Botanical Garden of Vilnius University, Activity of Dept. of Public Releations, events in botanical garden, exhibitions in botanical garden, guided tours, visitors of botanical garden
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Botanical Garden of Vilnius University. Activity of Dept. of Public Releations
2. Department of Public Relations
Founded in 2011
9 staff members
Staff takes care of all needs of our visitors and help
with all kinds of events organization tasks.
More functions: marketing, issue of publications
5. Composition of income in 2013
Total income after taxes 100 000 EUR in 2013. Total number of visitors 72 500.
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Gido paslaugos
Lankymo bilietai
Suvenyrai
Nuoma
貼irgai
貼irg迭 laikymas
Augalai
Guided tours
Souvenirs
Rent
Horses
Rent of stable
Plants
Tickets
7. May Tulip day
May International Day of Biodiversity
May nd September Plant fairs Lithuanian flowers
September Opening of Land Art Exhibition
Main every year events:
17. Open lectures
3-10 open lectures for public per year take place in
Information centre. Main topics: horticulture,
Botanical gardens in the world, plant genetic.
45. GT and EP
In 2013 near 200
guided tours and
educational
programs.
7 different
educational
programs:
Kelion 眺 praeit眺: VU Botanikos sodo istorija,
pltra, Kairn迭 dvaro ir dvari邸ki迭
istorijos; Gra転iausi sodo 転iedai ir
j迭 paslaptys; Kaip klonuoti
augalus; Mokoms pa転inti
augalus: lapai, 転iedai, vaisiai;
Kokie augalai vabzd転ius da...;
Gamtos 転inut mums; Ekologi邸kos
dar転ovs ir kaip jas u転auginti.
46. In 2013 82,5 % of all
guided tours and
educational
programs
participants were
from Vilnius, only
1,5 % foreigners.
GT and EP
57. Seasonal tickets
www.botanikos-sodas.vu.ltVILNIAUS UNIVERSITETO BOTANIKOS SODO
LANKYTOJO BILIETAS METAMS
A.V.
(Para邸as)
(Vardas, pavard)
Bilieto Nr:
I邸davimo data:
Kasos ekio Nr:
Galioja 1 metus
kartu pateikus asmens dokument
(Vardas,
A.V.
Kortels savininkas gali nemokamai
Ko
I邸d
VU bot. sodo direktorius
Galioja neEMERITAS
VILNIAUS UNIVERSITETO BOTANIKOS SODO
Laimut B
Gift Cheque
58. Dissemination of information
Collaboration with Vilnius TIC: issues for tourists (Vilnius
city card , Meet with success in Vilnius and Guide of
conference tourism)
Distribution of leaflets (about 2000) in 4 Vilnius TIC, also in
regional TIC (Bir邸tonas, Alytus, Trakai, Druskininkai, Plung,
Zarasai, iauliai) about 700.
Distribution of leaflets in schools (about 200 schools)
About 20 000 leaflets distributed to visitors who came in
Kairenai.
More than 20 interviews, articles in press or internet.
#3: Skyriaus funkcija atitinka rinkodaros ir komercijos skyri迭 pelno siekianiose strukt笛rose. Dl to ir darbai susij su tarpininko funkcija tarp kuriani迭 produkt (aplink, kolekcijas) ir vartotojo. taip pat kuriamas papildomas produktas renginiai, vykdoma tiesioginiai pardavimai (patalp迭, pavsini迭).
#5: lankytoj迭 strukt笛ra: pavieniai, organizuotos grups, vestuvininkai ir nemokantys 邸veniu metu
#7: Nuoma/rezervavimas 36 674,76 Lt
Suvenyrai ir literat笛ra - vos keliasde邸imt lit迭;
Lankymo bilietai 154 501,37 Lt
Gido paslaugos 3 000 Lt
Pajamos i邸 turizmo (眺skaitant ir jodinjim, bet ne眺skaiius arkli迭 laikymo) 219 364,88 Lt.