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Brahmaconsult - Profile

Raj Pinjani
Raj Pinjani

Brahmaconsult provides customized business consulting solutions focused on strategy, sales, and marketing for FMCG clients. They deliver strategic planning, new product development, marketing execution, sales management, and IT solutions. Brahmaconsult takes a hands-on approach, not just advising but also executing business plans and marketing activities. Their principal consultant has over 30 years of experience in sales, marketing, and operations for food and beverage brands.

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Creating Value For You A Presentation by Brahmaconsult
Brahmaconsult: High Notes Delivers Customized solutions Strategizes, develops plans, executes plans Builds clients marketing & sales muscle on BOT basis Primary focus on FMCG sector Primary focus on Business Strategy, Sales & Marketing Brings to the table experience of over 35 years Experience with brands like Rasna, Mothers Recipe, Fena, Usha, Gabriel, Indomie
Brahmaconsult: Hands-on Always Brahmaconsult team has experience in Processed Foods, Beverages, Detergents, Brown Goods, LED Lighting & Online Retail Getting hands dirty: We work in the field & lead from the front Walk the Talk: We dont advise and walk away. We work with you, for you, and help build your organization
Brahmaconsult Walks The Talk Most consulting companies advise Some execute strategy Brahmaconsult will execute all the way: - Diagnose - Develop & execute strategy - Build business plan - Execute the business plan Brahmaconsult will co-own your business plan Brahmaconsult walks the talk
Brahmaconsult: Providing Full Service Strategic business planning Marketing strategy & execution New product development & launching Sales strategy, planning & management Channel management: Audit, development, management, Modern Trade, Online sales, rural markets Human resources interventions, viz., performance management systems, recruitment & training IT solutions for enhanced productivity, viz., ERP, DMS, SFA, BI
Strategic Business Planning & Execution Process Internalize clients vision, strengths, resource allocation & scaling time-frame Build 3-year or 5-year Business Plan, incorporating inter alia: - Industry size & growth - Market share projection - Sales plan - Product costings - Launch schedule - Plant location - Manpower plan - Promotion plan - P&L with inflation-indexing, break-even and pay-back Client sign-off at every stage Execution: Client focuses on core strengths and Brahmaconsult executes important parts of plan, e.g., sales & marketing
Marketing Strategy, Planning & Execution In fiercely competitive markets, important to get strategy right: - Defining Target Group - Identify Differentiators - Positioning - Competitive advantage - Pricing - Packaging - Promotions Brahmaconsult delivers research-based strategy to client Once client signs off on strategy, then marketing plan is prepared If client desires, Brahma Opulence will execute the marketing plan for defined tenure Brahmaconsult specializes in new product development & launch
Hands-on Execution of Marketing Plan Develop packaging Develop creatives for mass media & point-of-sale material Develop & execute promotions, incl. sourcing of promotional items Manage media plan & media buying, incl. online marketing Recruit brand managers Appoint & manage agencies for: - Market research - Advertising - Media planning & buying - Public Relations Execute clients marketing function on BOT basis
Brahmaconsults New Product Launch Module Resource audit, Competency analysis, synergies in manufacturing and/or distribution Consumer research to identify need-gaps, concept-testing, purchase disposition, etc. Short-listing of winning products, estimation of sales volumes, business plan, test marketing etc.
Sales Strategy Define resource allocation Define Market share objectives Select Channels Select geographies Select SKUs Retail outlet coverage Scaling over defined time-frame
Sales Plan: Prepare & Execute Sales Plan will contain inter alia: - Market shares - Expansion plan for geographies & SKUs - Retail Outlet Coverage Plan: Channel-wise, State-wise & major town-wise: Coverage frequency, Journey cycles - Manpower plan including expenses - Training plan - Reporting: Cycles & formats - Automation plans Execution on BOT basis, wherein Brahmaconsult will develop & manage clients sales function, leaving the client to focus on his core strengths
Channel Management Distribution Audit Channel Strengthening / Re-structuring Optimization of ROI for channel partners Hands-on management of channel sales, if required, on turn-key basis Account management services for Modern Trade, including inter alia managing activation programs Rural market penetration programs, including inter alia refinement of product offerings, packaging, pricing, channel reach & promotions
Human Resource Management Design organization structure Design performance management system, job descriptions, KRAs etc Search & recruit Devise training programs for development of skills & improvement of performance
IT for Enhanced Productivity & Better Performance Brahmaconsult helps clients select, purchase & implement cost-effective IT solutions for: - ERP - Business Intelligence - Distribution Management System - Sales Force Automation
Profile of Raj Pinjani, Principal Consultant Engineer and alumnus of prestigious IIM, Ahmedabad Over 30 years of experience in managing sales, marketing and operations in diverse industries. Worked with brands such as Rasna, Mothers Recipe, Usha, Niky-Tasha, Fena, and Indomie. Over 20 years experience in the food and beverage industry including being the President of Rasna Private Limited, Chief Operating Officer of Mothers Recipe Division of Desai Brothers Limited and Chief Operating Officer of Lagos-based De-United Foods Industries Limited. Key achievements include: - Building & revamping distribution networks - Successful launch of many new products in India and abroad - Leading marketing initiatives for leading brands - Leading procurement of product inputs, promotional inputs and machinary - Building strong networks of franchisee manufacturers across locations in India Key strengths include strong analytical ability, high degree of adaptability, strong leadership qualities, excellent communication skills and all-round management skills.
Come Lets build a world-class business Together

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Brahmaconsult - Profile

  • 1. Creating Value For You A Presentation by Brahmaconsult
  • 2. Brahmaconsult: High Notes Delivers Customized solutions Strategizes, develops plans, executes plans Builds clients marketing & sales muscle on BOT basis Primary focus on FMCG sector Primary focus on Business Strategy, Sales & Marketing Brings to the table experience of over 35 years Experience with brands like Rasna, Mothers Recipe, Fena, Usha, Gabriel, Indomie
  • 3. Brahmaconsult: Hands-on Always Brahmaconsult team has experience in Processed Foods, Beverages, Detergents, Brown Goods, LED Lighting & Online Retail Getting hands dirty: We work in the field & lead from the front Walk the Talk: We dont advise and walk away. We work with you, for you, and help build your organization
  • 4. Brahmaconsult Walks The Talk Most consulting companies advise Some execute strategy Brahmaconsult will execute all the way: - Diagnose - Develop & execute strategy - Build business plan - Execute the business plan Brahmaconsult will co-own your business plan Brahmaconsult walks the talk
  • 5. Brahmaconsult: Providing Full Service Strategic business planning Marketing strategy & execution New product development & launching Sales strategy, planning & management Channel management: Audit, development, management, Modern Trade, Online sales, rural markets Human resources interventions, viz., performance management systems, recruitment & training IT solutions for enhanced productivity, viz., ERP, DMS, SFA, BI
  • 6. Strategic Business Planning & Execution Process Internalize clients vision, strengths, resource allocation & scaling time-frame Build 3-year or 5-year Business Plan, incorporating inter alia: - Industry size & growth - Market share projection - Sales plan - Product costings - Launch schedule - Plant location - Manpower plan - Promotion plan - P&L with inflation-indexing, break-even and pay-back Client sign-off at every stage Execution: Client focuses on core strengths and Brahmaconsult executes important parts of plan, e.g., sales & marketing
  • 7. Marketing Strategy, Planning & Execution In fiercely competitive markets, important to get strategy right: - Defining Target Group - Identify Differentiators - Positioning - Competitive advantage - Pricing - Packaging - Promotions Brahmaconsult delivers research-based strategy to client Once client signs off on strategy, then marketing plan is prepared If client desires, Brahma Opulence will execute the marketing plan for defined tenure Brahmaconsult specializes in new product development & launch
  • 8. Hands-on Execution of Marketing Plan Develop packaging Develop creatives for mass media & point-of-sale material Develop & execute promotions, incl. sourcing of promotional items Manage media plan & media buying, incl. online marketing Recruit brand managers Appoint & manage agencies for: - Market research - Advertising - Media planning & buying - Public Relations Execute clients marketing function on BOT basis
  • 9. Brahmaconsults New Product Launch Module Resource audit, Competency analysis, synergies in manufacturing and/or distribution Consumer research to identify need-gaps, concept-testing, purchase disposition, etc. Short-listing of winning products, estimation of sales volumes, business plan, test marketing etc.
  • 10. Sales Strategy Define resource allocation Define Market share objectives Select Channels Select geographies Select SKUs Retail outlet coverage Scaling over defined time-frame
  • 11. Sales Plan: Prepare & Execute Sales Plan will contain inter alia: - Market shares - Expansion plan for geographies & SKUs - Retail Outlet Coverage Plan: Channel-wise, State-wise & major town-wise: Coverage frequency, Journey cycles - Manpower plan including expenses - Training plan - Reporting: Cycles & formats - Automation plans Execution on BOT basis, wherein Brahmaconsult will develop & manage clients sales function, leaving the client to focus on his core strengths
  • 12. Channel Management Distribution Audit Channel Strengthening / Re-structuring Optimization of ROI for channel partners Hands-on management of channel sales, if required, on turn-key basis Account management services for Modern Trade, including inter alia managing activation programs Rural market penetration programs, including inter alia refinement of product offerings, packaging, pricing, channel reach & promotions
  • 13. Human Resource Management Design organization structure Design performance management system, job descriptions, KRAs etc Search & recruit Devise training programs for development of skills & improvement of performance
  • 14. IT for Enhanced Productivity & Better Performance Brahmaconsult helps clients select, purchase & implement cost-effective IT solutions for: - ERP - Business Intelligence - Distribution Management System - Sales Force Automation
  • 15. Profile of Raj Pinjani, Principal Consultant Engineer and alumnus of prestigious IIM, Ahmedabad Over 30 years of experience in managing sales, marketing and operations in diverse industries. Worked with brands such as Rasna, Mothers Recipe, Usha, Niky-Tasha, Fena, and Indomie. Over 20 years experience in the food and beverage industry including being the President of Rasna Private Limited, Chief Operating Officer of Mothers Recipe Division of Desai Brothers Limited and Chief Operating Officer of Lagos-based De-United Foods Industries Limited. Key achievements include: - Building & revamping distribution networks - Successful launch of many new products in India and abroad - Leading marketing initiatives for leading brands - Leading procurement of product inputs, promotional inputs and machinary - Building strong networks of franchisee manufacturers across locations in India Key strengths include strong analytical ability, high degree of adaptability, strong leadership qualities, excellent communication skills and all-round management skills.
  • 16. Come Lets build a world-class business Together