The document summarizes a blogger's experience creating a blog called "Bow Tie 365" where he posted daily for an entire year while wearing bow ties. Some key points:
- The blog was created to build daily discipline and blogging skills through a 365-day project focused on bow ties.
- Over the year, the blog received over 7,400 views and was featured in local newspapers and online articles.
- The blogger learned skills like using WordPress, mobile blogging, and video creation.
- Analysis of the blog's traffic showed most visitors came from search engines, with Facebook and other sites also driving traffic.
- Lessons included planning ahead, being ready to promote
2. So, why bow ties
Why I started the blog Beside, bow ties are cool
 Experience a 365 day
project
 Build a daily discipline
 People responded
when I wear a bow tie
 Develop blogging
skills
3. Bow Tie 365 Overview
 First post on October 31, 2011
(Day 1 – Welcome)
 Over 7400 website views
 Articles in local papers and nationally online
 Local online tie shop (www.buyyourties.com)
provide some bow ties for the project
 Last post was on November 1, 2012
(Fame is Fleeting)
4. Some New Blogging Skills
Using WordPress
Posting from Smart Phone
Blogging while traveling
Creating Videos
5. Bow Ties by the Numbers
2500
Bowtie OC Register Article
2000
365
1500
had
1000
7407
500
visitors
0
Visitors by Month
6. Top Referrers
Top Referrers
Where John Chow Dot Com
3%
MSNBC 43 Other
4%
did I OC Register
Sources
7%
5%
get my
visitors Facebook
13%
Search Engines
51%
Networked Blogs
17%
7. Lessons Learned
Plan Ahead Be Ready
 Look at upcoming  Once the Article is
dates, holidays, and out, it’s a little late to
leap year be ready
 Have a few blog in  Be clear about what
our back pocket you want from the
 Contingencies for blog
emergencies  Fame fades quickly