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BookMyShow

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ManujNangia

The document provides an overview of BookMyShow, an Indian online ticketing company. It operates in 5 countries with over 30 million customers and had revenue of 619 crore in FY2019. The company holds around 90% of India's online ticket booking market share. Its mission is to provide the best movie experience while increasing brand visibility, awareness, and customers. It describes BookMyShow's culture, values, services, competitors, limitations, adoption of new technologies, revenue model, business value model, SWOT analysis, and future plans.

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By GROUP 10 Manuj Nangia (20DM117) Mohan Nihal (20DM123) N Sanketh Pamar (20DM129) Nehal Jain (20DM136) Nimisha Agrawal (20DM144) Parth Samariya (20DM150)
BRIEF ABOUT COMPANY HISTORY It operates in 5 countries with more than 30 million customers. Total revenue of company was 619 crore in FY2019. The company holds around 90% market share in the online ticket booking industry. Founders Hemrajani, Parikshit Dar and Rajesh Balpande Book My Show was initially branded as Go For Ticketing. In 2002, the company was renamed India Ticketing In 2007, it was named as BookMyShow.
MISSION Provide best movie experience Maintain brand awareness Increase brand visibility Increase number of customers
CULTURE 4 Office equipped with bunk beds Work from home Virtual live streaming of events Virtual event hosting Flexible Working Hours Teach a Course
VALUES TEAMWORK PRACTICAL INNOVATION PROBLEM SOLVING
Teach a Course 6 Indias biggest online ticketing brand B2B and B2C Solutions Details about upcoming events
MARKET COMPETITORS
LIMITATIONS AND PROBLEM FACED Ticket Cancellation Complex Payment Gateway COVID-19
ADOPTION OF NEW TECHNOLOGY Investment with AtomX Wristbands and Keychains Near field communication cards
Indias first online ticketing brand to participate in the WhatsApp business pilot OPERATIONAL EXCELLENCE Effective log management Real-time visibility Data Diversity 24X7 Customer care Uses ALTERYX to target their customer base
REVENUE MODEL
BUSINESS VALUE MODEL Cinema Halls Event Organizers Movie and play promotions Ticket selling Movie reviews Discount coupons My seat, my time, my show Self- service platform 24X7 customer helpline APP Technology Web developer Website for desktop Mobile APP Middle-high income group Students Ticket selling Internet handling charges Research and development structure Marketing structure Customer service
BUSINESS MODEL Transaction Broker Connects service providers to consumers Saves customers time and money Charges Transaction fees
SWOT Analysis STRENGTHS THREATS WEAKNESSES OPPORTUNITIES Vast network Simple and convenient to use Constantly updated 90% market share High Brand equity Limited to urban areas Costly tickets Refund policy Expand capabilities Increasing partnerships Co-organizing with event organizers Attraction of peoples Mismanagement Improved functionalities of competitors Newly emerging competitors
F U T U R E P L A N S Expansion Lesser density of seats Equal focus on movies and non-movies events

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BookMyShow

  • 1. By GROUP 10 Manuj Nangia (20DM117) Mohan Nihal (20DM123) N Sanketh Pamar (20DM129) Nehal Jain (20DM136) Nimisha Agrawal (20DM144) Parth Samariya (20DM150)
  • 2. BRIEF ABOUT COMPANY HISTORY It operates in 5 countries with more than 30 million customers. Total revenue of company was 619 crore in FY2019. The company holds around 90% market share in the online ticket booking industry. Founders Hemrajani, Parikshit Dar and Rajesh Balpande Book My Show was initially branded as Go For Ticketing. In 2002, the company was renamed India Ticketing In 2007, it was named as BookMyShow.
  • 3. MISSION Provide best movie experience Maintain brand awareness Increase brand visibility Increase number of customers
  • 4. CULTURE 4 Office equipped with bunk beds Work from home Virtual live streaming of events Virtual event hosting Flexible Working Hours Teach a Course
  • 6. Teach a Course 6 Indias biggest online ticketing brand B2B and B2C Solutions Details about upcoming events
  • 8. LIMITATIONS AND PROBLEM FACED Ticket Cancellation Complex Payment Gateway COVID-19
  • 9. ADOPTION OF NEW TECHNOLOGY Investment with AtomX Wristbands and Keychains Near field communication cards
  • 10. Indias first online ticketing brand to participate in the WhatsApp business pilot OPERATIONAL EXCELLENCE Effective log management Real-time visibility Data Diversity 24X7 Customer care Uses ALTERYX to target their customer base
  • 12. BUSINESS VALUE MODEL Cinema Halls Event Organizers Movie and play promotions Ticket selling Movie reviews Discount coupons My seat, my time, my show Self- service platform 24X7 customer helpline APP Technology Web developer Website for desktop Mobile APP Middle-high income group Students Ticket selling Internet handling charges Research and development structure Marketing structure Customer service
  • 13. BUSINESS MODEL Transaction Broker Connects service providers to consumers Saves customers time and money Charges Transaction fees
  • 14. SWOT Analysis STRENGTHS THREATS WEAKNESSES OPPORTUNITIES Vast network Simple and convenient to use Constantly updated 90% market share High Brand equity Limited to urban areas Costly tickets Refund policy Expand capabilities Increasing partnerships Co-organizing with event organizers Attraction of peoples Mismanagement Improved functionalities of competitors Newly emerging competitors
  • 15. F U T U R E P L A N S Expansion Lesser density of seats Equal focus on movies and non-movies events