Enrollment numbers at New Mexico State University's Las Cruces campus and community colleges are presented. Strategic enrollment initiatives are outlined to strengthen the NMSU system by prioritizing enrollment at primary campuses, offering courses to serve core student needs, and incentivizing transfer between campuses. Future considerations include the impact of lottery scholarships, demographic changes, online programs, and a new Albuquerque center. Marketing research through student focus groups is also discussed.
9. Strategic Enrollment
NMSU System
Three principles for system enrollment
Solutions should be in the best interest of the students
System interests supersede individual institution interests
Solutions should seek to build consensus and support from
stakeholders
10. Formula Funding
NMSU System
FY2013 will be the base year
FY14 Measures:
Student credit hour enrollment
Change in certificates and degrees earned between AY09/10 and
AY10/11
Change in certificates and degrees earned in STEM and allied health
between AY09/10 and AY10/11
Change in certificates and degrees earned by Pell eligible students
11. NMSU System Strategic Enrollment
Rationale
Unify and strengthen NMSU to realize the
benefits of NMSU as a system.
Support campus and system mission; for the
good of the whole.
Support student preparation and curriculum
alignment
12. NMSU System Strategic Enrollment
Implementation Strategies
1. Register students on primary campus first
2. Offer courses to meet needs of core students
3. Incentivize transfer
13. Clearinghouse Data
Data from National Center for Educational Statistics,
NMSU Institutional Analysis
14. NMSU System Strategic Enrollment
Future Considerations
1. Lottery Scholarship uncertainty
2. Demographic changes
3. Online degree programs
4. Bachelors of Applied Studies
5. Albuquerque Center
15. NMSU System Strategic Enrollment
Marketing
Focus groups:
Albuquerque high school seniors, October 2012
NMSU freshmen from Albuquerque, February
2013
Albuquerque high school juniors, April 2013
Pilot testing Facebook ads