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Bounce Book

Chris Hill
Chris Hill

This document discusses multiple advertising campaigns created by bounce that achieved successful results for various clients. It summarizes several campaigns that generated substantial revenue increases and recognition awards. It also discusses bounce's work repositioning brands, launching new products and services, and defining communities. Several older, award-winning campaigns from bounce's archives are also highlighted.

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Bounce Book
Bounce Book
Bounce Book
Working with bounce since 2002, Crescent Resources Palmetto Bluff has achieved sales of more than $557 million.
Bounce Book
Our campaign resulted in transactions worth $137 million from the end of 2003 through 2007.
Bounce Book
The Have any books lying around? campaign for the Greenville Literacy Association generated record levels of attendance and volunteer support as well as matching the all-time high for revenue earned from the annual used book sale.
Bounce Book
Our campaign produced an overall 55% increase in inquiries, netting over $102 million in incremental revenue, for an ROI of approximately 20:1. It was also recognized by the Travel Industry Association, Hospitality Sales & Marketing Association and the Southeast Tourism Society for creative excellence.
Bounce Book
Our work produced $12.7 million in golf-related tax collections, boosting the states golf industry income to a whopping $260 million for 2006.
Bounce Book
How do you create an ad for knitting and crocheting tools thats fresh, contemporary and unexpected? Over a martini, of course.
Bounce Book
bounces advertising efforts helped Lake James exceed sales goals for three consecutive years.
Bounce Book
ARRHYTHMIA? THATS OKAY. I CANT DANCE EITHER. LEARN THE TRUTH. AnMedHealth.org P.V.D.? ISNT THAT A BRAND OF UNDERWEAR? LEARN THE TRUTH. AnMedHealth.org Our Everyday Experts campaign increased awareness and preference, resulting in double-digit increases in cardiovascular procedures and surgeries.
Bounce Book
By taking a humorous approach to a normally serious category, the AnMed Health Everyday Experts campaign generated widespread positive buzz for our client as well as Best of Show recognition at the 2007 NC/SC Healthcare Marketing Awards.
Bounce Book
This striking brand campaign elegantly reflects the developments uncompromising commitment to preservation, conservation and stewardship.
Bounce Book
The community-minded banks of The South Financial Group needed an engaging and flexible ad series that could be customized by each branch, but would maintain brand consistency across the network. No problem.
Bounce Book
Working with the team at Laura Ashley, were repositioning and reigniting this classic brand into a relevant, contemporary retail powerhouse.
Bounce Book
By defining Daniel Island as A Town. An Island. A Way of Life. on a national stage, we helped this community become the Charleston address.
Bounce Book
When Tiger Woods announced plans to design his first American golf course at The Cliffs, our job was both big and simple: let the world know!
Bounce Book
Our advertising/PR campaign generated over 1,000,000 hits to the Jubilee website in less than three months and 3,313 page views per day.
Old Friends The following pages feature a collection of our older work for clients past and present. And while our archives are deep in work that has been both creative and successful, these are a few favorites we wanted to share.
Some call it futbol. Some call it soccer. Mitre called this workand the results it generatedterrific. Our work for Shakespeare was so successful, competitors took to calling this innovative fishing rod the whupping stick.
The worlds leading thread manufacturer had a colorful story to telland we found an equally colorful way to tell it. When we created the name and the mark for Wild Dunes, we laid a foundation of success for one of the most recognized resorts in the country.
We helped CCA put the shine back on the Pinehurst brand. Our work for BI-LO, and the creation of the beloved icon Walter, stands as one of the grocery categorys great success stories.
Working with HBOs Multicultural Division, we developed The Click campaign to help introduce a new season of innovative original programming for the network. We didnt just make ice cream lovers want Mayfieldwe made them need it.
Bounce Book
201 riverplace, suite 400 greenville, sc 29601 www.thebounceagency.com

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Bounce Book

  • 4. Working with bounce since 2002, Crescent Resources Palmetto Bluff has achieved sales of more than $557 million.
  • 6. Our campaign resulted in transactions worth $137 million from the end of 2003 through 2007.
  • 8. The Have any books lying around? campaign for the Greenville Literacy Association generated record levels of attendance and volunteer support as well as matching the all-time high for revenue earned from the annual used book sale.
  • 10. Our campaign produced an overall 55% increase in inquiries, netting over $102 million in incremental revenue, for an ROI of approximately 20:1. It was also recognized by the Travel Industry Association, Hospitality Sales & Marketing Association and the Southeast Tourism Society for creative excellence.
  • 12. Our work produced $12.7 million in golf-related tax collections, boosting the states golf industry income to a whopping $260 million for 2006.
  • 14. How do you create an ad for knitting and crocheting tools thats fresh, contemporary and unexpected? Over a martini, of course.
  • 16. bounces advertising efforts helped Lake James exceed sales goals for three consecutive years.
  • 18. ARRHYTHMIA? THATS OKAY. I CANT DANCE EITHER. LEARN THE TRUTH. AnMedHealth.org P.V.D.? ISNT THAT A BRAND OF UNDERWEAR? LEARN THE TRUTH. AnMedHealth.org Our Everyday Experts campaign increased awareness and preference, resulting in double-digit increases in cardiovascular procedures and surgeries.
  • 20. By taking a humorous approach to a normally serious category, the AnMed Health Everyday Experts campaign generated widespread positive buzz for our client as well as Best of Show recognition at the 2007 NC/SC Healthcare Marketing Awards.
  • 22. This striking brand campaign elegantly reflects the developments uncompromising commitment to preservation, conservation and stewardship.
  • 24. The community-minded banks of The South Financial Group needed an engaging and flexible ad series that could be customized by each branch, but would maintain brand consistency across the network. No problem.
  • 26. Working with the team at Laura Ashley, were repositioning and reigniting this classic brand into a relevant, contemporary retail powerhouse.
  • 28. By defining Daniel Island as A Town. An Island. A Way of Life. on a national stage, we helped this community become the Charleston address.
  • 30. When Tiger Woods announced plans to design his first American golf course at The Cliffs, our job was both big and simple: let the world know!
  • 32. Our advertising/PR campaign generated over 1,000,000 hits to the Jubilee website in less than three months and 3,313 page views per day.
  • 33. Old Friends The following pages feature a collection of our older work for clients past and present. And while our archives are deep in work that has been both creative and successful, these are a few favorites we wanted to share.
  • 34. Some call it futbol. Some call it soccer. Mitre called this workand the results it generatedterrific. Our work for Shakespeare was so successful, competitors took to calling this innovative fishing rod the whupping stick.
  • 35. The worlds leading thread manufacturer had a colorful story to telland we found an equally colorful way to tell it. When we created the name and the mark for Wild Dunes, we laid a foundation of success for one of the most recognized resorts in the country.
  • 36. We helped CCA put the shine back on the Pinehurst brand. Our work for BI-LO, and the creation of the beloved icon Walter, stands as one of the grocery categorys great success stories.
  • 37. Working with HBOs Multicultural Division, we developed The Click campaign to help introduce a new season of innovative original programming for the network. We didnt just make ice cream lovers want Mayfieldwe made them need it.
  • 39. 201 riverplace, suite 400 greenville, sc 29601 www.thebounceagency.com