Brainstorming is a technique for generating ideas where participants attack a problem to achieve the maximum number of ideas in the shortest time. It involves explaining the problem, inviting suggestions from all members and recording all ideas without criticism until ideas stop flowing. Effective brainstorming follows rules like no interruptions or criticism, aims for quantity over quality, and ensures fair participation and ownership of the ideas generated. The advantages include generating creative solutions, improving communication, and utilizing human resources efficiently to solve problems faster through group collaboration. After the session, all ideas must be consolidated, evaluated, and followed up on to determine the best solutions.
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BRAINSTROMING
IT IS THE TECHNIQUE OR STRATEGY
OF ATTACKING LITERALLY
STRORMING A PROBLEM TO
ACHIEVE THE MAXIMUM NUMBER OF
IDEAS IN THE SHORTEST POSSIBLE
TIME.
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Method
Explains the purpose & writes the problem
Invite suggestion
Records all inputs
Continue till the flow stops
Hand over to the evaluation committee
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The Advantages
Generation of creative ideas.
Ensure participation & ownership
Fix up talents & contacts
Proper utilization of human resources
Saves hours of research
Improves communication between
members
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The Follow Up
Consolidate all ideas
Hand over to evaluation committee
Confirm to specification & policies
Report with reasons.
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Summary
To conduct brainstorming take ideas from
everyone and jot them down, do not
interrupt any ideas.
Follow-up is a must