Boost Your Brand by Digital Marketing : Trick and Case Study
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Fundamental of Branding and How to Boost a Business by Digital Marketing
Boost Your Brand by Digital Marketing : Trick and Case Study
- 1. BOOST YOUR BRAND BY DIGITAL MARKETING : TRICK AND CASE STUDY KING MONGKUTS UNIVERSITY TECHNOLOGY THONBURI (KMUTT) 19 SEPTEMBER 2555
- 2. Founder and MD NSEC IT Convergence Group Founder of YBITE Young Blood IT Entrepreneur Brand Advisor and IT Business Analyst Founder of 犖犖伍犢犖犖ム元犢犖∇犖犖朽硯犖巌 Facebook: Facebook.com/pearless Twitter: @pearlesspbz E-Mail: worawut@nsec.in.th
- 3. BRAND ICE Cream?
- 4. BRAND Green Tea?
- 5. BRAND Mobile
- 6. BRAND Korea?
- 7. BRAND Thailand?
- 10. GOOD EXPERIENCE
- 11. BAD EXPERIENCE
- 13. Experience > Recognition 犖犖犖萎肩犖犖犖迦牽犖犢 犖犖犖犖
- 20. Health
- 21. Quote
- 23. DIFFERENT?
- 24. Brand Promise 犖犖迦牽犢犖犢犖犖迦検犖園犖犢犖犖朽犖∇硯犖犖園犖犖伍犖犢犖迦犖朽犢犖犖犖犖犢犖÷賢犖犢犖犢 Brand Customer Experience 犖犖迦牽犖犢犖迦権犖犖犖犖犖犖萎肩犖犖犖迦牽犖犢犖犢犖迦犖犖伍犖犖園検犖犖園肩犖犖犖犢犖犖犖犖犢 Brand Personality 犖犖伍犖ム鹸犖犖犖迦犖犖犖犢犖犖犖犖犢 Experiential Marketing 犖犖迦牽犖犖ム顕犖犢犖犖巌犖犖犖萎肩犖犖犖迦牽犖犢
- 25. Bring IT Solution to Non-IT Industry Brand Promise 犖犖迦牽犢犖犢犖犖迦検犖園犖犢犖犖朽犖∇硯犖犖園犖犖伍犖犢犖迦犖朽犢犖犖犖犖犢犖÷賢犖犢犖犢
- 26. 犖犖迦牽犖犖犢犖迦犖犖о顕犖÷犖迦原聾犖о険犖 犖犖蹩巌肩犖園検犖犖園犖犢犖犖犖犖犖迦牽犖犖劇賢 犢 犢 犖犖蹩巌肩犖園検犖犖園犖犢犖犖萎見犖о犖迦犖犖劇賢 犢 犖犖迦牽犖犖犖巌犖犖犖犖巌犖犢犖 犖犖迦牽犖犖犖犖о犖犖犖萎肩犖犖犖迦牽犖犢犖犖朽犢犖犢犖犖 犖 Brand Customer Experience 犖犖迦牽犖犢犖迦権犖犖犖犖犖犖萎肩犖犖犖迦牽犖犢犖犢犖迦犖犖伍犖犖園検犖犖園肩犖犖犖犢犖犖犖犖犢
- 27. 犖犖ム犖 犖犖項犖 犖÷元犖犖萎犖園 犖犖犖犖伍犖 犖犖о顕犖÷牽犖園 犖犖о顕犖÷犖犖迦犖犢犖犢 犖犖о顕犖÷肩犖伍犖伍検 犖犖о顕犖÷犖犖朽権犖犖犢犖犖 犖÷元犢犖犖犢犖犢 犖犖劇犖犢犖犢犖 犢犖犢犖迦犖 犖犖犖萎犖園犖犖犖萎犖犖 犖犖犖迦犢犖犖犖朽権犖 Brand Personality 犖犖伍犖ム鹸犖犖犖迦犖犖犖犢犖犖犖犖犢 犢犖犖劇犖犖犖犢犖迦犖犖迦犖ム険犖犖犖犢犖犖朽犖ム弦犖犖犢犖迦牽犖項犖犖謹犢犖犢
- 28. 犖犖迦犖? 犖犖迦牽犖犖ム顕犖犢犖犖巌犖犖犖萎肩犖犖犖迦牽犖犢 (Experiential Marketing) 犖犖謹犖犖朽犖о犖迦犖迦牽犖犖ム顕犖犢犖犖犢犖犖巌検 (Traditional Marketing)
- 29. 犖犢犖犢犖犖犖巌検犢犖犢犢犖犖巌原聾犖迦牽犖犖犖犖犢犖 Viral Marketing
- 30. Insight 犖犖犖犖犖犖犖犖犖о顕犖÷犢犖犖犖犖迦牽犖犖迦権犢犖犖犖犖犖ム弦犖犖犢犖 Consumer Insight
- 33. 犖犖迦牽犖犖迦見犖幡犖犖迦犖犖幡犖狆材賢犖犢犖犖犖犖僅 Brand Positioning
- 34. 犖犢犖犖犖о牽犖犖萎硯犖園狆材賢犖犢犖犖犖犖僅 Brands Warning
- 35. 犖犖∇犖迦犖犖犖∇犖迦犖о顕犖÷犖巌原聾犖ム顕犖僅昇犖犖犖犖項賢犖 犢 犖劇
- 38. CASE STUDY