The Cluetrain Manifesto discusses how the internet is fundamentally changing business and markets by allowing for greater communication between individuals and giving customers a stronger voice. It notes that the internet is already deeply involved in businesses and will continue growing, forcing further changes to markets. The book also surprised the reader with just how much the internet has transformed and decentralized traditional business models and empowered customers.
3. What did I learn by Reading this Book?How the internet is changing the face of businessFuture of the internet How to use the internet properly for your businessIndividuals are communicating via the internet more and more every day
4. What surprised me in the book?How much the internet is involved in businessesThe internet has changed the market drastically and has given a voice to the customerThe internet will only grow and the market will keep changing