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Brains Behind Indian Brands

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Ankit Saxena
Ankit Saxena

This document provides summaries of several branding masterminds and their innovative strategies in 2008, including: 1) Barack Obama, who overcame challenges to become the first African American President of the United States through an online campaign with YouTube videos and online donations. 2) Rajesh Sawhney, CEO of BIG Entertainment, who expanded their television and radio brands across multiple countries through new channels and stations. 3) Liu Qi, President of the Beijing Organizing Committee, who oversaw the 2008 Olympics in Beijing and tackled protests through various planning and construction phases.

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Brains that built Brands in 2008
Introduction Faces behind the success of brands. Countering Economic turmoil with INNOVATIVE STRATEGIES Branding Masterminds => creating history in 2008. Made brands part of our lives & daily vocabulary.
BARACK OBAMA First Afro American President of THE UNITED STATES OF AMERICA Overcoming challenges : Afro American Half Muslim Stringent Poll Budget Extremely tough competition. If there is anyone out there who still doubts that America is a place where all things are possible... Tonights your answer.
The Man Behind this MIRACLE
Strategies Adopted By David Axelrod First Campaign : Video on You Tube. Advertisement with Paul Simons Daughter. Online Donations $ 30 million by Jan 2008 $ 280,011,968 by Oct 2008 Youth Interaction : Youtube, Facebook, My Space
BIG ENTERTAINMENT Multi Billion Dollar Hollywood deals. Single monolithic consumer entertainment brand BIG . Innovative Business models in the internet - Zapak & BigAdda. Introduction of 20 new channels by 2009-10. Expansion of BIG FM to countries like Singapore , South Africa , US & UK . Rajesh Sawhney CEO, BIG Entertainment
Beijing Olympics 2008 A state-of-the-art Olympic Village. (over 66 hectare). 4.7 billion spectators. Participation : 11,000 Athletes. 204 countries. Tackled protests in Tibet. Took the Olympics to a new level Liu Qi, President, BOCOG* * BOCOG = Beijing Organizing Committee of the Olympic Games
Strategies Implemented Phase I : Roping Sponsors Volkswagen, Bank of China etc Phase II : Construction of Olympic Projects 11 stadiums and gymnasiums. Planning security, traffic and logistics. Phase III : Testing and fine tuning. 37 pre-Olympic competitions.
Thus a splendid 姻艶壊顎鉛岳盒彫盒彫
VIRGIN MOBILE INDIA Launched in March 10,2008. Backed by the support of it CMO Prasad Narsimhan. Whacky schemes to survive competition. Brand for the youth. TVCs targeting Generation Y. Prasad Narsimhan CMO,Virgin Mobile India
Indian Premier League Lalit Modi , Chairman , IPL Indias first ever Cricket marketer. Roped in Vijay Mallya, Mukesh Ambani, Shahrukh Khan etc. as team owners. Right blend of cricket and entertainment. TRPs shot up and viewership more 80 millions.
油
GUJARAT Unbeaten at Gujarats 2008 Assembly Elections. Brought investment proposals worth Rs. 62,442 crores upto March 2008. Adopted entrepreneurial skills to rebuild Gujarat. Aim of making Gujarat the industrial hub. 24-hour hotline number. I want my Gujarat to be the best.. - Narendra Modi.
AKSHAY KUMAR Re-written the rules of the Indian movie business. USP : Great looks, originality and modesty. Top Bollywood grosser since past 2 years. Brands : Thumps Up, Levis, Xbox 360, Grasim etc.
The AKSHAY Magic.
CNBC油 Awaaz Consumer Awards 2008 Akshay Kumar winning the Brand Ambassador of the year.
What could be a solution????
And here comes his solution
TATA MOTORS Display of Tata Nano at Auto Expo 2008. Acquisition of European marquee brands JLR. Presence in all automotive segments. Fought against all controversies.
U.T.V. Transformed UTV into a 360 o entertainment company. Launched Differentiated channels : UTV Motion Pictures UTV Spotboy UTV World Movies UTV Movies UTVi Bindass Bindass Movies Ronnie Screwvala CEO, UTV Group
UTV Motion Pictures and UTV Spotboy
HINDUSTAN UNILEVER LTD. Robust growth in 2008 under its CEO Nitin Pranjpe. Net Sales Increase 20% and 34% increase in profit. Continuous Product Line Rationalism. Targeted more market penetration. Nitin Pranjpe, CEO, HUL
油
THANK YOU

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Brains Behind Indian Brands

  • 1. Brains that built Brands in 2008
  • 2. Introduction Faces behind the success of brands. Countering Economic turmoil with INNOVATIVE STRATEGIES Branding Masterminds => creating history in 2008. Made brands part of our lives & daily vocabulary.
  • 3. BARACK OBAMA First Afro American President of THE UNITED STATES OF AMERICA Overcoming challenges : Afro American Half Muslim Stringent Poll Budget Extremely tough competition. If there is anyone out there who still doubts that America is a place where all things are possible... Tonights your answer.
  • 4. The Man Behind this MIRACLE
  • 5. Strategies Adopted By David Axelrod First Campaign : Video on You Tube. Advertisement with Paul Simons Daughter. Online Donations $ 30 million by Jan 2008 $ 280,011,968 by Oct 2008 Youth Interaction : Youtube, Facebook, My Space
  • 6. BIG ENTERTAINMENT Multi Billion Dollar Hollywood deals. Single monolithic consumer entertainment brand BIG . Innovative Business models in the internet - Zapak & BigAdda. Introduction of 20 new channels by 2009-10. Expansion of BIG FM to countries like Singapore , South Africa , US & UK . Rajesh Sawhney CEO, BIG Entertainment
  • 7. Beijing Olympics 2008 A state-of-the-art Olympic Village. (over 66 hectare). 4.7 billion spectators. Participation : 11,000 Athletes. 204 countries. Tackled protests in Tibet. Took the Olympics to a new level Liu Qi, President, BOCOG* * BOCOG = Beijing Organizing Committee of the Olympic Games
  • 8. Strategies Implemented Phase I : Roping Sponsors Volkswagen, Bank of China etc Phase II : Construction of Olympic Projects 11 stadiums and gymnasiums. Planning security, traffic and logistics. Phase III : Testing and fine tuning. 37 pre-Olympic competitions.
  • 9. Thus a splendid 姻艶壊顎鉛岳盒彫盒彫
  • 10. VIRGIN MOBILE INDIA Launched in March 10,2008. Backed by the support of it CMO Prasad Narsimhan. Whacky schemes to survive competition. Brand for the youth. TVCs targeting Generation Y. Prasad Narsimhan CMO,Virgin Mobile India
  • 11. Indian Premier League Lalit Modi , Chairman , IPL Indias first ever Cricket marketer. Roped in Vijay Mallya, Mukesh Ambani, Shahrukh Khan etc. as team owners. Right blend of cricket and entertainment. TRPs shot up and viewership more 80 millions.
  • 12. 油
  • 13. GUJARAT Unbeaten at Gujarats 2008 Assembly Elections. Brought investment proposals worth Rs. 62,442 crores upto March 2008. Adopted entrepreneurial skills to rebuild Gujarat. Aim of making Gujarat the industrial hub. 24-hour hotline number. I want my Gujarat to be the best.. - Narendra Modi.
  • 14. AKSHAY KUMAR Re-written the rules of the Indian movie business. USP : Great looks, originality and modesty. Top Bollywood grosser since past 2 years. Brands : Thumps Up, Levis, Xbox 360, Grasim etc.
  • 16. CNBC油 Awaaz Consumer Awards 2008 Akshay Kumar winning the Brand Ambassador of the year.
  • 17. What could be a solution????
  • 18. And here comes his solution
  • 19. TATA MOTORS Display of Tata Nano at Auto Expo 2008. Acquisition of European marquee brands JLR. Presence in all automotive segments. Fought against all controversies.
  • 20. U.T.V. Transformed UTV into a 360 o entertainment company. Launched Differentiated channels : UTV Motion Pictures UTV Spotboy UTV World Movies UTV Movies UTVi Bindass Bindass Movies Ronnie Screwvala CEO, UTV Group
  • 21. UTV Motion Pictures and UTV Spotboy
  • 22. HINDUSTAN UNILEVER LTD. Robust growth in 2008 under its CEO Nitin Pranjpe. Net Sales Increase 20% and 34% increase in profit. Continuous Product Line Rationalism. Targeted more market penetration. Nitin Pranjpe, CEO, HUL
  • 23. 油