emotions open the cheque. It is important to appeal to both logic and emotions in making a sale. What is the difference between price and cost.