The document outlines various advertising strategies and concepts for a new shoe called the Ultra IV trainer. It proposes billboard, poster, magazine, and radio advertisements featuring exaggerated dunks and athletes promoting the shoe. It also suggests a 30-second jingle or rap ad and a commercial portraying a young amateur basketball player who becomes a pro after getting the Ultra IV's and making a winning shot. The commercial would use visual effects and location shooting to showcase the shoe's performance features.
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Brainstorm adverts
1. Ultra IV
Trainers
Adverts
TV Commercial
Print based
Advertisement
Radio Advert
Billboard featuring
a exaggerated
slam dunk
featuring trainers,
and slogan text.
Poster
advertisement
featuring the
representation
of the product
solely.
Magazine add will
be featured in a
spots magazine
and have an
athlete sporting/
holding the shoe.
Conversation
between a
professional and
amateur, using
persuasive
techniques
Jingle/ rap
advertising the the
trainers for a shot
30 seconds.
Copying Fresh
prince style
General advert
explaining the
features of the
trainers.
Change between being a amateur to a pro
Young boy character
Green Screen (VFX)
Location Court
Voiceover
Persuasion tech: Humour
Gang who all have Ultra
trainers
One guy is the odd one out
Location gym and court.
Green Screen
Dunk Effect
Action
Jumps over the court
Kid practicing in court
Can't dunk
Gets Ultra IVs for playoffs
Scores the winning dunk
Software
Use Motion or after effects
Create Freeze effect
Create Light waves
coming off shoes
