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Bottles, Boeing's, Buildings and Banks

Lee Harrison
Lee Harrison

Corporate communications and brand identity. Regarded throughout the world as the foremost trademark and brand specialists in the drinks industry. Claessens client portfolio also includes corporate communications and brand identity. Our in house creative department is supporetd by a multi lingual team of experienced researchers able to converse in all European languages as well as Russian and Chinese. Corporate Clients include: Banks, Aircraft, Luxury Retail, Luxury Residential.

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Bottles, Boeing's, Buildings and Banks
Claessens House, 3 Mandeville Place, London W1U 3AP Telephone +44 (0) 20 7935 0770 www.claessensglobal.com Over many years we have worked with some of the largest and most prestigious companies in the world. The following pages give an overview of our expertise in Corporate Identity Design and demonstrate how we have helped our clients to achieve success in the ever competitive world of branding. C O R P O R A T E I D E N T I T Y D E S I G N
Russian Standard and Imperia Private Banking Group Having developed the world famous Russian Standard Vodka brand, Claessens were invited to develop the corporate image for Rousts Imperia private banking group. This corporate had to be versatile enough to be applied across a variety of media as you will see on the following pages.P R I V A T E B A N K I N G P R I V A T E B A N K I N G The pattern developed exclusively by Claessens for the Russian Standard brand was integrated across the overall group
The Presentation Pack for the luxury Imperia credit card had be particularly impressive. After considering several concepts, this crystal globe encasing the credit card was selected. Claessens oversaw the production of the entire packaging. Ensuring that the final presentation had the luxury appeal desired to convey the strong brand corporate identity. The intricate details of the corporate were carried through into the elements of the credit card presentation pack. Imperia is the Private arm of the banking group, and for this a more prestigious image was created. The Russian Standard pattern was carried through into Imperia Private Banking corporate work, giving a subtle link back to the mother Brand. C R E D I T C A R D P R E S E N T A T I O N
Livery development for a luxury jet. The result was an aircraft livery which is considered amongst the most intricate and detailed of any liveries attempted before. The finished plane is truly stunning. Every last detail of the aircraft was considered during the development of the livery. Tough restrictions apply to painting aircraft and this meant complex discussions with the aviation authorities. Claessens advised on the application of the design and an necessary revisions were made according to the shape and contours of the plane. P R I V A T E A I R C R A F T L I V E R Y
Gallo - Winery Corporate Old corporate identity Gallo - Winery Corporate New corporate identity
Gallo Family Vineyards Full strategic positioning advice was given by Claessens in the creation of the new corporate identity. Moving from a name synonymous with the founders, to a bar call that encompasses all generations of the Gallo family.W I N E R Y C O R P O R A T E W I N E R Y C O R P O R A T E The old corporate identity required a lift in order to reflect the modern day Gallo Family Vineyard. The symbol was created as a lasting legacy to the founders the two wise men, while at the same time evoking a splash of wine and the passionate heart of Gallo It was important that the new brand identity had the versatility to brand the companys products whilst also working at a corporate endorsement level.
The new corporate needed to be used to endorse the companies online presence, whilst also carrying out its conventional role on the company packaging. Following the development of the new corporate identity. Claessens subsequently developed the whole Gallo tier system of wine branding, quality and price expectation as well as stand out on shelf. GALLO SALES UP 35% Gallo entered the overall top 50 ranking with a sales rise of 35% to 贈140M. E&J Gallos re-branding of its core range under the Gallo Family umbrella, intended to boost on-shelf recognition, appears to have paid off. Marketing August 2007 W I N E R Y C O R P O R A T E W I N E R Y C O R P O R A T E
March辿 - Retail & Restaurants Old corporate identity March辿 - Retail & Restaurants New corporate identity
March辿- M旦venpick March辿 required an evolutionary upgrade of their corporate identity for their European chain of shops and restaurants. Their old corporate was tired and falling behind in a traditionally highly competitive sector. Claessens developed a new corporate identity which was sympathetic to the existing presentation but with enough energy to engage a modernising and knowledgeable consumer.R E T A I L & R E S T A U R A N T S R E T A I L & R E S T A U R A N T S A memorable symbol that would standout even when applied to the smallest of media was achieved. The old corporate identity lacked credibility. The requirement to apply the new brand identity to a variety of products and retail signage called for a strong, bold and adaptable design.
R E T A I L & R E S T A U R A N T S As with any corporate identity in the 21st century, the ability to achieve good stand out on the World Wide Web is crucial to success. The simplicity of the March辿 identity lent itself well to endorsing the companys online profile. It was imperative that the new March辿 corporate was recognisable at a distance when travelling at speed in a vehicle.
Antinori - Winery Corporate Initially designed by Claessens in 1994 Antinori - Winery Corporate Upgraded by Claessens in 2009
Antinori - Winery Corporate Marchesi Antinori Srl is one of the largest Italian wine companies and can trace its history back to 1385. Their innovations played a large part in the Super-Tuscan revolution of the 1970s. With such a rich history the brand corporate had to reflect this background whilst also working in harmony with the companys state of the art winery.W I N E R Y C O R P O R A T E W I N E R Y C O R P O R A T E Claessens ensured that the new company corporate had the versatility to endorse the winery online as well as in its traditional settings. Claessens recommended to use 26 Generazioni as a more emotional way of communicating the incredible family history.
W I N E R Y C O R P O R A T E W I N E R Y C O R P O R A T E The new corporate was used successfully across the companys range of wines, helping to create an internationally recognised brand image. As well as being suitable for corporate applications, the new identity had to be versatile enough to be applied to more functional items in order to complete the finishing touches.
Red October Residence Claessens were commissioned by an investment group to create the corporate identity for a new lifestyle venture. Creating apartments and luxury environment within the original Red October chocolate factory, on the banks of the Moscow river, opposite the Kremlin in Moscow.L U X U R Y R E T A I L L U X U R Y R E T A I L The design of the new identity had to communicate luxury, attracting the wealthiest clientele to the project It was important to create the highest quality image, portraying a sophisticated lifestyle.
FinBank - Ukraine Banking Group Old corporate identity FinBank - Ukraine Banking Group New corporate identity
FinBank - Ukraine Banking Group The Ukrainian bank, FinBank required a revolutionary upgrade of their corporate identity. Their old corporate was too evocative of a by-gone age and lacked credibility in the 21st century. They asked Claessens to develop a new corporate identity which would give a much more international feel for a forward thinking consumer bank.C O R P O R A T E B A N K I N G C O R P O R A T E B A N K I N G The old corporate identity lacked credibility. The new image developed by Claessens had to be dynamic and appealing when applied to consumer products. As with any corporate it was important to have a memorable symbol which could be used across promotional items and literature.
C O R P O R A T E B A N K I N G C O R P O R A T E B A N K I N G The FinBank corporate identity developed by Claessens also had to be applied to outdoor sig- nage. Here it was important to have good bold standout so as to compete fiercely among the many competitors in a fast moving international market place. Whether the building was modest or domineering the Finbank corporate had to fit in and deliver the intended message of a 21st century bank with a forward looking philosophy. The final image achieved its objective and had the desired presence among the competitors.
Saudia - Dairy Products Old corporate identity Saudia - Dairy Products New corporate identity
Saudia - Dairy Products Saudia Dairy & Foodstuff Company (SADAFCO) is a leader in the UHT (Long Life) Milk market in Saudi Arabia, with the Saudia brand capturing more than half of the Long-Life Milk market and almost a third of Total Drinking Milk. Their old corporate was too basic and lacked any credibility in the FMCG market. Claessens developed a new corporate identity which encompassed the clients requirement to communicate in both English and Arabic languages.D A I R Y C O R P O R A T E D A I R Y C O R P O R A T E As with any corporate identity in the 21st century, the ability to achieve good standout on the World Wide Web is crucial to success. The simplicity of the Saudia identity leant itself well to endorsing the companys online profile. Whilst projecting the correct image at corporate level the new identity came to life when applied across all the companys packaging.
Guards Polo Club - Corporate New corporate identity Guards Polo Club Corporate The Guards Polo Club is the polo club most closely associated with the British Royal Family. The Club is based at Smiths Lawn, in Windsor Great Park, so with such a rich and prestigious background, it followed that the corporate identity must reflect the origins of the club.S P O R T C O R P O R A T E
S P O R T C O R P O R A T E S P O R T C O R P O R A T E Whilst projecting the prestige of the Guards Polo Club, the new corporate also had to be adaptable to a variety of merchandise and promotional literature. Claessens ensured that the new company corporate had the versatility to endorse the club across a broad range of media.
M旦venpick - Restaurants & Hotels Old corporate identity M旦venpick - Restaurants & Hotels New corporate identity
M旦venpick - Restaurants & Hotels M旦venpick of Switzerland required an evolutionary upgrade of their corporate identity. Their old corporate had a tired feel to it and lacked the upmarket image that the company wished to project. Claessens were asked to develop a new corporate identity which would keep the essence of the current image whilst achieving a higher quality feel.C O R P O R A T E H O T E L S C O R P O R A T E H O T E L S The old corporate identity required an uplift The requirement to apply the new brand identity to a variety of products and retail signage called for a strong, bold and adaptable design. A memorable symbol that would standout even when applied to the smallest of media was achieved .
C O R P O R A T E H O T E L SC O R P O R A T E H O T E L S The corporate had to lend itself to a variety of applications from exclusive Hotels to the packaging of the companys array of exclusive products and even the companys online presence. The final image achieved its objective and had the desired effect whether endorsing Hotels or retail outlets.
Bottles, Boeing's, Buildings and Banks
Bottles, Boeing's, Buildings and Banks
Claessens House, 3 Mandeville Place, London W1U 3AP Telephone +44 (0) 20 7935 0770 www.claessensglobal.com
Bottles, Boeing's, Buildings and Banks

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Bottles, Boeing's, Buildings and Banks

  • 2. Claessens House, 3 Mandeville Place, London W1U 3AP Telephone +44 (0) 20 7935 0770 www.claessensglobal.com Over many years we have worked with some of the largest and most prestigious companies in the world. The following pages give an overview of our expertise in Corporate Identity Design and demonstrate how we have helped our clients to achieve success in the ever competitive world of branding. C O R P O R A T E I D E N T I T Y D E S I G N
  • 3. Russian Standard and Imperia Private Banking Group Having developed the world famous Russian Standard Vodka brand, Claessens were invited to develop the corporate image for Rousts Imperia private banking group. This corporate had to be versatile enough to be applied across a variety of media as you will see on the following pages.P R I V A T E B A N K I N G P R I V A T E B A N K I N G The pattern developed exclusively by Claessens for the Russian Standard brand was integrated across the overall group
  • 4. The Presentation Pack for the luxury Imperia credit card had be particularly impressive. After considering several concepts, this crystal globe encasing the credit card was selected. Claessens oversaw the production of the entire packaging. Ensuring that the final presentation had the luxury appeal desired to convey the strong brand corporate identity. The intricate details of the corporate were carried through into the elements of the credit card presentation pack. Imperia is the Private arm of the banking group, and for this a more prestigious image was created. The Russian Standard pattern was carried through into Imperia Private Banking corporate work, giving a subtle link back to the mother Brand. C R E D I T C A R D P R E S E N T A T I O N
  • 5. Livery development for a luxury jet. The result was an aircraft livery which is considered amongst the most intricate and detailed of any liveries attempted before. The finished plane is truly stunning. Every last detail of the aircraft was considered during the development of the livery. Tough restrictions apply to painting aircraft and this meant complex discussions with the aviation authorities. Claessens advised on the application of the design and an necessary revisions were made according to the shape and contours of the plane. P R I V A T E A I R C R A F T L I V E R Y
  • 6. Gallo - Winery Corporate Old corporate identity Gallo - Winery Corporate New corporate identity
  • 7. Gallo Family Vineyards Full strategic positioning advice was given by Claessens in the creation of the new corporate identity. Moving from a name synonymous with the founders, to a bar call that encompasses all generations of the Gallo family.W I N E R Y C O R P O R A T E W I N E R Y C O R P O R A T E The old corporate identity required a lift in order to reflect the modern day Gallo Family Vineyard. The symbol was created as a lasting legacy to the founders the two wise men, while at the same time evoking a splash of wine and the passionate heart of Gallo It was important that the new brand identity had the versatility to brand the companys products whilst also working at a corporate endorsement level.
  • 8. The new corporate needed to be used to endorse the companies online presence, whilst also carrying out its conventional role on the company packaging. Following the development of the new corporate identity. Claessens subsequently developed the whole Gallo tier system of wine branding, quality and price expectation as well as stand out on shelf. GALLO SALES UP 35% Gallo entered the overall top 50 ranking with a sales rise of 35% to 贈140M. E&J Gallos re-branding of its core range under the Gallo Family umbrella, intended to boost on-shelf recognition, appears to have paid off. Marketing August 2007 W I N E R Y C O R P O R A T E W I N E R Y C O R P O R A T E
  • 9. March辿 - Retail & Restaurants Old corporate identity March辿 - Retail & Restaurants New corporate identity
  • 10. March辿- M旦venpick March辿 required an evolutionary upgrade of their corporate identity for their European chain of shops and restaurants. Their old corporate was tired and falling behind in a traditionally highly competitive sector. Claessens developed a new corporate identity which was sympathetic to the existing presentation but with enough energy to engage a modernising and knowledgeable consumer.R E T A I L & R E S T A U R A N T S R E T A I L & R E S T A U R A N T S A memorable symbol that would standout even when applied to the smallest of media was achieved. The old corporate identity lacked credibility. The requirement to apply the new brand identity to a variety of products and retail signage called for a strong, bold and adaptable design.
  • 11. R E T A I L & R E S T A U R A N T S As with any corporate identity in the 21st century, the ability to achieve good stand out on the World Wide Web is crucial to success. The simplicity of the March辿 identity lent itself well to endorsing the companys online profile. It was imperative that the new March辿 corporate was recognisable at a distance when travelling at speed in a vehicle.
  • 12. Antinori - Winery Corporate Initially designed by Claessens in 1994 Antinori - Winery Corporate Upgraded by Claessens in 2009
  • 13. Antinori - Winery Corporate Marchesi Antinori Srl is one of the largest Italian wine companies and can trace its history back to 1385. Their innovations played a large part in the Super-Tuscan revolution of the 1970s. With such a rich history the brand corporate had to reflect this background whilst also working in harmony with the companys state of the art winery.W I N E R Y C O R P O R A T E W I N E R Y C O R P O R A T E Claessens ensured that the new company corporate had the versatility to endorse the winery online as well as in its traditional settings. Claessens recommended to use 26 Generazioni as a more emotional way of communicating the incredible family history.
  • 14. W I N E R Y C O R P O R A T E W I N E R Y C O R P O R A T E The new corporate was used successfully across the companys range of wines, helping to create an internationally recognised brand image. As well as being suitable for corporate applications, the new identity had to be versatile enough to be applied to more functional items in order to complete the finishing touches.
  • 15. Red October Residence Claessens were commissioned by an investment group to create the corporate identity for a new lifestyle venture. Creating apartments and luxury environment within the original Red October chocolate factory, on the banks of the Moscow river, opposite the Kremlin in Moscow.L U X U R Y R E T A I L L U X U R Y R E T A I L The design of the new identity had to communicate luxury, attracting the wealthiest clientele to the project It was important to create the highest quality image, portraying a sophisticated lifestyle.
  • 16. FinBank - Ukraine Banking Group Old corporate identity FinBank - Ukraine Banking Group New corporate identity
  • 17. FinBank - Ukraine Banking Group The Ukrainian bank, FinBank required a revolutionary upgrade of their corporate identity. Their old corporate was too evocative of a by-gone age and lacked credibility in the 21st century. They asked Claessens to develop a new corporate identity which would give a much more international feel for a forward thinking consumer bank.C O R P O R A T E B A N K I N G C O R P O R A T E B A N K I N G The old corporate identity lacked credibility. The new image developed by Claessens had to be dynamic and appealing when applied to consumer products. As with any corporate it was important to have a memorable symbol which could be used across promotional items and literature.
  • 18. C O R P O R A T E B A N K I N G C O R P O R A T E B A N K I N G The FinBank corporate identity developed by Claessens also had to be applied to outdoor sig- nage. Here it was important to have good bold standout so as to compete fiercely among the many competitors in a fast moving international market place. Whether the building was modest or domineering the Finbank corporate had to fit in and deliver the intended message of a 21st century bank with a forward looking philosophy. The final image achieved its objective and had the desired presence among the competitors.
  • 19. Saudia - Dairy Products Old corporate identity Saudia - Dairy Products New corporate identity
  • 20. Saudia - Dairy Products Saudia Dairy & Foodstuff Company (SADAFCO) is a leader in the UHT (Long Life) Milk market in Saudi Arabia, with the Saudia brand capturing more than half of the Long-Life Milk market and almost a third of Total Drinking Milk. Their old corporate was too basic and lacked any credibility in the FMCG market. Claessens developed a new corporate identity which encompassed the clients requirement to communicate in both English and Arabic languages.D A I R Y C O R P O R A T E D A I R Y C O R P O R A T E As with any corporate identity in the 21st century, the ability to achieve good standout on the World Wide Web is crucial to success. The simplicity of the Saudia identity leant itself well to endorsing the companys online profile. Whilst projecting the correct image at corporate level the new identity came to life when applied across all the companys packaging.
  • 21. Guards Polo Club - Corporate New corporate identity Guards Polo Club Corporate The Guards Polo Club is the polo club most closely associated with the British Royal Family. The Club is based at Smiths Lawn, in Windsor Great Park, so with such a rich and prestigious background, it followed that the corporate identity must reflect the origins of the club.S P O R T C O R P O R A T E
  • 22. S P O R T C O R P O R A T E S P O R T C O R P O R A T E Whilst projecting the prestige of the Guards Polo Club, the new corporate also had to be adaptable to a variety of merchandise and promotional literature. Claessens ensured that the new company corporate had the versatility to endorse the club across a broad range of media.
  • 23. M旦venpick - Restaurants & Hotels Old corporate identity M旦venpick - Restaurants & Hotels New corporate identity
  • 24. M旦venpick - Restaurants & Hotels M旦venpick of Switzerland required an evolutionary upgrade of their corporate identity. Their old corporate had a tired feel to it and lacked the upmarket image that the company wished to project. Claessens were asked to develop a new corporate identity which would keep the essence of the current image whilst achieving a higher quality feel.C O R P O R A T E H O T E L S C O R P O R A T E H O T E L S The old corporate identity required an uplift The requirement to apply the new brand identity to a variety of products and retail signage called for a strong, bold and adaptable design. A memorable symbol that would standout even when applied to the smallest of media was achieved .
  • 25. C O R P O R A T E H O T E L SC O R P O R A T E H O T E L S The corporate had to lend itself to a variety of applications from exclusive Hotels to the packaging of the companys array of exclusive products and even the companys online presence. The final image achieved its objective and had the desired effect whether endorsing Hotels or retail outlets.
  • 28. Claessens House, 3 Mandeville Place, London W1U 3AP Telephone +44 (0) 20 7935 0770 www.claessensglobal.com