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Book'n'Bloom / Product deck September 2014

Claus Rosenberg Gotthard
Claus Rosenberg Gotthard

Book'n'Bloom is a business management tool for micro/small local businesses allowing them operate straight from their Facebook page. With this tool we transform Facebook from being a pure Promotional play to being Promotional and Operational platform.

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Facebook empowered management tool for SMBs booknbloom.com - @booknbloom - #booknbloom 9/19/2014
But how can SMBs leverage the potential of Facebook - despite their limited resources in order to grow? booknbloom.com - @booknbloom - #booknbloom In the last 10 years there has been an incredible change in how consumers behave resulting in Facebook becoming a powerful marketing and customer engagement tool. Therefore, it became a necessity for businesses to go social in order to address this challenge. 9/19/2014 @Booknbloom facebook.com/Booknbloom SMBs adaptation to the Social era
Fully integrated into Facebook Complete management solution Client engagement Increase of business reach Small business management tools booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom
Anywhere, anytime Flexibility, initiative Favorite platform Client Business Online Booking 24/7 Save time Schedule fills up when shop closed Offer value-added service booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom Clients book by using only their Facebook account
Better overview Effective organization Easy scheduling Online Agenda & real-time dashboard booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom Business operates fully within Facebook
Easy management of clients data All-in-one Facebook friends as clients Well-designed CRM system booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom Business owner manages his client data
Automated & flexible loyalty system Discount coupons based on visits No need to spend time & effort Increase of customer loyalty Motivation for clients booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom Clients can easily book through mobile
Facebook promo-power Invitation of Facebook friends Post to wall - Facebook story Word of Mouth Timeline of clients friends booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom
No need of a website Total business management within Facebook Thanks to BooknBloom the Facebook business page becomes a promotional & operational tool Another aspect of Facebook business page booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom
Easier, more prosperous use of ads 1. Creation of ad 2. Purchase of offer 3. Appointment booking 4. Redeem of offer 5. Spread the word (WoM) Fully functional, end-to-end in Facebook Implementation of Advertising booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom Action button leads again to Facebook Scheduled for the next 6 months
Payment feature closing the loop booknbloom.com - @booknbloom - #booknbloom 9/19/2014 @Booknbloom facebook.com/Booknbloom Creation of offer FB ads Client booking Client payment In the next months we will launch a 3rd plan (BLOOM+) which will include online payments. This will be implemented either by a Facebook developed payment system (awaited) or via partners (Braintree, PayPal, Stripe) Business page
Business Model SEED plan 9 / month BLOOM plan 29 / month BLOOM+ including online payments 30 Days FREE trial NO credit card booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom Application sold as SaaS on a monthly subscription fee New language in <30 days!
Marketing & Sales City-by-City expansion strategy (Playbook) Channel partners Digital Marketing booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom Bottom-up: City Managers & Sales representatives doing direct sales for early traction Top-down: Country & City Manager working with Channel Partners and Affiliates (i.e. Revlon in Spain, L'Or辿al in Greece)
Team Greece Developers Customer Support Product Management Country Manager Marketeer Spain Country Manager Marketeer Colombia Country Manager (TBA) Marketeer (TBA) 13 dedicated team members Over 3 years of working together Covering all technological and business knowledge areas Experience background: -Winner of RoboCup championship (twice) -Serial entrepreneur for over 20 years booknbloom.com - @booknbloom - #booknbloom 9/19/2014 @Booknbloom facebook.com/Booknbloom
Milestones Raised $1 million from Private Equity investor >300 sign ups | 13 countries Active in Greece | Spain | Colombia Roll-out in Latin America Q4/2014 - Q1/2015 Roll-out in US Q2/2015 10 new capital cities in 2015 booknbloom.com - @booknbloom - #booknbloom 9/19/2014 @Booknbloom facebook.com/Booknbloom
booknbloom.com - @booknbloom - #booknbloom 9/19/2014 @Booknbloom facebook.com/Booknbloom Claus Rosenberg Gotthard Co-founder & CEO www.booknbloom.com @clausrosenberg claus@booknbloom.com

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Book'n'Bloom / Product deck September 2014

  • 1. Facebook empowered management tool for SMBs booknbloom.com - @booknbloom - #booknbloom 9/19/2014
  • 2. But how can SMBs leverage the potential of Facebook - despite their limited resources in order to grow? booknbloom.com - @booknbloom - #booknbloom In the last 10 years there has been an incredible change in how consumers behave resulting in Facebook becoming a powerful marketing and customer engagement tool. Therefore, it became a necessity for businesses to go social in order to address this challenge. 9/19/2014 @Booknbloom facebook.com/Booknbloom SMBs adaptation to the Social era
  • 3. Fully integrated into Facebook Complete management solution Client engagement Increase of business reach Small business management tools booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom
  • 4. Anywhere, anytime Flexibility, initiative Favorite platform Client Business Online Booking 24/7 Save time Schedule fills up when shop closed Offer value-added service booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom Clients book by using only their Facebook account
  • 5. Better overview Effective organization Easy scheduling Online Agenda & real-time dashboard booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom Business operates fully within Facebook
  • 6. Easy management of clients data All-in-one Facebook friends as clients Well-designed CRM system booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom Business owner manages his client data
  • 7. Automated & flexible loyalty system Discount coupons based on visits No need to spend time & effort Increase of customer loyalty Motivation for clients booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom Clients can easily book through mobile
  • 8. Facebook promo-power Invitation of Facebook friends Post to wall - Facebook story Word of Mouth Timeline of clients friends booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom
  • 9. No need of a website Total business management within Facebook Thanks to BooknBloom the Facebook business page becomes a promotional & operational tool Another aspect of Facebook business page booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom
  • 10. Easier, more prosperous use of ads 1. Creation of ad 2. Purchase of offer 3. Appointment booking 4. Redeem of offer 5. Spread the word (WoM) Fully functional, end-to-end in Facebook Implementation of Advertising booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom Action button leads again to Facebook Scheduled for the next 6 months
  • 11. Payment feature closing the loop booknbloom.com - @booknbloom - #booknbloom 9/19/2014 @Booknbloom facebook.com/Booknbloom Creation of offer FB ads Client booking Client payment In the next months we will launch a 3rd plan (BLOOM+) which will include online payments. This will be implemented either by a Facebook developed payment system (awaited) or via partners (Braintree, PayPal, Stripe) Business page
  • 12. Business Model SEED plan 9 / month BLOOM plan 29 / month BLOOM+ including online payments 30 Days FREE trial NO credit card booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom Application sold as SaaS on a monthly subscription fee New language in <30 days!
  • 13. Marketing & Sales City-by-City expansion strategy (Playbook) Channel partners Digital Marketing booknbloom.com - @9/19/2014 booknbloom - #booknbloom @Booknbloom facebook.com/Booknbloom Bottom-up: City Managers & Sales representatives doing direct sales for early traction Top-down: Country & City Manager working with Channel Partners and Affiliates (i.e. Revlon in Spain, L'Or辿al in Greece)
  • 14. Team Greece Developers Customer Support Product Management Country Manager Marketeer Spain Country Manager Marketeer Colombia Country Manager (TBA) Marketeer (TBA) 13 dedicated team members Over 3 years of working together Covering all technological and business knowledge areas Experience background: -Winner of RoboCup championship (twice) -Serial entrepreneur for over 20 years booknbloom.com - @booknbloom - #booknbloom 9/19/2014 @Booknbloom facebook.com/Booknbloom
  • 15. Milestones Raised $1 million from Private Equity investor >300 sign ups | 13 countries Active in Greece | Spain | Colombia Roll-out in Latin America Q4/2014 - Q1/2015 Roll-out in US Q2/2015 10 new capital cities in 2015 booknbloom.com - @booknbloom - #booknbloom 9/19/2014 @Booknbloom facebook.com/Booknbloom
  • 16. booknbloom.com - @booknbloom - #booknbloom 9/19/2014 @Booknbloom facebook.com/Booknbloom Claus Rosenberg Gotthard Co-founder & CEO www.booknbloom.com @clausrosenberg claus@booknbloom.com