BookLe
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This document describes a proposed notebook advertising business called Book LE. It would provide notebooks to students in Mumbai at an affordable price by selling advertising space inside the notebooks. This allows brands to reach the target student market at a low cost. The document outlines the concept, target market of college students, notebook specifications, advertising package options, benefits to advertisers like high reach and recall, and asks for an association with companies.
BookLe
- 1. BOOK LE An Unconventional form of Advertising
- 2. Our Vision & Us. We are a team of pre-final year engineering students in Mumbai whose focus is on reaching your brand to fellow students in a way that is mutually appreciated. In the near future, we wish to provide superior and premium quality books across major parts of India and at an attractive and aggressive price point.
- 3. Global Perspective of Our Plan Eco-Notes founder Rodrigo Namikawa has already started this plan effectively and to such a great extent that he is able to provide free notebooks for all with ads at the bottom pages. Not a bad price to pay for free notebooks. His endeavour has received unanimous support in the USA.
- 4. Our Concept Book Le is a platform for Brands to reach out to target audiences via notebook advertising and at the same time a low cost solution for buyers Revenue from selling advertisement space helps in subsidizing the price of book. USP of our product is good quality,ecofriendly at low price to attract buyers and thus, increase the reach of brands being advertised.
- 5. Target Market Initially the target market would be Mumbai Suburbs Borivali to Bandra area, covering colleges, schools and shops in the vicinity to reach out to masses Our primary target would be college students and secondary would be school students Feasibility of targeting specific areas or categories can also be checked depending on the requirement.
- 6. Our Product 148 Pages A-4 Size Premium Quality Low Priced Notebook Advertising and/or Informative content
- 7. How it benefits you. High Reach Effective Promotion High Brand Retention & Recall Our segment is the 50,000 (+) college students across Mumbai. (Target Reach) At least 29.7x21.8 cm2 of advertisement space in each copy. Benefit Each Notebook will be used and held by students for at least 6 months, approx. Benefit Benefit
- 8. How it benefits you. Lowest cost per view of the advertisement Online & Offline Publicity Notebooks flipped several times in a day. Logo of your company in all advertisements. Benefit Benefit
- 9. Why students will buy it Notebook with market worth of Rs.45-50 is available at just the price of Rs.26 .The USP of our product Designs relating to students interests. Easily available at stationery shops in colleges & nearby areas. ATTRACTIVE ECONOMICAL ACCESSIBLE INFORMATIVE Useful and interesting facts
- 10. Packages Saturn Mercury Jupiter Galaxy Location of Advertisement Inside of Back- cover (250gsm) Inside of Cover Page (250gsm) On Back- Cover(250gsm) Inside Cover, Back-Cover and inside of Back- Cover Cost of Advertisement Rs.10,000 per 1,000 notebooks Rs.12,000 per 1,000 notebooks Rs.15 ,000 per 1,000 notebooks Rs. 25,000 per 1,000 notebooks *Minimum order size is 5000 copies
- 12. In anticipation of fruitful association with your company. Thanking You, Darshan Kotecha Durgaprasad M. +91-8097678078 +91-7738529725 UG,D.J Sanghvi College UG, IIT Powai Mumbai Mumbai