狠狠撸

狠狠撸Share a Scribd company logo

Borgata eng

?Download as PPTX, PDF?
?
Clientradio
Clientradio

This document describes a mobile app called Borgata that allows users to search for and find information about local businesses and services. It aims to provide more trustworthy information than ads or yellow pages by featuring honest user reviews, photos, and ratings. The app will generate revenue from advertising fees paid by local businesses to highlight their listings. It has several competitive advantages over similar apps and websites like the inclusion of state organizations and an integrated social media features. The founders have outlined milestones for the business model and development of new features over time.

1 of 12
Download to read offline
BORGATA – mobile visitor’s book Guarantee of your best choice
Customer problem ? I don’t trust promo and likely ask my friends there to go ? How can I make choice when every single company looks the same ? I’d like to have personal discount at my favorite pub ? I want to change service at the nearby store BEST CHOICE EVERYTHERE
? Only honest reviews ? Real photos of places made by users ? Rating reviews (“like” for the best review) ? Personalized news and promos ? User can add new company in the list ? All data are collected and checked manually BEST CHOICE EVERYTHERE
Target customers В2С (Users) B2B Companies who BEST CHOICE EVERYTHERE pay for ads ? Residents of the city - entertainment search - money saving (discounts) - looking for state and commercial organization to make deal ? Travelling for business/tourists ? Sales managers ( as customers database) ? Public catering ? Retail ? Beauty salons ? Services for business ? Services to the public
BEST CHOICE EVERYTHERE We see highest market growth (in minutes) at Borgata categories The more time user spends with Borgata the more money advertiser pays
Borgata: 4 competitive advantages Feature/project Borgata Foursquare ?Vector? online.vmp.ru BEST CHOICE EVERYTHERE Old sites e.g. www.bizspravka.su Coverage federal worldwide 10 cities CIS Social nets integration no да no no Full companies list (incl state org) yes no yes no Honest reviews yes yes no no Alive fotos yes yes no no Rating yes yes no Not working Mobile apps yes yes yes no
Sell banner ad (main page/ regular banners) Sell usage rights for the city ( First city is under negotiations) GPS navigation, import checkins/reviews from Foursquare, socialnets integration BEST CHOICE EVERYTHERE 2 step 06.2015 Paid highlighting & uplift company in the list Targeted banner ads, customer Franchasing recommendations 3 step 01.2016 Business model / Milestones 1 step 01.2015
Команда BEST CHOICE EVERYTHERE СEO Vadim Andreiko CFO Ravil Batyrgareev Alisa Vinzor Project manager Marianna Tolstokorova Web designer Konstantin Renzaev IOS developer Sergey Chaikin Content Vadim Yaskevich Php developer Alexey Vrublevsky Android TEAM &
? Mobile search queries grow 5x in the past 2 years* ? Everybody use companies search and desire to get in right place ? Yellow pages are going to the past ? More trust to local source ? People rather trust recommendations then ads * Google monitoring, the mobileplaybook.com BEST CHOICE EVERYTHERE
Ads cost at local competitors ( per city) BEST CHOICE EVERYTHERE
Data source
BEST CHOICE EVERYTHERE

More Related Content

Borgata eng

  • 1. BORGATA – mobile visitor’s book Guarantee of your best choice
  • 2. Customer problem ? I don’t trust promo and likely ask my friends there to go ? How can I make choice when every single company looks the same ? I’d like to have personal discount at my favorite pub ? I want to change service at the nearby store BEST CHOICE EVERYTHERE
  • 3. ? Only honest reviews ? Real photos of places made by users ? Rating reviews (“like” for the best review) ? Personalized news and promos ? User can add new company in the list ? All data are collected and checked manually BEST CHOICE EVERYTHERE
  • 4. Target customers В2С (Users) B2B Companies who BEST CHOICE EVERYTHERE pay for ads ? Residents of the city - entertainment search - money saving (discounts) - looking for state and commercial organization to make deal ? Travelling for business/tourists ? Sales managers ( as customers database) ? Public catering ? Retail ? Beauty salons ? Services for business ? Services to the public
  • 5. BEST CHOICE EVERYTHERE We see highest market growth (in minutes) at Borgata categories The more time user spends with Borgata the more money advertiser pays
  • 6. Borgata: 4 competitive advantages Feature/project Borgata Foursquare ?Vector? online.vmp.ru BEST CHOICE EVERYTHERE Old sites e.g. www.bizspravka.su Coverage federal worldwide 10 cities CIS Social nets integration no да no no Full companies list (incl state org) yes no yes no Honest reviews yes yes no no Alive fotos yes yes no no Rating yes yes no Not working Mobile apps yes yes yes no
  • 7. Sell banner ad (main page/ regular banners) Sell usage rights for the city ( First city is under negotiations) GPS navigation, import checkins/reviews from Foursquare, socialnets integration BEST CHOICE EVERYTHERE 2 step 06.2015 Paid highlighting & uplift company in the list Targeted banner ads, customer Franchasing recommendations 3 step 01.2016 Business model / Milestones 1 step 01.2015
  • 8. Команда BEST CHOICE EVERYTHERE СEO Vadim Andreiko CFO Ravil Batyrgareev Alisa Vinzor Project manager Marianna Tolstokorova Web designer Konstantin Renzaev IOS developer Sergey Chaikin Content Vadim Yaskevich Php developer Alexey Vrublevsky Android TEAM &
  • 9. ? Mobile search queries grow 5x in the past 2 years* ? Everybody use companies search and desire to get in right place ? Yellow pages are going to the past ? More trust to local source ? People rather trust recommendations then ads * Google monitoring, the mobileplaybook.com BEST CHOICE EVERYTHERE
  • 10. Ads cost at local competitors ( per city) BEST CHOICE EVERYTHERE