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Borrell 2012 Real Estate Outlook

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Borrell Associates Inc.
Borrell Associates Inc.

This is a sample of the data from Borrell's 2012 Real Estate Advertising Outlook. It shows underlying trends in the real estate market and details on how real estate advertising is playing out this year.

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2012 Real Estate Advertising Outlook October 18, 2012 Highlights from the report
In addition to our published reports, we offer the Real Estate LA$R, an Excel-based report thats a must-have for anyone involved in real estate marketing. It is offered for the total U.S. market, or can be compiled for any state, region or locality. It includes: Breakouts by Agents, Apartment Mgrs., Builders, Mortgage Providers Backcasts and Forecasts for All 12 Media Categories Greater Detail on Online Ad Spending For a sample report, email Jim Brown at jbrown@borrellassociates.com.
Summary www.borrellassociates.com Overall, real estate ad spending will total $24.3 billion this year, compared with $28.3 billion in 2011. The 14.6% decrease is caused in part by the housing industrys decline and in part by a 10-year trend in which agents have been diverting money from more-expensive traditional media channels into lower-priced online channels. The charts in this presentation are sampled from our 33-page report, 2012 Real Estate Advertising Outlook: The Long Road Home.
Leading Indicator in millions of units www.borrellassociates.com of Ad Spending: Intent to buy Source: Scarborough Research, 2012 Release 1; Borrell Associates Inc., 2012.
Housing in thousands www.borrellassociates.com Starts vs. Residential Permits Source: U.S. Department of Commerce, 2012
The Future (Online) Leaves Behind the Past www.borrellassociates.com Source: 2012 Borrell Associates Inc. $ in millions
www.borrellassociates.com
Where Home Buyers First Saw Their House www.borrellassociates.com The Options: Yard Sign Friend Agent Magazine Internet Newspaper The Seller Homebuilder Source: National Association of Realtors Pro鍖le of Home Buyers & Sellers, Nov. 2011
Consumer Sites Most Often Used www.borrellassociates.com The Options: FSBO site REALTOR.com Agents site Brokerage firm site Local MLS site Other listings site Source: National Association of Realtors Profile of Home Buyers & Sellers, Nov. 2011
Top 25 in thousands www.borrellassociates.com Sites by Unique Visitors Source: Compete.com, June 20, 2012, and June 20, 2011
Thank You! Real estate is just one of the many advertising categories we follow. To keep up with the latest, sign up for our Research Alerts by visiting www.borrellassociates.com Look for this 息 2012 Borrell Associates Inc. All Rights Reserved.

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Borrell 2012 Real Estate Outlook

  • 1. 2012 Real Estate Advertising Outlook October 18, 2012 Highlights from the report
  • 2. In addition to our published reports, we offer the Real Estate LA$R, an Excel-based report thats a must-have for anyone involved in real estate marketing. It is offered for the total U.S. market, or can be compiled for any state, region or locality. It includes: Breakouts by Agents, Apartment Mgrs., Builders, Mortgage Providers Backcasts and Forecasts for All 12 Media Categories Greater Detail on Online Ad Spending For a sample report, email Jim Brown at jbrown@borrellassociates.com.
  • 3. Summary www.borrellassociates.com Overall, real estate ad spending will total $24.3 billion this year, compared with $28.3 billion in 2011. The 14.6% decrease is caused in part by the housing industrys decline and in part by a 10-year trend in which agents have been diverting money from more-expensive traditional media channels into lower-priced online channels. The charts in this presentation are sampled from our 33-page report, 2012 Real Estate Advertising Outlook: The Long Road Home.
  • 4. Leading Indicator in millions of units www.borrellassociates.com of Ad Spending: Intent to buy Source: Scarborough Research, 2012 Release 1; Borrell Associates Inc., 2012.
  • 5. Housing in thousands www.borrellassociates.com Starts vs. Residential Permits Source: U.S. Department of Commerce, 2012
  • 6. The Future (Online) Leaves Behind the Past www.borrellassociates.com Source: 2012 Borrell Associates Inc. $ in millions
  • 8. Where Home Buyers First Saw Their House www.borrellassociates.com The Options: Yard Sign Friend Agent Magazine Internet Newspaper The Seller Homebuilder Source: National Association of Realtors Pro鍖le of Home Buyers & Sellers, Nov. 2011
  • 9. Consumer Sites Most Often Used www.borrellassociates.com The Options: FSBO site REALTOR.com Agents site Brokerage firm site Local MLS site Other listings site Source: National Association of Realtors Profile of Home Buyers & Sellers, Nov. 2011
  • 10. Top 25 in thousands www.borrellassociates.com Sites by Unique Visitors Source: Compete.com, June 20, 2012, and June 20, 2011
  • 11. Thank You! Real estate is just one of the many advertising categories we follow. To keep up with the latest, sign up for our Research Alerts by visiting www.borrellassociates.com Look for this 息 2012 Borrell Associates Inc. All Rights Reserved.