際際滷

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Brand Activation Projects

Elias Polymeros
Elias Polymeros

Brand Activation Projects for FMCG products ranging from large scale events to product promotion roadshows

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際際滷 Algida Adrenalive Music Festival 02 Carte DOr Activation Roadshow (Grocery Channel) 15 Carte DOr Activation (HO.RE.CA Channel) 22 Brand Activation Projects
Brand Activation Projects
Brand Activation Projects
Brand Activation Projects
Brand Activation Projects
Brand Activation Projects
Brand Activation Projects
Brand Activation Projects
Brand Activation Projects
Brand Activation Projects
Moby Pyx-Lax Raining Pleasure The Dandy Warhols
Body Painting Graffiti Games On Site Happenings
Brand Activation Projects
Brand Activation Projects
Brand Activation Projects
Building Brands The Targets: Re-Activate our consumer through the channel of Super Market in an innovative and different way. Achieve growth. Strengthen our leadership in the channel. The Promotion In A Nutshell: What? A Britsh double-decked bus dressed-up with Carte DOr colours, fully-equipped with audio-visual systems is parking close to the entrance of Super Markets. Where? At the parking lots of 31 large Super Markets in 6 major cities. When? From 21/05 till 21/07 (54 promodays). What Will Offer? A fascinating trip full of taste and indulgence in Carte D Or world. The Benefit: Enhance Carte DOr brand awareness. Create buzz over Algidas & Carte DOr brand. Increase Market Share.
Building Brands The Promotional Mechanism In 2 Steps: 1st Step: Consumers (prior to their entrance in the store): Receive from the promoters a 0,5 discount coupon for any Carte DOr 1 Lt purchase. Get Informed about the promotional activity that will follow if theyll purchase Carte DOr 1 Lt (consumers must display the purchased product or the receipt as proof of purchase).
Building Brands 2nd Step: Consumers after exiting the store - and if they display a pro of purchase- they can participate in our promotional activity by: Receiving from the promoters the contest participation coupon, where all 15 taste combinations are displayed. Choosing 5 out of 15 taste. Filling in their personal data in the contest participation coupon. Droping the coupon in the ballot.
Building Brands Grand Prize: Every single person that will find the 5 correct taste combinations, will win a 1.000 in cash (insured promotional activity) The Roadshow in numbers: Presence in 6 major cities No of promotional days: 54 No of Super Markets visited: 32 No of tasting session performed: 36.000 Tasting sessions (average: 667 per day). No of participations to our contest: 1.500 participations (purchase of product was a pre-requisite).
The double decker Carte DOr branded bus
Visibility Material A-Stand Banner 0,5 Discount Coupon Contest Participation Coupon Building Brands
束Push Our Heart Button!損 Brand Awareness Promotional Programme For HO.RE.CA.
1. A promoter welcomes all customers. 2. Visibility material (banners) are placed at the entrance. 3. The waiter place a souver with a glass of water. 4. Promoters are approaching all customers that order ice cream and/or milk shake and inform them about the game. 5. The customer must insert the game card into the heart shaped (Algida) box and push the button in order to release the freezing liquid and reveal the premium. . The Concept/Mechanism
The Visibility Material
The Results Programme Duration: 15 days. Redemption rate: 46% Contribution to sales: 100% No of consumers reached: 1.860
Concept: Push Our Heart Button! Programme Duration: 15 days (15/07 - 29/07). Branded Premiums: Cigarettes & Lighter Case, Lanyard, Pareo. Goals: Create in an fun, quick and interesting way Brand awareness for Carte DOr Scooping and: Increase sales out in selected Cafeterias Strengthen our relationship with specific customers. The Details

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Brand Activation Projects

  • 1. 際際滷 Algida Adrenalive Music Festival 02 Carte DOr Activation Roadshow (Grocery Channel) 15 Carte DOr Activation (HO.RE.CA Channel) 22 Brand Activation Projects
  • 16. Building Brands The Targets: Re-Activate our consumer through the channel of Super Market in an innovative and different way. Achieve growth. Strengthen our leadership in the channel. The Promotion In A Nutshell: What? A Britsh double-decked bus dressed-up with Carte DOr colours, fully-equipped with audio-visual systems is parking close to the entrance of Super Markets. Where? At the parking lots of 31 large Super Markets in 6 major cities. When? From 21/05 till 21/07 (54 promodays). What Will Offer? A fascinating trip full of taste and indulgence in Carte D Or world. The Benefit: Enhance Carte DOr brand awareness. Create buzz over Algidas & Carte DOr brand. Increase Market Share.
  • 17. Building Brands The Promotional Mechanism In 2 Steps: 1st Step: Consumers (prior to their entrance in the store): Receive from the promoters a 0,5 discount coupon for any Carte DOr 1 Lt purchase. Get Informed about the promotional activity that will follow if theyll purchase Carte DOr 1 Lt (consumers must display the purchased product or the receipt as proof of purchase).
  • 18. Building Brands 2nd Step: Consumers after exiting the store - and if they display a pro of purchase- they can participate in our promotional activity by: Receiving from the promoters the contest participation coupon, where all 15 taste combinations are displayed. Choosing 5 out of 15 taste. Filling in their personal data in the contest participation coupon. Droping the coupon in the ballot.
  • 19. Building Brands Grand Prize: Every single person that will find the 5 correct taste combinations, will win a 1.000 in cash (insured promotional activity) The Roadshow in numbers: Presence in 6 major cities No of promotional days: 54 No of Super Markets visited: 32 No of tasting session performed: 36.000 Tasting sessions (average: 667 per day). No of participations to our contest: 1.500 participations (purchase of product was a pre-requisite).
  • 20. The double decker Carte DOr branded bus
  • 21. Visibility Material A-Stand Banner 0,5 Discount Coupon Contest Participation Coupon Building Brands
  • 22. 束Push Our Heart Button!損 Brand Awareness Promotional Programme For HO.RE.CA.
  • 23. 1. A promoter welcomes all customers. 2. Visibility material (banners) are placed at the entrance. 3. The waiter place a souver with a glass of water. 4. Promoters are approaching all customers that order ice cream and/or milk shake and inform them about the game. 5. The customer must insert the game card into the heart shaped (Algida) box and push the button in order to release the freezing liquid and reveal the premium. . The Concept/Mechanism
  • 25. The Results Programme Duration: 15 days. Redemption rate: 46% Contribution to sales: 100% No of consumers reached: 1.860
  • 26. Concept: Push Our Heart Button! Programme Duration: 15 days (15/07 - 29/07). Branded Premiums: Cigarettes & Lighter Case, Lanyard, Pareo. Goals: Create in an fun, quick and interesting way Brand awareness for Carte DOr Scooping and: Increase sales out in selected Cafeterias Strengthen our relationship with specific customers. The Details