Brainstorming the West African App Scene @ Connecting West Africa 2014
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The document discusses brainstorming the West African app scene. It summarizes a meeting agenda covering population needs, successful apps, difficulties, and potential improvements. A case study of the SenMobile startup is presented, which created soccer score apps but struggled to establish partnerships with mobile operators and sports organizations and ultimately ended operations after three seasons. Suggested improvements include more adapted training, local content support, funding, service development support, optimized business models, opening payment APIs, and partnerships between content providers and aggregators.
![Ecosystem / Business Model
? Visibility of the
services
? Difficulty to establish
win-win partnerships
? Revenue sharing
[70%-30%(Op) VS
40%-60%(Op)]
? Service monetization
? Training not adapted
? Lack of funding
Financial and
investment
institutions
Regulator
Human
resources
Mobile service
providers
Companies
Startups
Operators
Service platforms
Customers](https://image.slidesharecdn.com/mobilesenegal-brainstormingthewestafricaappsscenecwa2014env3-140611181301-phpapp01/85/Brainstorming-the-West-African-App-Scene-Connecting-West-Africa-2014-10-320.jpg)
Brainstorming the West African App Scene @ Connecting West Africa 2014
- 1. Brainstorming the West African App Scene Jean-Marie PREIRA jmpreira@gmail.com Christelle SCHARFF scharffc@gmail.com June 2014
- 2. Agenda 1.Introduction 2.Population needs 3.What works? 4.Difficulties and obstacles 5.What could work better?
- 3. 1. Introduction ? Sharing ideas and experiences ? The case of the SenMobile startup ? What works? The most successful and profitable apps ? How can operators partner with developers to drive the app industry?
- 4. About ? Mission: Building capacity & organize the mobile community ? Bootcamps, courses, competitions, conferences, faculty & professional training, mentoring, pilots¡ ? > 450 developers trained ? ~ 10 apps in the stores after mentoring ? Several winners of international competitions ? Participants became entrepreneurs and work in mobile startups & compagnies
- 5. News Entertainment Accounting Communicate 2. Population Needs Mobile phones Financial transactions Games, videos¡ News, information¡ Voice SMS, USSD SMS, Data Data 2G 3G
- 6. 3. What Works? App downloads Mobile money SMS games
- 7. Mobile Money ? Real need ? Budget for marketing and communication necessary
- 8. Most Downloaded Apps from Google Play in Senegal (Source: Distimo Holding B.V. June 9th, 2014) Viber Skype Facebook 33, 37, 55 55 - 200 10,000 to 50,000 downloads worldwide RANKING
- 9. 4. Difficulties and Obstacles Ecosystem Business models Content Population behavior
- 10. Ecosystem / Business Model ? Visibility of the services ? Difficulty to establish win-win partnerships ? Revenue sharing [70%-30%(Op) VS 40%-60%(Op)] ? Service monetization ? Training not adapted ? Lack of funding Financial and investment institutions Regulator Human resources Mobile service providers Companies Startups Operators Service platforms Customers
- 11. Content in Senegal News TV Series Radio programs Sport ? Content can create value ? Need of diverse and quality local content
- 12. Population Behavior Is M4D really the solution?
- 14. ? Live scores of local soccer games (sept. to feb. only) via web site, SMS service and apps for Nokia, Android, BlackBerry and Windows phones ? More than 2000 games covered since 2011 SenMobile¡¯s Experience with NawetaanLive.com
- 16. NawetaanLive.com¡¯s Timeline ? September 2011 - LAUNCH ? Summer 2012 - Initial contacts with operators for partnership to scale ? September 2012 - Partnership with a radio; no finalized partnership with sport organizations ? April 2013 ¨C No finalized partnerships with news web sites ? April 2013 to September 2013 - Follow-up contacts with operators ? January 2014 - Change of revenue sharing with operators ? February 2014 - THE END AFTER 3 SEASONS
- 17. 5. What Could Work Better? ? More adapted training offered at the college level ? More support and mentoring of companies in the production of local content ? More funding ? More support and mentoring in the phases of development and promotion of innovative services ? Win-win business model focusing on mobile service providers ? Opening of mobile payment API and exploration of other billing methods ? Development of partnership between content providers and aggregators
- 18. THANK YOU FOR YOUR ATTENTION! Jean-Marie PREIRA jmpreira@gmail.com Christelle SCHARFF scharffc@gmail.com