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ACUBE   SERVICES PVT. LTD. Kumar satyam Mba (entrepreneurship and leadership) ACUBE
RURAL TOURISM-THE EMERGING CONCEPT Tourism industry  one of the largest and The fastest growing Tapped areas Historical scenic architectural sites Adventure tourism Rural tourism  The untapped and unexplored
The Company.. ACUBE Aims & Objectives Creating and developing the market of rural tourism Development of rural areas by assisting its customers to actively participate in the community services Act as an interface between rural small scale industries and our customers
USP  SERVICES ACUBE   intends to pioneer into the rural tourism market providing the following high quality services to its customers Booking and transport to the destination. Boarding and lodging Edutainment (education & entertainment). Traditional Indian arts like yoga, meditation. Facilities like health and fitness services etc. Assistance to students in research and other projects
SEGMENTATION
SEGMENTATION BASIS GEOGRAPHIC Foreign Domestic
MIDDLE AGE STUDENTS AGE SENIOR CITIZENS DOMESTIC TOURISTS
FOREGIN TOURISTS SENIOR CITIZENS WORKING EXECUTIVES STUDENTS YOUNG COUPLES SEGMENTS
TARGET MARKET
TARGET FOREIGN TOURISTS STUDENTS SENIOR CITIZENS
STRATEGY Provide unparalleled service to the tourists in order to gain repeat business and build trust.  Aggressively promote rural tourism exciting activity and those who participate in them as pioneers and socially responsible citizens  Promoting  ACUBE  as tool for education and research
PROMOTION Organizing seminars around the country to promote the concept Media coverage Promotion by using web services  Road Shows Through Travel Agents Additional incentive to first few customers
& PRICING ACUBE will make every effort to maintain a competitive pricing policy as per the market standards FOREIGN TOURISTS  15000 Rs. ( 1 Week) STUDENTS   2000 Rs.  ( 1 Week ) Others   5000 Rs. ( 1 Week )
HIERARCHY
ORGANISATION CHAIRMAN NATIONAL HEAD (MKT.) NATIONAL HEAD (FIN) MANAGER MKT. EXEC. SUPPORT STAFF ACCOUNTANT AND COMPUTER OPERATOR REGIONAL COORDINATOR CUM COMPUTER OPERATOR MKT. EXEC SUPPORT STAFF CHAPTER CONTROLLER
STRUCTURE
HO CHAPTERS CHAPTERS CHAPTERS VILLAGE 5 ( 2 ACRES) VILLAGE 4 (2 ACRES) VILLAGE 3 (2 ACRES) VILLAGE 2(2 ACRES) VILLAGE 1 (2 ACRES) KITCHENS 2 HALLS 2 TOILETS 20 HUTS 40
MONEY
COST Fixed- IN Rs. LAND & BUILDING ( Huts and other infrastructure)  4800000 Rs. OTHER ASSETS ( Furniture computers etc)   475000 Rs. TOTAL FIXED COST 5275000
Variable  ( Per Quarter)  In Rs. POWER   120000 PHONE   180000 MOBILE   60000 RENT  ( Office Space in Delhi Mumbai etc.)  165000
WEB SPACE COST   15000 TRANSPORT COST   540000  TRAVELLING   90000  ADVERTISING   2500000 TOTAL VARIABLE COST   WEBSITE DEVELOPMENT & MAINTAINANCE   30000
SOURCES OF FINANCE SOURCE IN Rs. CAPITAL INVESTED 6000000 LOAN 3000000 TOTAL FUNDS 9000000
REVENUES   (Yearly) Category No. of Tourists   Revenue/tourist (rs.) Total (rs.) Foreign tourists   900 15000 13500000 Domestic Tourists   800 5000 4000000 Students   200 2000 400000 TOTAL REVENUES   17900000
BREAKEVEN AND BALANCE SHEET cost structure.xls
FUTURE.. Expanding the scope of operations by inclusion of villages all over India. Increase in customer base through aggressive marketing and promotion Extension of services in areas like adventure sports etc. Tie-up with govt. agencies for the development of the rural infrastructure for better services.

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Bplan Acube

  • 1. ACUBE SERVICES PVT. LTD. Kumar satyam Mba (entrepreneurship and leadership) ACUBE
  • 2. RURAL TOURISM-THE EMERGING CONCEPT Tourism industry one of the largest and The fastest growing Tapped areas Historical scenic architectural sites Adventure tourism Rural tourism The untapped and unexplored
  • 3. The Company.. ACUBE Aims & Objectives Creating and developing the market of rural tourism Development of rural areas by assisting its customers to actively participate in the community services Act as an interface between rural small scale industries and our customers
  • 4. USP SERVICES ACUBE intends to pioneer into the rural tourism market providing the following high quality services to its customers Booking and transport to the destination. Boarding and lodging Edutainment (education & entertainment). Traditional Indian arts like yoga, meditation. Facilities like health and fitness services etc. Assistance to students in research and other projects
  • 6. SEGMENTATION BASIS GEOGRAPHIC Foreign Domestic
  • 7. MIDDLE AGE STUDENTS AGE SENIOR CITIZENS DOMESTIC TOURISTS
  • 8. FOREGIN TOURISTS SENIOR CITIZENS WORKING EXECUTIVES STUDENTS YOUNG COUPLES SEGMENTS
  • 10. TARGET FOREIGN TOURISTS STUDENTS SENIOR CITIZENS
  • 11. STRATEGY Provide unparalleled service to the tourists in order to gain repeat business and build trust. Aggressively promote rural tourism exciting activity and those who participate in them as pioneers and socially responsible citizens Promoting ACUBE as tool for education and research
  • 12. PROMOTION Organizing seminars around the country to promote the concept Media coverage Promotion by using web services Road Shows Through Travel Agents Additional incentive to first few customers
  • 13. & PRICING ACUBE will make every effort to maintain a competitive pricing policy as per the market standards FOREIGN TOURISTS 15000 Rs. ( 1 Week) STUDENTS 2000 Rs. ( 1 Week ) Others 5000 Rs. ( 1 Week )
  • 15. ORGANISATION CHAIRMAN NATIONAL HEAD (MKT.) NATIONAL HEAD (FIN) MANAGER MKT. EXEC. SUPPORT STAFF ACCOUNTANT AND COMPUTER OPERATOR REGIONAL COORDINATOR CUM COMPUTER OPERATOR MKT. EXEC SUPPORT STAFF CHAPTER CONTROLLER
  • 17. HO CHAPTERS CHAPTERS CHAPTERS VILLAGE 5 ( 2 ACRES) VILLAGE 4 (2 ACRES) VILLAGE 3 (2 ACRES) VILLAGE 2(2 ACRES) VILLAGE 1 (2 ACRES) KITCHENS 2 HALLS 2 TOILETS 20 HUTS 40
  • 18. MONEY
  • 19. COST Fixed- IN Rs. LAND & BUILDING ( Huts and other infrastructure) 4800000 Rs. OTHER ASSETS ( Furniture computers etc) 475000 Rs. TOTAL FIXED COST 5275000
  • 20. Variable ( Per Quarter) In Rs. POWER 120000 PHONE 180000 MOBILE 60000 RENT ( Office Space in Delhi Mumbai etc.) 165000
  • 21. WEB SPACE COST 15000 TRANSPORT COST 540000 TRAVELLING 90000 ADVERTISING 2500000 TOTAL VARIABLE COST WEBSITE DEVELOPMENT & MAINTAINANCE 30000
  • 22. SOURCES OF FINANCE SOURCE IN Rs. CAPITAL INVESTED 6000000 LOAN 3000000 TOTAL FUNDS 9000000
  • 23. REVENUES (Yearly) Category No. of Tourists Revenue/tourist (rs.) Total (rs.) Foreign tourists 900 15000 13500000 Domestic Tourists 800 5000 4000000 Students 200 2000 400000 TOTAL REVENUES 17900000
  • 24. BREAKEVEN AND BALANCE SHEET cost structure.xls
  • 25. FUTURE.. Expanding the scope of operations by inclusion of villages all over India. Increase in customer base through aggressive marketing and promotion Extension of services in areas like adventure sports etc. Tie-up with govt. agencies for the development of the rural infrastructure for better services.