Brand & Branding
A brand is defined as the gut feeling customers have about a product, service, organization, or person that provides assurance, trust, and reliability. It is created through branding activities but is ultimately defined by how people perceive it. Branding helps both buyers and sellers by making purchasing decisions easier through differentiation and memorability while lowering risk and allowing for extensions. The value of a strong brand like Coca-Cola is evident from the fact that even without any physical assets, the brand name and formula would allow the company to secure loans of over $100 billion based on the brand equity and goodwill alone.
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Brand & Branding
- 2. So, What is a BRAND?? Alogo Aproduct An identityXThen what is it?? In simple words the word Brand is synonymous to Assurance Trust Reliability To define We can call BRAND as a gut feeling customers have about a product , service , organization or even a person. Brand & Branding
- 3. Is BRAND and BRANDING one and same thing?? You can do BRANDING but Peoplemake the BRAND Brand & Branding
- 4. Why Brand(ing)?? For Buyer For Seller Easy decision making Differentiate Low risk Extensions Mental satisfaction Memorability Brand & Branding
- 5. If all the company's facilities and inventory vanished all around the world, I could walk into any bank and take out a loan of more than $100 Bn based only on the right to the Coca-Cola name and formula Coca Cola Executive Value of a BRAND Brand & Branding
- 6. Cant think of any questions?? Brand & Branding